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Tails of animal attraction: Incorporating the feline into the family

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  • Downey, Hilary
  • Ellis, Sarah

Abstract

Increased urbanization and female employment have led to the cat overtaking the dog as the companion animal of preference. However, this article looks beyond lifestyle changes as reasons for the popularity of the cat. The article explores the emotional consumer-socialization process involving the incorporation of the cat into the family. Subjective personal introspection (SPI) and supporting vignettes of female humans in their families (all of which were high-involvement owners) explore the hows and whys of feline incorporation. The study identifies several categories of incorporation. The findings suggest that this complex process involves many factors -- namely, consumer socialization, intergenerational influence, brand loyalty, commitment, near-instant loyalty, immediacy, distress, anthropomorphism, and nostalgia. These factors underpin the intimacy and care the human-feline relationship expresses. The ability for humans and cats to bond in a way that fosters emotional intimacy can be considered one of the purest forms of relationships.

Suggested Citation

  • Downey, Hilary & Ellis, Sarah, 2008. "Tails of animal attraction: Incorporating the feline into the family," Journal of Business Research, Elsevier, vol. 61(5), pages 434-441, May.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:5:p:434-441
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    References listed on IDEAS

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    Cited by:

    1. Pongrácz, Péter & Szapu, Julianna Szulamit & Faragó, Tamás, 2019. "Cats (Felis silvestris catus) read human gaze for referential information," Intelligence, Elsevier, vol. 74(C), pages 43-52.
    2. Samuel Guillemot, 2018. "Intergenerational transmission in consumer behaviour: An integrative conceptual framework and future research directions," Post-Print hal-02466675, HAL.
    3. Syrjälä, Henna, 2016. "Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist," Journal of Business Research, Elsevier, vol. 69(1), pages 177-190.
    4. Kirk, Colleen P., 2019. "Dogs have masters, cats have staff: Consumers' psychological ownership and their economic valuation of pets," Journal of Business Research, Elsevier, vol. 99(C), pages 306-318.

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