The Core Value Compass: visually evaluating the goodness of brands that do good
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DOI: 10.1057/s41262-017-0074-0
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- Monika Hajdas & Ryszard Kłeczek, 2021. "The real purpose of purpose-driven branding: consumer empowerment and social transformations," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 359-373, July.
- R. J. J. Voorn & G. Veen & T. J. L. Rompay & S. M. Hegner & A. T. H. Pruyn, 2021. "Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 48-59, January.
- Shaun M. Powell, 2018. "Journal of Brand Management: year end review 2018," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 494-499, November.
- Monika Hajdas & Ryszard Kłeczek, 2024. "Victims: the missing piece in stakeholder-focused brand management puzzles," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 331-344, May.
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Keywords
Core Value Compass; Corporate branding; Core value tensions; Branding framework; Brand values;All these keywords.
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