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Content
Undated material is presented at the end, although it may be more recent than other items
December 2024, Volume 2024, Issue 4
- 369-370 The journey so far
by Daniele Dalli - 371-374 The new editorial line. Promises and expectations
by Luca Petruzzellis & John B. Ford & Angela Paladino & Felipe Pantoja & Marco Visentin & Lia Zarantonello - 375-393 The relationship between the perceived product sustainability of organic food and willingness to buy: a parallel mediation effect of product traceability and consumers’ environmental concerns
by Veronica Marozzo & Alessandra Costa & Tindara Abbate - 395-417 An interdisciplinary marketing call into food design thinking to create innovative, healthy, and pleasurable food experiences
by Monica Mendini & Paula C. Peter & Leandro Bitetti & Iana A. Castro - 419-444 Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity
by Vincenzo Basile & Amélia Brandão & Mariana Ferreira - 445-474 Digitalization in Italian SMEs: the transformation of marketing channels
by Elisa Martina Martinelli & Annalisa Tunisini - 475-479 “What is the story you want to tell?” - in memoriam of Daniel Korschun
by Luca Petruzzellis & Antonella Cammarota & Daniele Dalli & Vinicio Iorio & Sankar Sen
September 2024, Volume 2024, Issue 3
- 247-265 The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty
by Salvatore M. Lombardo - 267-285 The coldness of machines vs. the warmth of humans: social exclusion and compensatory consumption of handmade products
by Xiaoming Fan - 287-309 Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence
by Anders Hauge Wien & Alessandro M. Peluso & Marco Pichierri & Luigi Piper & Gianluigi Guido - 311-337 Disability and marketing: a bibliometric analysis and systematic literature review
by Sabrina Celestino & Antonella Garofano & Barbara Masiello & Francesco Izzo & Enrico Bonetti - 339-368 A research landscape on customer co-creation value: a systematic literature network analysis
by Jessica Bosisio
June 2024, Volume 2024, Issue 2
- 143-148 Market-as-a-network: where business marketing makes the difference!
by Roberta Bocconcelli & Chiara Cantù & Alessandro Pagano & Annalisa Tunisini - 149-175 The IMP research on business networks: a systematic literature review and research agenda
by Simone Guercini & Antonella La Rocca & Andrea Perna - 177-196 Local value creation for developing business relationships: An SME case study in the pasta industry
by Andrea Runfola & Giulia Monteverde & Antonio Picciotti - 197-224 Actors, resources, and activities in Digital Servitization: a business network perspective
by Elisa Carloni & Serena Galvani - 225-243 Exploring the crossroads between digital servitization and sustainability from a business marketing perspective
by Raffaella Tabacco & Maria Chiarvesio & Rubina Romanello - 245-246 Correction to: Actors, resources, and activities in Digital Servitization: a business network perspective
by Elisa Carloni & Serena Galvani
March 2024, Volume 2024, Issue 1
- 1-20 Sales education in Italian universities: state of the art and future directions
by Silvio Cardinali - 21-54 Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy
by Myriam Caratù & Patrizia Cherubino & Stefano Menicocci & Ana C. Martinez-Levy - 55-76 Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war
by Mario D’Arco & Vittoria Marino & Riccardo Resciniti - 77-111 Sustainable packaging design and the consumer perspective: a systematic literature review
by Generoso Branca & Riccardo Resciniti & Barry J. Babin - 113-142 The role of immersive technologies in cultural contexts: future challenges from the literature
by Annarita Colamatteo & Marcello Sansone & Maria Anna Pagnanelli & Roberto Bruni
December 2023, Volume 2023, Issue 4
- 429-450 Consumer–brand relationship in the phygital age: a study of luxury fashion
by Chiara Bartoli & Costanza Nosi & Alberto Mattiacci & Francesca Bertuccioli - 451-470 Community and consumption relationships for consumers with recurring mobility
by Monica C. Scarano & Mortara Ariela - 471-501 Sales ambidexterity and performance: a behavioral paradigm through the Career Stage framework
by Marta Giovannetti - 503-519 The correlation between honesty-humility and attitude toward counterfeit luxury
by Nina Reinhardt & Marc-André Reinhard & Gerrit Bittner-Fäthke - 521-543 Corporate heritage marketing to support the buyer–seller relationship initiation: the case of a small winery
by Pier Franco Luigi Fraboni
September 2023, Volume 2023, Issue 3
- 289-300 How intelligent automation, service robots, and AI will reshape service products and their delivery
by Jochen Wirtz & Valentina Pitardi - 301-322 Firm policies and employees’ participation in conversation about their employer on social media
by Barbara Del Bosco & Alice Mazzucchelli & Roberto Chierici - 323-349 The phygital transformation: a systematic review and a research agenda
by Cristina Mele & Tiziana Russo Spena & Marialuiza Marzullo & Irene Bernardo - 351-368 The influence of negative travel-related experience on tourist’s brand loyalty
by Lucrezia Maria Cosmo & Luigi Piper & Antonio Mileti & Gianluigi Guido - 369-412 Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design
by Annye Braca & Pierpaolo Dondio - 413-428 Moving forward better marketing for a better world: a path for new research opportunities
by Yanina Rashkova & Ludovica Moi
June 2023, Volume 2023, Issue 2
- 99-118 Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk
by Francesca Canio & Elisa Martinelli & Giampaolo Viglia - 119-134 From physical to metaversal events: An exploratory study
by Niccolò Piccioni - 135-160 How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences
by Elena Bonel & Mauro Capestro & Eleonora Di Maria - 161-177 Determinants of organic tunisian purchasing behaviour: an application of the consumption values theory
by Raja Kifaya & Daniele Rama - 179-206 Overview of the brand journey and opportunities for future studies
by Sandra Maria Correia Loureiro - 207-288 Digital transformation and marketing: a systematic and thematic literature review
by Marco Cioppi & Ilaria Curina & Barbara Francioni & Elisabetta Savelli
March 2023, Volume 2023, Issue 1
- 1-25 Emergent understandings of the market
by Cristina Mele & Jaqueline Pels & Maria Spano & Irene Bernardo - 27-58 How digital technologies reshape marketing: evidence from a qualitative investigation
by Federica Pascucci & Elisabetta Savelli & Giacomo Gistri - 59-79 The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era
by Eleonora Annunziata & Tommaso Pucci & Jacopo Cammeo & Lorenzo Zanni & Marco Frey - 81-98 Diversity from the customer's perspective: Good or bad? The case of disability
by Musa Essa
December 2022, Volume 2022, Issue 4
- 401-417 Sensory disclosure in an augmented environment: memory of touch and willingness to buy
by Francesca Serravalle & Milena Viassone & Giacomo Chiappa - 419-437 Consumer self-concept and digitalization: what does this mean for brands?
by Chiara Bartoli - 439-457 Machine learning and artificial intelligence use in marketing: a general taxonomy
by Andrea Mauro & Andrea Sestino & Andrea Bacconi - 459-482 Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain
by Marco Francesco Mazzù & Angelo Baccelloni & Ludovico Lavini
September 2022, Volume 2022, Issue 3
- 267-270 Editorial
by Alfonso Siano & Ralph Tench - 271-287 Ex ante assessment of sustainable marketing investments
by Agostino Vollero & Alfonso Siano & Alessandra Bertolini - 289-315 How new sustainability typologies will reshape traditional approaches to loyalty
by Neil Richardson - 317-340 A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era
by Rocco Mazza & Emma Zavarrone & Mirko Olivieri & Daniela Corsaro - 341-369 Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
by Sara Amabile & Francesca Conte & Agostino Vollero & Alfonso Siano - 371-400 Performance management and sustainable development: an exploration of non-financial performance of companies with foreign capital in Romania
by Valentina Vasile & Mirela Panait & Paolo Piciocchi & Maria Antonella Ferri & Maria Palazzo
June 2022, Volume 2022, Issue 2
- 135-172 Issues in defining and placing consumer brand engagement
by Luigi Cantone & Pierpaolo Testa & Teresa Marrone - 173-202 Being best in the world or best for the world? Fostering CSR cooperative behaviors through communication
by Laura Illia & Elena Alberti & Grazia Murtarelli & Elanor Colleoni - 203-231 How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation
by Beichen Liang - 233-248 What basic human values influence impulse buying and status consumption
by Samuel Lins & João Areias & Rita Castro & Sibele Aquino - 249-266 An analysis of the relationships between human, technological and physical factors in the retail banking sector
by Michela C. Mason & Francesco Massara & Francesco Raggiotto
March 2022, Volume 2022, Issue 1
- 1-9 The Italian contribution to the marketing literature
by Marco Galvagno - 11-36 The propagation of error: retracted articles in marketing and their citations
by Salim Moussa - 37-58 Increasing vaccination intention in pandemic times: a social marketing perspective
by Philipp Wassler & Giacomo Del Chiappa & Thi Hong Hai Nguyen & Giancarlo Fedeli & Nigel L. Williams - 59-85 The COVID-19 emergency as an opportunity to co-produce an innovative approach to health services provision: the women's antenatal classes move on the web
by Manila Bonciani & Ilaria Corazza & Sabina Rosis - 87-106 Changes in the post-covid-19 consumers’ behaviors and lifestyle in italy. A disaster management perspective
by Annarita Sorrentino & Daniele Leone & Andrea Caporuscio - 107-133 Investigating preferences in art collecting: the case of the François Pinault Collection
by Federica Codignola & Paolo Mariani
December 2021, Volume 2021, Issue 4
- 297-303 The long Covid effect in marketing and consumer research
by Eleonora Maria & Michele Simoni & Giuseppe Pedeliento & Marco Galvagno - 305-330 Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience
by Marco Bettiol & Mauro Capestro & Eleonora Maria & Stefano Micelli - 331-349 Getting the most from E-commerce in the context of omnichannel strategies
by Valeria Belvedere & Elisa Martina Martinelli & Annalisa Tunisini - 351-369 Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic
by Giandomenico Domenico & Annamaria Tuan & Marco Visentin - 371-392 Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships
by Daniela Corsaro & Isabella Maggioni & Mirko Olivieri - 393-419 Uncovering knowledge on travel behaviour during COVID-19: a convergent parallel mixed-methods study in the context of Italy
by Giacomo Del Chiappa & Ilenia Bregoli & Marcello Atzeni - 421-440 How social innovations spread globally through the process of reverse innovation: a case-study from the South Korea
by Chiara Cannavale & Lorenza Claudio & Michele Simoni
September 2021, Volume 2021, Issue 3
- 159-163 Reconsidering our focus on innovation: What are the effects of innovation on well-being?
by David A. Griffith - 165-188 The role of the chatbot on customer purchase intention: towards digital relational sales
by Letizia Lo Presti & Giulio Maggiore & Vittoria Marino - 189-207 The next step in sustainable dining: the restaurant food waste map for the management of food waste
by Ludovica Principato & Alessio Leo & Giovanni Mattia & Carlo Alberto Pratesi - 209-226 The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese
by F. Canio & E. Martinelli & M. Peruzzini & G. Marchi - 227-247 Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study
by Francesca Pratesi & Lala Hu & Riccardo Rialti & Lamberto Zollo & Monica Faraoni - 249-266 CSR signals: exploring their use in controversial industries
by Domenico Sardanelli & Francesca Conte & Agostino Vollero & Alfonso Siano - 267-292 Conceptualising and measuring social media engagement: A systematic literature review
by Mariapina Trunfio & Simona Rossi - 293-293 Correction to: Reconsidering our focus on innovation: What are the effects of innovation on well-being?
by David A. Griffith - 295-295 Correction to: Cultural dimensions in online purchase behavior: evidence from a cross-cultural study
by Francesca Pratesi & Lala Hu & Riccardo Rialti & Lamberto Zollo & Monica Faraoni
June 2021, Volume 2021, Issue 1
- 1-4 Consumers and consumption: from individual, to collective, and beyond
by Daniele Dalli - 5-23 Disgust and preference for familiar brands
by Carmela Donato - 25-56 Managing the sales transformation process in B2B: between human and digital
by Daniela Corsaro & Isabella Maggioni - 57-81 Multichannel search patterns and webrooming behaviours in the service industries: the case of motor insurance
by Tun-I Hu & Andrea Tracogna - 83-102 The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots
by Lucrezia Maria Cosmo & Luigi Piper & Arianna Vittorio - 103-127 Consumer self-reported and testosterone responses to advertising of luxury goods in social context
by Rumen Pozharliev & Willem Verbeke & Matteo Angelis & Ruud Den Bos & Paolo Peverini - 129-158 The influence of regional Italian images on consumer behaviour: a study of consumers in Germany
by Simon Fauser & David Agola
December 2020, Volume 2020, Issue 4
- 249-260 Marketing in the era of COVID-19
by Janny C. Hoekstra & Peter S. H. Leeflang - 261-288 Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context
by Giacomo Gistri & Matteo Corciolani - 289-308 The great Millennials’ trouble: leading or confused green generation? An Italian insight
by Michelle Bonera & Anna Paola Codini & Giulia Miniero - 309-342 Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies
by Federico Mangiò & Daniela Andreini & Giuseppe Pedeliento
September 2020, Volume 2020, Issue 2
- 125-141 Exploring the main drivers influencing brand loyalty to motorway services areas in Italy
by Francesca Canio & Manuel J. Sánchez-Franco & Elisa Martinelli - 143-161 Premium private label: how product value, trust and category involvement influence consumers willingness to buy
by Giuseppe Bertoli & Bruno Busacca & Marta Imperato - 163-187 Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism
by Silvia Biraghi & Rossella Chiara Gambetti & Angela Antonia Beccanulli - 189-206 Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy
by Daniele Scarpi & Gabriele Pizzi & Stefano Prestini - 207-229 Lived experiences about car sharing in young adults: Emerging paradoxes
by Giovanna Magnani & Beatrice Re - 231-248 Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value
by Carla Coppola & Agostino Vollero & Francesca Conte & Alfonso Siano
March 2020, Volume 2020, Issue 1
- 1-2 2020: a new Journal for a true Marketing
by Riccardo Resciniti - 3-5 Editorial
by Daniele Dalli - 7-23 It’s all about marketing! Exploring the social perception in the Italian context
by Vittoria Marino & Riccardo Resciniti & Mario D’Arco - 25-47 Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation
by Gianluigi Guido & Cesare Amatulli & Alessandro M. Peluso & Clarissa Matteis & Luigi Piper & Giovanni Pino - 49-65 Standing for politics: What consequences for brands?
by Laura Grazzini & Diletta Acuti & Valentina Mazzoli & Luca Petruzzellis & Daniel Korschun - 67-84 Consumer-defined assortments: application of card-sorting to category management
by Gabriele Pizzi & Gian Luca Marzocchi - 85-124 Creativity in the marketing and consumer behavior literature: a structured review and a research agenda
by Gaetano Miceli & Maria Antonietta Raimondo
Undated
- 1-17 Exploring the main drivers influencing brand loyalty to motorway services areas in Italy
by Francesca Canio & Manuel J. Sánchez-Franco & Elisa Martinelli - 1-18 Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value
by Carla Coppola & Agostino Vollero & Francesca Conte & Alfonso Siano - 1-23 Lived experiences about car sharing in young adults: Emerging paradoxes
by Giovanna Magnani & Beatrice Re