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Brands and Branding Geographies

Editor

Listed:
  • Andy Pike

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Andy Pike (ed.), 2011. "Brands and Branding Geographies," Books, Edward Elgar Publishing, number 13980.
    • Handle: RePEc:elg:eebook:13980
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    References listed on IDEAS

    as
    1. Peter Sunley & Steven Pinch & Suzanne Reimer & James Macmillen, 2008. "Innovation in a creative production system: the case of design," Journal of Economic Geography, Oxford University Press, vol. 8(5), pages 675-698, September.
    2. Dossani, Rafiq & Kenney, Martin, 2007. "The Next Wave of Globalization: Relocating Service Provision to India," World Development, Elsevier, vol. 35(5), pages 772-791, May.
    3. Ann Markusen, 2003. "Fuzzy Concepts, Scanty Evidence, Policy Distance: The Case for Rigour and Policy Relevance in Critical Regional Studies," Regional Studies, Taylor & Francis Journals, vol. 37(6-7), pages 701-717.
    4. Harvey Molotch, 2002. "Place in product," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 26(4), pages 665-688, December.
    5. Guy Julier, 2005. "Urban Designscapes and the Production of Aesthetic Consent," Urban Studies, Urban Studies Journal Limited, vol. 42(5-6), pages 869-887, May.
    6. Ivan Turok, 2009. "The Distinctive City: Pitfalls in the Pursuit of Differential Advantage," Environment and Planning A, , vol. 41(1), pages 13-30, January.
    Full references (including those not matched with items on IDEAS)

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    Book Chapters

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    More about this item

    Keywords

    Business and Management; Development Studies; Economics and Finance; Environment; Geography; Social Policy and Sociology; Urban and Regional Studies;
    All these keywords.

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services

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