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Exploring the Experience of Creative Tourism in the Northern Region of Portugal—A Gender Perspective

Author

Listed:
  • Paula Remoaldo

    (Landscape, Heritage and Territory Laboratory—Lab2PT, University of Minho, 4710-057 Braga, Portugal)

  • Mansour Ghanian

    (Landscape, Heritage and Territory Laboratory—Lab2PT, Agricultural Sciences & Natural Resources University of Khuzestan, Ahvaz 63417-73637, Iran)

  • Juliana Alves

    (Landscape, Heritage and Territory Laboratory—Lab2PT, University of Minho, 4710-057 Braga, Portugal)

Abstract

Creative tourism is a quite recent tourism segment that has been rapidly diffused all over the world. Nevertheless, studies on this segment were not concerned, until present, with the differences in gender intention, evaluation and the overall satisfaction regarding creative tourism activities. For that, this paper examines these three components from a gender perspective regarding the creative tourism activities developed by CREATOUR pilots in the northern region of mainland Portugal between 2017 and 2019. The methods used were quantitative in nature. Five hundred and ninety-five questionnaires were applied to the participants in the 45 creative tourism activities developed by the 10 pilot institutions selected to join the CREATOUR project (Creative Tourism Destination Development in Small Cities and Rural Areas). The questionnaire used consisted of 31 closed questions aimed at the profile, the motivations, the perception and the evaluation of activities by the participants. It used descriptive statistics and discriminate analysis. The main results show that men and women had similar demographic characteristics (e.g., age and educational level), but they were significantly different in some variables, such as their intention to participate in creative activities, and their evaluation and overall satisfaction with their personal experiences. It is statistically confirmed that, based on their experiences in creative tourism, men and women fall into different clusters.

Suggested Citation

  • Paula Remoaldo & Mansour Ghanian & Juliana Alves, 2020. "Exploring the Experience of Creative Tourism in the Northern Region of Portugal—A Gender Perspective," Sustainability, MDPI, vol. 12(24), pages 1-17, December.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:24:p:10408-:d:461139
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    References listed on IDEAS

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    2. Athena Yiannakou & Angelina Apostolou & Vasiliki Birou-Athanasiou & Apostolos Papagiannakis & Athina Vitopoulou, 2022. "Branding Places through Experiential Tourism: A Survey on the Features of the Experiential Product and Enterprises in Greek Regions," Tourism and Hospitality, MDPI, vol. 3(2), pages 1-16, May.

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