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Proposing online game loyalty and its antecedents considering gender as a moderator: a qualitative study

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  • Sheng-Wuu Joe
  • Chou-Kang Chiu

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  • Sheng-Wuu Joe & Chou-Kang Chiu, 2009. "Proposing online game loyalty and its antecedents considering gender as a moderator: a qualitative study," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(5), pages 731-741, September.
    • Handle: RePEc:spr:qualqt:v:43:y:2009:i:5:p:731-741
    DOI: 10.1007/s11135-007-9159-2
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    References listed on IDEAS

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    1. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    2. Geyskens, I. & Steenkamp, J.E.B.M. & Scheer, L.K. & Kumar, N., 1996. "The effects of trust and interdependence on relationship commitment : A trans-Atlantic study," Other publications TiSEM ef7c8d6c-963d-4ee7-8576-9, Tilburg University, School of Economics and Management.
    3. Caminal, Ramon & Matutes, Carmen, 1990. "Endogenous switching costs in a duopoly model," International Journal of Industrial Organization, Elsevier, vol. 8(3), pages 353-373, September.
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    Cited by:

    1. José Sánchez & María Vijande & Juan Gutiérrez, 2012. "Value-creating functions, satisfaction and loyalty in business markets: a categorical variable approach using a robust methodology under structural equation modeling," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(3), pages 777-794, April.
    2. Chien-Wen Chen & Chiang-Yu Cheng, 2013. "How online and offline behavior processes affect each other: customer behavior in a cyber-enhanced bookstore," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(5), pages 2539-2555, August.

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