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Distribution strategies for volume and premium brands in highly competitive consumer markets

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  • Parment, Anders

Abstract

This article deals with distribution strategies for volume and premium brands in the automobile industry. Like some other consumer markets, the car market has become subject to substantial overcapacity in the last decade and subject to a pressure to keep costs low, while at the same time manufacturers emphasize immaterial values and attempt to strengthen the brand to get an advantage over competitors.

Suggested Citation

  • Parment, Anders, 2008. "Distribution strategies for volume and premium brands in highly competitive consumer markets," Journal of Retailing and Consumer Services, Elsevier, vol. 15(4), pages 250-265.
    • Handle: RePEc:eee:joreco:v:15:y:2008:i:4:p:250-265
    DOI: 10.1016/j.jretconser.2007.05.006
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    References listed on IDEAS

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    Cited by:

    1. Karray, Salma & Martín-Herrán, Guiomar & Sigué, Simon Pierre, 2022. "Managing advertising investments in marketing channels," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    2. Maria Isabel Pedro & Felipe Lopes Cabral, 2013. "A New Innovative Model Using RFID: A System Design and Its Implementation," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 3(2), pages 508-508.
    3. Prieto, Marc & Caemmerer, Barbara & Baltas, George, 2015. "Using a hedonic price model to test prospect theory assertions: The asymmetrical and nonlinear effect of reliability on used car prices," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 206-212.
    4. Shin, Hyunju & Eastman, Jacqueline K. & Mothersbaugh, David, 2017. "The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 59-70.
    5. Odekerken-Schröder, Gaby & Hennig-Thurau, Thorsten & Knaevelsrud, Anne Berit, 2010. "Exploring the post-termination stage of consumer–brand relationships: An empirical investigation of the premium car market," Journal of Retailing, Elsevier, vol. 86(4), pages 372-385.
    6. Crespo Cuaresma, Jesus & Stöckl, Matthias, 2012. "The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany," Working Papers in Economics 2012-2, University of Salzburg.
    7. Meng-Chuan Tsai, 2020. "Storytelling Advertising Investment Profits in Marketing: From the Perspective of Consumers’ Purchase Intention," Mathematics, MDPI, vol. 8(10), pages 1-12, October.
    8. Gupta, Suraksha & Gallear, David & Rudd, John & Foroudi, Pantea, 2020. "The impact of brand value on brand competitiveness," Journal of Business Research, Elsevier, vol. 112(C), pages 210-222.
    9. Gupta, Suraksha & Malhotra, Naresh K. & Czinkota, Michael & Foroudi, Pantea, 2016. "Marketing innovation: A consequence of competitiveness," Journal of Business Research, Elsevier, vol. 69(12), pages 5671-5681.
    10. Hirche, Martin & Greenacre, Luke & Nenycz-Thiel, Magda & Loose, Simone & Lockshin, Larry, 2021. "SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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