Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector
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Other versions of this item:
- Elisa Monnot & Fanny Reniou & Pierre Volle, 2009. "Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector," Post-Print halshs-00638643, HAL.
References listed on IDEAS
- Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
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Keywords
Customer-Company Identification;Statistics
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