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Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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Cited by:

  1. Mussol, Sarah & Aurier, Philippe & de Lanauze, Gilles Séré, 2019. "Developing in-store brand strategies and relational expression through sales promotions," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 241-250.
  2. S. Adam Brasel, 2011. "Systematic reflection as a learning opportunity," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 90-92, June.
  3. Stefano Pace, 2013. "Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the Resistance of the Self," Journal of Business Ethics, Springer, vol. 112(1), pages 25-46, January.
  4. Wörfel, Philipp, 2021. "Unravelling the intellectual discourse of implicit consumer cognition: A bibliometric review," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  5. Downey, Hilary & Ellis, Sarah, 2008. "Tails of animal attraction: Incorporating the feline into the family," Journal of Business Research, Elsevier, vol. 61(5), pages 434-441, May.
  6. Kwak, Hyokjin & Puzakova, Marina & Rocereto, Joseph F., 2017. "When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 851-871.
  7. Sichtmann, Christina & Davvetas, Vasileios & Diamantopoulos, Adamantios, 2019. "The relational value of perceived brand globalness and localness," Journal of Business Research, Elsevier, vol. 104(C), pages 597-613.
  8. Clément Levallois & Morgane Marchand & Tiago Mata & André Panisson, 2016. "Twitter for Research, Handbook 2015-2016," Post-Print hal-01892824, HAL.
  9. Jui-Ying Hung & Feng-Li Lin & Wen-Goang Yang, 2012. "Developing Experience-Based Luxury Brand Equity In The Luxury Resorts Hotel Industry," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(4), pages 45-58.
  10. Davis, Donna F. & Mentzer, John T., 2008. "Relational Resources in Interorganizational Exchange: The Effects of Trade Equity and Brand Equity," Journal of Retailing, Elsevier, vol. 84(4), pages 435-448.
  11. Kettle, Keri L. & Mantonakis, Antonia, 2024. "Look for the signature: Using personal signatures as extrinsic cues promotes identity-congruent behavior," Journal of Business Research, Elsevier, vol. 170(C).
  12. Maria Vernuccio, 2018. "What is happening to the brand?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(4), pages 7-13.
  13. Natee Srisomthavil & Nuttapol Assarut, 2018. "The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(1), pages 41-60.
  14. Tsuen-Ho Hsu & Ling-Zhong Lin, 2021. "A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores," Mathematics, MDPI, vol. 9(20), pages 1-24, October.
  15. Bastian Popp & Herbert Woratschek, 2017. "Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 250-270, May.
  16. Doyle, Jason P. & Pentecost, Robin D. & Funk, Daniel C., 2014. "The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity," Sport Management Review, Elsevier, vol. 17(3), pages 310-323.
  17. Keeling, Kathleen & Keeling, Debbie & McGoldrick, Peter, 2013. "Retail relationships in a digital age," Journal of Business Research, Elsevier, vol. 66(7), pages 847-855.
  18. Maria Vernuccio & Tiziano Vescovi, 2016. "Branding in the digital era," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 15-22.
  19. Weijo, Henri & Bean, Jonathan & Rintamäki, Jukka, 2019. "Brand community coping," Journal of Business Research, Elsevier, vol. 94(C), pages 128-136.
  20. Hsieh, Sara H. & Chang, Aihwa, 2016. "The Psychological Mechanism of Brand Co-creation Engagement," Journal of Interactive Marketing, Elsevier, vol. 33(C), pages 13-26.
  21. Tsai, Shu-pei, 2011. "Fostering international brand loyalty through committed and attached relationships," International Business Review, Elsevier, vol. 20(5), pages 521-534, October.
  22. Veronika Tarnovskaya, 2017. "Reinventing Personal Branding Building a Personal Brand through Content on YouTube," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 3(1), pages 29-35, November.
  23. Dmitry V. Zhukov & Miraj Ahmed Bhuiyan & Asad Ullah, 2015. "Utilization of the country of origin effect in product-harm crisis management: an overview of literature and a conceptual model proposition," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(2), pages 54-70, January.
  24. Chan, Eugene Y. & Ilicic, Jasmina, 2019. "Political ideology and brand attachment," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 630-646.
  25. Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston, 2019. "How valence, volume and variance of online reviews influence brand attitudes," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 61-77, June.
  26. Danielle J. Brick & Tanya L. Chartrand & Gavan J. Fitzsimons, 2017. "The Effects of Resources on Brand and Interpersonal Connection," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(1), pages 78-92.
  27. Irene Consiglio & Stijn M J van Osselaer & Darren W DahlEditor & Amna KirmaniEditor & L J ShrumAssociate Editor, 2019. "The Devil You Know: Self-Esteem and Switching Responses to Poor Service," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(3), pages 590-605.
  28. Chao-Ming Yang, 2020. "Influences of Product Involvement and Symbolic Consumption Cues in Advertisements on Consumer Attitudes," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(2), pages 1-15, March.
  29. Siwarit Pongsakornrungsilp & Pimlapas Pongsakornrungsilp & Theeranuch Pusaksrikit & Pimmada Wichasin & Vikas Kumar, 2021. "Co-Creating a Sustainable Regional Brand from Multiple Sub-Brands: The Andaman Tourism Cluster of Thailand," Sustainability, MDPI, vol. 13(16), pages 1-23, August.
  30. Kwangyong Kim & Hyun-jun Choi & Sunghyup Sean Hyun, 2020. "Coffee House Consumers’ Value Perception and Its Consequences: Multi-Dimensional Approach," Sustainability, MDPI, vol. 12(4), pages 1-9, February.
  31. Geuens, Maggie & Weijters, Bert & De Wulf, Kristof, 2009. "A new measure of brand personality," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 97-107.
  32. Theo Lieven, 2017. "How to create reproducible brand personality scales," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 592-608, November.
  33. Balakrishnan, Janarthanan & Foroudi, Pantea & Dwivedi, Yogesh K., 2020. "Does online retail coupons and memberships create favourable psychological disposition?," Journal of Business Research, Elsevier, vol. 116(C), pages 229-244.
  34. Rian Beise-Zee, 2022. "Brand equity retention after rebranding: a resource-based perspective," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 208-224, March.
  35. Chaykina, Taisiya & Guerreiro, Manuela & Mendes, Júlio, 2014. "Destination Brand Personality of Portugal for the Russian-Speaking Market," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(1), pages 23-40.
  36. Poojaa Gokarna, 2021. "Study of Customer Engagement through Emotional Branding," Shanlax International Journal of Management, Shanlax Journals, vol. 8(3), pages 11-20, January.
  37. Bartikowski, Boris & Richard, Marie-Odile & Gierl, Heribert, 2023. "Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index," Journal of Business Research, Elsevier, vol. 167(C).
  38. S. Stremersch & I. Verniers & C. Verhoef, 2006. "The Quest for Citations: Drivers of Article Impact," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/422, Ghent University, Faculty of Economics and Business Administration.
  39. Boyaval, Marine & Herbert, Maud, 2018. "One for all and all for one? The bliss and torment in communal entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 412-422.
  40. Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU, 2010. "Branding In Small Business," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(S1), pages 31-38, June.
  41. Renée Rahman & Tobias Langner & Dirk Temme, 2021. "Brand love: conceptual and empirical investigation of a holistic causal model," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 609-642, November.
  42. Song, Lei & Meng, Yan & Chang, Hua & Li, Wenjing & Tan (Frank), Kang, 2021. "How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination," Journal of Business Research, Elsevier, vol. 130(C), pages 1-13.
  43. Kusi, Samuel Yaw & Gabrielsson, Peter & Kontkanen, Minnie, 2021. "Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance," International Business Review, Elsevier, vol. 30(6).
  44. Muhammad Tanveer & Abdul-Rahim Ahmad & Haider Mahmood & Ikram Ul Haq, 2021. "Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach," Sustainability, MDPI, vol. 13(12), pages 1-17, June.
  45. repec:dau:papers:123456789/3605 is not listed on IDEAS
  46. da Silveira, Catherine & Lages, Carmen & Simões, Cláudia, 2013. "Reconceptualizing brand identity in a dynamic environment," Journal of Business Research, Elsevier, vol. 66(1), pages 28-36.
  47. Dwivedi, Abhishek & Merrilees, Bill & Miller, Dale & Herington, Carmel, 2012. "Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry," Journal of Retailing and Consumer Services, Elsevier, vol. 19(5), pages 526-536.
  48. Joana César Machado & Beatriz Fonseca & Carla Martins, 2021. "Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 152-170, March.
  49. Caroline Flammer & Aleksandra Kacperczyk, 2016. "The Impact of Stakeholder Orientation on Innovation: Evidence from a Natural Experiment," Management Science, INFORMS, vol. 62(7), pages 1982-2001, July.
  50. Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper 2002-65, Tilburg University, Center for Economic Research.
  51. Dwyer, Brendan & Mudrick, Michael & Greenhalgh, Gregory P. & LeCrom, Carrie W. & Drayer, Joris, 2015. "The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team," Sport Management Review, Elsevier, vol. 18(4), pages 570-582.
  52. Bitterl, Sally & Schreier, Martin, 2018. "When consumers become project backers: The psychological consequences of participation in crowdfunding," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 673-685.
  53. Agnès Helme-Guizon & Fanny Magnoni, 2019. "Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?," Post-Print hal-03591683, HAL.
  54. Lacœuilhe, Jérôme & Louis, Didier & Lombart, Cindy, 2017. "Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 43-53.
  55. Bügel, Marnix S. & Verhoef, Peter C. & Buunk, Abraham P., 2011. "Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 247-258.
  56. Jones, Robert & Kim, Youn-Kyung, 2011. "Single-brand retailers: Building brand loyalty in the off-line environment," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 333-340.
  57. Simon, Françoise, 2017. "Relationship norms and media gratification in relational brand communication," Journal of Business Research, Elsevier, vol. 79(C), pages 12-22.
  58. Lukas Maier & Christian V. Baccarella & Jörn H. Block & Timm F. Wagner & Kai-Ingo Voigt, 2023. "The Legitimization Effect of Crowdfunding Success: A Consumer Perspective," Entrepreneurship Theory and Practice, , vol. 47(4), pages 1389-1420, July.
  59. Nieroda, Marzena E. & Mrad, Mona & Solomon, Michael R., 2018. "How do consumers think about hybrid products? Computer wearables have an identity problem," Journal of Business Research, Elsevier, vol. 89(C), pages 159-170.
  60. Zuraidah Zainol & Nurul Fadly Habidin & Juliana Osman & Rusliza Yahaya, 2016. "The Key Qualities of a Strong Customer Engagement in the Customer-Brand Relationship Context," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(12), pages 211-224, December.
  61. Carolina Herrando & Julio Jiménez-Martínez & María José Martín-De Hoyos, 2017. "Passion at first sight: how to engage users in social commerce contexts," Electronic Commerce Research, Springer, vol. 17(4), pages 701-720, December.
  62. B. Saju & K. Harikrishnan & S. Joseph Jeya Anand, 2018. "Modeling brand immunity: the moderating role of generational cohort membership," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 133-146, March.
  63. Mitchell Lovett & Renana Peres & Ron Shachar, 2014. "A Data Set of Brands and Their Characteristics," Marketing Science, INFORMS, vol. 33(4), pages 609-617, July.
  64. Lassoued, R. & Hobbs, J.E., 2015. "Consumer confidence in credence attributes: The role of brand trust," Food Policy, Elsevier, vol. 52(C), pages 99-107.
  65. Aggarwal, Praveen & Vaidyanathan, Rajiv & Venkatesh, Alladi, 2009. "Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research," Journal of Retailing, Elsevier, vol. 85(2), pages 145-158.
  66. Aksoy, Lerzan & Keiningham, Timothy L. & Buoye, Alexander & Larivière, Bart & Williams, Luke & Wilson, Ian, 2015. "Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness," Journal of Business Research, Elsevier, vol. 68(12), pages 2464-2476.
  67. Shah, Denish & Webster, Emily & Kour, Gurpreet, 2023. "Consuming for content? Understanding social media-centric consumption," Journal of Business Research, Elsevier, vol. 155(PB).
  68. Yuan, Chun Lin & Kim, Juran & Kim, Sang Jin, 2016. "Parasocial relationship effects on customer equity in the social media context," Journal of Business Research, Elsevier, vol. 69(9), pages 3795-3803.
  69. Rauschnabel, Philipp A. & Krey, Nina & Babin, Barry J. & Ivens, Bjoern S., 2016. "Brand management in higher education: The University Brand Personality Scale," Journal of Business Research, Elsevier, vol. 69(8), pages 3077-3086.
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  71. Ying Ding & Sunxu Xu, 2023. "Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products," Marketing Letters, Springer, vol. 34(1), pages 139-153, March.
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  116. Douglas Bryson & Glyn Atwal & Peter Hultén & Klaus Heine, 2021. "Antecedents of Luxury Brand Hate : A Quantitative Study," Post-Print hal-03188197, HAL.
  117. Kolbl, Živa & Arslanagic-Kalajdzic, Maja & Diamantopoulos, Adamantios, 2019. "Stereotyping global brands: Is warmth more important than competence?," Journal of Business Research, Elsevier, vol. 104(C), pages 614-621.
  118. Albert, Noel & Merunka, Dwight & Valette-Florence, Pierre, 2013. "Brand passion: Antecedents and consequences," Journal of Business Research, Elsevier, vol. 66(7), pages 904-909.
  119. Bogomolova, Svetlana, 2016. "Determinants of ex-customer winback in financial services," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 1-6.
  120. Yi He & Qimei Chen & Dana L. Alden, 2016. "Time will tell: managing post-purchase changes in brand attitude," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 791-805, November.
  121. Chao-Chin Huang & Chung-Yuan Tsay & Shih-Chieh Fang & Shyh-Ming Huang, 2023. "A Contingency Model in Establishing Brand Loyalty: Relationship Age as a Moderator," Corporate Reputation Review, Palgrave Macmillan, vol. 26(1), pages 19-32, February.
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