IDEAS home Printed from https://ideas.repec.org/p/ags/eaa145/200229.html
   My bibliography  Save this paper

Exploring The Moderating Role of Consumer Ethnocentrism on Consumer Value Perceptions Towards Own-Country Geographic Indication (GI) Foods

Author

Listed:
  • Perrea, Toula
  • Mamalis, Spyridon
  • Melfou, Katerina
  • Papanagiotou, Panoraia
  • Krystallis, Athanasios

Abstract

This work investigates Consumer Value (CV) perceptions towards certified own-country GI food products in the form of trade-offs between perceived Values (i.e. gains) and perceived Costs (i.e. losses) from the consumption of such products. Moreover, it explores the moderating role of Consumer Ethnocentrism (CE) in the way CV perceptions towards own-country GI foods develop. Findings prove the postulated assumption that the work explores, namely that CE operates as an antecedent construct to (positive) consumer attitudes towards own-country GI food products. Accordingly, consumers with high CE values see more perceived Values and less perceived Costs in the choice of own-country GI foods, associating higher overall CV perceptions towards such products compared to consumers who hold weaker CE values.

Suggested Citation

  • Perrea, Toula & Mamalis, Spyridon & Melfou, Katerina & Papanagiotou, Panoraia & Krystallis, Athanasios, 2015. "Exploring The Moderating Role of Consumer Ethnocentrism on Consumer Value Perceptions Towards Own-Country Geographic Indication (GI) Foods," 145th Seminar, April 14-15, 2015, Parma, Italy 200229, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa145:200229
    DOI: 10.22004/ag.econ.200229
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/200229/files/T.%20Perrea%20S.%20Mamalis%20K.%20Melfou%20P.%20Papanagiotou%20A.%20Krystallis%20_2015_%20Exploring%20The%20Moderating%20Role%20of%20Consumer%20Ethnocentrism%20on%20Consumer%20Value%20Perceptions%20Towards%20Own-Country%20Geographic%20Indication%20_GI_%20Foods.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.200229?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    2. Holbrook, Morris B., 2006. "Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay," Journal of Business Research, Elsevier, vol. 59(6), pages 714-725, June.
    3. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    4. Jones, Michael A. & Mothersbaugh, David L. & Beatty, Sharon E., 2002. "Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes," Journal of Business Research, Elsevier, vol. 55(6), pages 441-450, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Martha Tampaki & Georgia Koutouzidou & Athanasios Ragkos & Katerina Melfou & Ioannis A. Giantsis, 2022. "Eco-Value and Public Perceptions for Indigenous Farm Animal Breeds and Local Plant Varieties, Focusing on Greece," Sustainability, MDPI, vol. 14(18), pages 1-16, September.
    2. Zhi Zhang & Zhaoying Yang & Jiang Gu & Moon-Seop Kim, 2023. "How Does Multinational Corporations’ CSR Influence Purchase Intention? The Role of Consumer Ethnocentrism and Consumer Ambivalence," Sustainability, MDPI, vol. 15(7), pages 1-19, March.
    3. Ruth, Taylor K. & Rumble, Joy N. & Settle, Quisto, 2016. "Narrowing the Gap: Preference and Awareness of Florida Strawberries," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), pages 1-18, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Erifili Papista & Athanasios Krystallis, 2013. "Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework," Journal of Business Ethics, Springer, vol. 115(1), pages 75-92, June.
    2. Shan, Wei & Qiao, Tong & Zhang, Mingli, 2020. "Getting more resources for better performance: The effect of user-owned resources on the value of user-generated content," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    3. Dodds, Sarah & Bulmer, Sandy & Murphy, Andrew, 2014. "Consumer value in complementary and alternative medicine (CAM) health care services," Australasian marketing journal, Elsevier, vol. 22(3), pages 218-229.
    4. Yeh, Ching-Hsuan & Wang, Yi-Shun & Yieh, Kaili, 2016. "Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives," International Journal of Information Management, Elsevier, vol. 36(3), pages 245-257.
    5. Merchant, Altaf & Rose, Gregory & Martin, Drew & Choi, Sunmee & Gour, Mohit, 2017. "Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money," Journal of Business Research, Elsevier, vol. 74(C), pages 113-119.
    6. Dwayne D. Gremler & Yves Vaerenbergh & Elisabeth C. Brüggen & Kevin P. Gwinner, 2020. "Understanding and managing customer relational benefits in services: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 565-583, May.
    7. Küst, Philipp, 2019. "The Impact of the Organic Label Halo Effect on Consumers' Quality Perceptions, Value-in-Use and Well-Being," Junior Management Science (JUMS), Junior Management Science e. V., vol. 4(2), pages 241-264.
    8. Natee Srisomthavil & Nuttapol Assarut, 2018. "The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(1), pages 41-60.
    9. Katarzyna Bilińska-Reformat & Anna Dewalska-Opitek & Magdalena Hofman-Kohlmeyer, 2020. "To Mod or Not to Mod—An Empirical Study on Game Modding as Customer Value Co-Creation," Sustainability, MDPI, vol. 12(21), pages 1-16, October.
    10. Gordon, Ross & Dibb, Sally & Magee, Christopher & Cooper, Paul & Waitt, Gordon, 2018. "Empirically testing the concept of value-in-behavior and its relevance for social marketing," Journal of Business Research, Elsevier, vol. 82(C), pages 56-67.
    11. Hilda Hilmiyati-Mas’adah & Achmad Sudiro & Fatchur Rohman & Agung Yuniarinto & Dzikri Firmansyah Hakam & Herry Nugraha, 2023. "Assessing the Impact of Urban Lifestyle and Consumption Values on Conversion Intention: A Study towards Energy Sustainability," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
    12. Russell-Bennett, Rebekah & Previte, Josephine & Zainuddin, Nadia, 2009. "Conceptualising value creation for social change management," Australasian marketing journal, Elsevier, vol. 17(4), pages 211-218.
    13. Kolbl, Živa & Diamantopoulos, Adamantios & Arslanagic-Kalajdzic, Maja & Zabkar, Vesna, 2020. "Do brand warmth and brand competence add value to consumers? A stereotyping perspective," Journal of Business Research, Elsevier, vol. 118(C), pages 346-362.
    14. Kim, Youn-Kyung & Lee, Min-Young & Park, Soo-Hee, 2014. "Shopping value orientation: Conceptualization and measurement," Journal of Business Research, Elsevier, vol. 67(1), pages 2884-2890.
    15. Euehun Lee & Semi Han, 2017. "Mobile service consumption values: an exploratory mixed-method study," Information Technology and Management, Springer, vol. 18(4), pages 253-264, December.
    16. Jooa Baek & Jaeseok Lee, 2021. "A Conceptual Framework on Reconceptualizing Customer Share of Wallet (SOW): As a Perspective of Dynamic Process in the Hospitality Consumption Context," Sustainability, MDPI, vol. 13(3), pages 1-11, January.
    17. Shah, Denish & Webster, Emily & Kour, Gurpreet, 2023. "Consuming for content? Understanding social media-centric consumption," Journal of Business Research, Elsevier, vol. 155(PB).
    18. Aurélie Hemonnet-Goujot & Pierre Valette-Florence, 2022. "“All you need is love”. From product design value perception to luxury brand love: An integrated framework," Post-Print hal-03562015, HAL.
    19. Kwangyong Kim & Hyun-jun Choi & Sunghyup Sean Hyun, 2020. "Coffee House Consumers’ Value Perception and Its Consequences: Multi-Dimensional Approach," Sustainability, MDPI, vol. 12(4), pages 1-9, February.
    20. Hun Kim & Byenghee Chang, 2020. "A Study on the Effects of Crowdfunding Values on the Intention to Visit Local Festivals: Focusing on Mediating Effects of Perceived Risk and e-WOM," Sustainability, MDPI, vol. 12(8), pages 1-19, April.

    More about this item

    Keywords

    Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaa145:200229. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.