A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA
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Cited by:
- Jenniina Sihvonen, 2019. "Understanding the drivers of consumer–brand identification," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 583-594, September.
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More about this item
Keywords
Branding Semiotics; Brand Identity; Brand Marketing; Brand Response;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2009-10-03 (Marketing)
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