How can Country-of-Origin image be leveraged to create global sporting goods brands?
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DOI: 10.1016/j.smr.2013.06.001
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Cited by:
- Anna Gerke, 2015. "Interorganizational linkages in sport industry clusters - types, development, and motives," Post-Print hal-01167403, HAL.
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Keywords
Brand creation; Country-of-Origin (CoO); Sport product; Outdoor sport;All these keywords.
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