IDEAS home Printed from https://ideas.repec.org/a/pal/jobman/v26y2019i5d10.1057_s41262-019-00152-y.html
   My bibliography  Save this article

Branding an industry?

Author

Listed:
  • Domen Bajde

    (University of Southern Denmark)

Abstract

The paper conceptualizes and discusses the concept of industry branding, and argues for its growing relevance to branding scholarship and practice. We map out a set of increasingly pertinent branding challenges and processes that have so far not received sufficient scholarly attention. After appraising several definitional considerations, the paper provides a clear definition of industry branding and points to specific socio-economic developments that have further increased its relevance. The paper outlines the multiple constituents, audiences, and dimensions of industry branding, that make it unique compared to other forms of branding. To address this uniqueness, we draw upon theories of cultural branding and industry legitimacy to develop a broader framework of industry branding. We conclude the paper by outlining several opportunities for future research.

Suggested Citation

  • Domen Bajde, 2019. "Branding an industry?," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 497-504, September.
    • Handle: RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-019-00152-y
    DOI: 10.1057/s41262-019-00152-y
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41262-019-00152-y
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41262-019-00152-y?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ashlee Humphreys & Craig J. Thompson, 2014. "Branding Disaster: Reestablishing Trust through the Ideological Containment of Systemic Risk Anxieties," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(4), pages 877-910.
    2. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
    3. Francisco VanderHoff Boersma, 2009. "The Urgency and Necessity of a Different Type of Market: The Perspective of Producers Organized Within the Fair Trade Market," Journal of Business Ethics, Springer, vol. 86(1), pages 51-61, April.
    4. Rao, Hayagreeva, 2004. "Institutional activism in the early American automobile industry," Journal of Business Venturing, Elsevier, vol. 19(3), pages 359-384, May.
    5. Per Lundequist & Dominic Power, 2002. "Putting Porter into Practice? Practices of Regional Cluster Building: Evidence from Sweden," European Planning Studies, Taylor & Francis Journals, vol. 10(6), pages 685-704, September.
    6. Ashlee Humphreys & Craig J. Thompson, 2014. "Branding Disaster: Reestablishing Trust through the Ideological Containment of Systemic Risk Anxieties," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(4), pages 877-910.
    7. Michelle Wallace & Ian Lings & Roslyn Cameron & Neroli Sheldon, 2014. "Attracting and Retaining Staff: The Role of Branding and Industry Image," Springer Books, in: Roger Harris & Tom Short (ed.), Workforce Development, edition 127, chapter 2, pages 19-36, Springer.
    8. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    9. Ashlee Humphreys, 2010. "Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(3), pages 490-510, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bajde, Domen & Chelekis, Jessica & van Dalen, Arjen, 2022. "The megamarketing of microfinance: Developing and maintaining an industry aura of virtue," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 134-155.
    2. Christian H. Koch, 2020. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 593-606, September.
    3. Shaun M. Powell, 2019. "Journal of Brand Management: year end review 2019," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 615-620, November.
    4. Christian H. Koch, 0. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-14.
    5. Eriksson, Theresa & Näppä, Anna & Robertson, Jeandri, 2023. "Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage," Business Horizons, Elsevier, vol. 66(1), pages 51-64.
    6. King, Ceridwyn & Madera, Juan M. & Lee, Lindsey & Murillo, Enrique & Baum, Tom & Solnet, David, 2021. "Reimagining attraction and retention of hospitality management talent– A multilevel identity perspective," Journal of Business Research, Elsevier, vol. 136(C), pages 251-262.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stephanie Slater & Catherine Demangeot, 2021. "Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts," Post-Print hal-03600360, HAL.
    2. Slater, Stephanie & Demangeot, Catherine, 2021. "Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts," Journal of Business Research, Elsevier, vol. 134(C), pages 702-715.
    3. Bajde, Domen & Chelekis, Jessica & van Dalen, Arjen, 2022. "The megamarketing of microfinance: Developing and maintaining an industry aura of virtue," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 134-155.
    4. Virginie Schweitzer & Françoise Simon, 2021. "Self-construals as the locus of paradoxical consumer empowerment in self-service retail technology environments," Post-Print hal-03110766, HAL.
    5. Wiart, Lucie & Özçağlar-Toulouse, Nil & Shaw, Deirdre, 2022. "Maintaining market legitimacy: A discursive-hegemonic perspective on meat," Journal of Business Research, Elsevier, vol. 144(C), pages 391-402.
    6. Su, Hung Jen & Huang, Yu-An & Brodowsky, Glen & Kim, Hyun Jeong, 2011. "The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers," Tourism Management, Elsevier, vol. 32(4), pages 805-814.
    7. Aleksandrina Atanasova & Giana M Eckhardt & Katharina C Husemann, 2024. "Liquid Consumer Security," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(6), pages 1243-1264.
    8. Yi Xie & Siqing Peng & Daniel P. Hampson, 0. "Brand user imagery clarity (BUIC): conceptualization, measurement, and consequences," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-17.
    9. Steven Chen, 2023. "A counterinsurgent (COIN) framework to defend against consumer activists," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 275-301, July.
    10. Bradford, Tonya Williams & Sherry, John F., 2013. "Orchestrating rituals through retailers: An examination of gift registry," Journal of Retailing, Elsevier, vol. 89(2), pages 158-175.
    11. Zanette, Maria Carolina & Brito, Eliane Pereira Zamith & Fontenelle, Isleide Arruda & de Camargo Heck, Marina, 2021. "Eating one’s own otherness: When producers commercialize their ethnicities," Journal of Business Research, Elsevier, vol. 129(C), pages 134-144.
    12. Mike Molesworth & Rebecca Watkins & Janice Denegri-Knott, 2016. "Possession Work on Hosted Digital Consumption Objects as Consumer Ensnarement," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 246-261.
    13. Anant Jyoti Badgaiyan & Saumya Dixit & Anshul Verma, 2017. "If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 622-638, November.
    14. Cherrier, Hélène & Türe, Meltem, 2022. "Blame work and the scapegoating mechanism in market status-quo," Journal of Business Research, Elsevier, vol. 144(C), pages 1207-1217.
    15. Stefano Pace & Matteo Corciolani & Giacomo Gistri, 2017. "Consumers? responses to ethical brand crises on social media platforms," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(1), pages 141-157.
    16. Shah, Denish & Webster, Emily & Kour, Gurpreet, 2023. "Consuming for content? Understanding social media-centric consumption," Journal of Business Research, Elsevier, vol. 155(PB).
    17. Huff, Aimee Dinnin & Barnhart, Michelle, 2022. "UNRAVEL-ing gnarly knots: A path for researching market-entangled wicked social problems," Journal of Business Research, Elsevier, vol. 144(C), pages 717-727.
    18. Christian H. Koch, 0. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-14.
    19. André Luiz Maranhão de Souza Leão & Thiago Ianatoni Camargo & Rodrigo César Tavares Cavalcanti, 2013. "Like a wave on the ocean: the fluid personality of the movimento brand," Brazilian Business Review, Fucape Business School, vol. 10(3), pages 34-52, July.
    20. Hansen, Torben, 2022. "Consumer food sustainability before and during the Covid-19 Crisis: A quantitative content analysis and food policy implications," Food Policy, Elsevier, vol. 107(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-019-00152-y. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.