Impact of store image on store loyalty and purchase intention: does it vary across gender?
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- De Silva Kanakaratne, Maheshan & Bray, Jeffery & Robson, Julie, 2020. "The influence of national culture and industry structure on grocery retail customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
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Keywords
store image; attitudinal loyalty; behavioural loyalty; purchase intention; gender; India.;All these keywords.
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