Application of gamification as a driver for better business performances: case of Grouper
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- Hoyer, Wayne D & Brown, Steven P, 1990. "Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 141-148, September.
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More about this item
Keywords
gamification; e-commerce; group buying; 6D framework; North Macedonia;All these keywords.
JEL classification:
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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