Printed from https://ideas.repec.org/s/fan/mcmcmc.html
Content
2019, Volume 2019/4, Issue 4
- 7-8 Editorial
by Daniele Dalli - 11-27 Communication practices in the diffusion of social-business innovation: Insights from B-Corporations
by Cristina Mele & Tiziana Russo-Spena & Marco Tregua & Fabio Greco - 29-55 Customer-driven supply chains: Trends and practices in leading Italian companies
by Valeria Belvedere & Annalisa Tunisini - 57-89 How to choose the endorser: An experimental analysis on the effects of fit and notoriety
by Veronica Gabrielli & Ilaria Baghi - 91-108 Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses
by Cesare Amatulli & Matteo De Angelis & Carmela Donato - 113-115 Book reviews
by Gennaro Iasevoli
2019, Volume 2019/3, Issue 3
- 7-15 Special Issue - Past, present and future challenges on customer experience: Digging knowledge across sectors
by Giacomo Del Chiappa & Martina G. Gallarza - 17-50 Using the experiential approach in marketing and management: A systematic literature review
by Fabio Forlani & Tonino Pencarelli - 51-69 Understanding the customer experience-loyalty link: A moderated mediation model
by Marco Ieva & Cristina Ziliani - 71-97 The influence of servicescape and perceived authenticity on winery visitors? satisfaction and their behavioural intentions
by Ester Napolitano & Giacomo Del Chiappa & Aise KyoungJin Kim - 100-119 Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district
by Francesco Calza & Marco Ferretti & Marcello Risitano & Annarita Sorrentino - 122-145 Measuring Tourists? Emotional Experiences in a cultural site
by Rita Cannas & Daniela Pettinao - 149-168 The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness
by Maria Antonietta Raimondo & Maria Vernuccio & Gaetano ?Nino? Miceli - 171-172 Book reviews
by Gennaro Iasevoli
2019, Volume 2019/2, Issue 2
- 7-10 Eat, pray, love..images. Measurements and measurement parameters in marketing processes
by Andrea Moretti - 13-40 Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses
by Arianna Di Vittorio & Lucrezia Maria De Cosmo & Nicolaia Iaffaldano & Luigi Piper - 43-61 Developing relationships early: How new ventures fill their capability gap
by Eleonora Di Maria & Marco Bettiol & Valentina De Marchi & Roberto Grandinetti - 63-82 All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices
by Ernesto Cardamone & Gaetano Nino Miceli & Maria Antonietta Raimondo - 83-104 Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant
by Elisa Martinelli & Francesca De Canio - 105-126 Risk is my business. Determinants of revisit intentions among participants in extreme sporting events
by Francesco Raggiotto - 127-147 Analysing determinants of travellers? expenditures for food and beverage services at airports
by Giacomo Del Chiappa & Antonio Salvatore Loriga - 151-154 Book reviews
by Gennaro Iasevoli
2019, Volume 2019/1, Issue 1
- 7-10 Editorial. Big, thick, small.. are data what really matters?
by Stefania Borghini - 11-11 In memoriam of Stefano Pace
by Daniele Dalli - 15-38 A systematic literature review on social media metrics
by Tonino Pencarelli & Maria Gabriella Mele - 39-54 Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking
by Marco Ieva & Cristina Ziliani - 55-74 Does the use of social media affect customer relationship performance? Evidences from Italy
by Alice Mazzucchelli & Roberto Chierici & Barbara Del Bosco & Francesca Ceruti - 75-102 Dressing your soul: The role of brand engagement in self-concept
by Valentina Mazzoli & Diletta Acuti & Raffaele Donvito & Eunju Ko - 103-120 A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?
by Francesca Pucciarelli & Chiara Giachino & Bernardo Bertoldi & Davide Tamagno - 121-143 A literature review on firms? internationalisation through e-commerce
by Riccardo Resciniti & Federica De Vanna - 147-150 Book reviews
by Gennaro Iasevoli
2018, Volume 2018/4, Issue 4
- 7-13 What is happening to the brand?
by Maria Vernuccio - 17-26 Emerging trends in qualitative research. A focus on Social Media
by Annamaria Tuan & Sebastiano Grandi - 27-45 The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing
by Ksenia Silchenko - 47-64 A (Social Media) picture is worth a thousand words
by Francesca Negri - 65-86 Exploring the Role of NVivo Software in Marketing Research
by Ludovica Moi & Moreno Frau & Francesca Cabiddu - 87-108 Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context
by Ilenia Confente & Ivan Russo - 109-127 How to use digital diaries in data collection to engage networked consumers
by Silvia Biraghi & Rossella Chiara Gambetti - 129-153 Influencer identification and selection on social networking sites: An analysis on Instagram
by Roberta De Michele & Gianluca Marchi - 157-159 Book reviews
by A cura della Redazione
2018, Volume 2018/3, Issue 3
- 7-10 A new approach to Marketing Channel Relationship
by Sebastiano Grandi - 13-19 Re-discovering dual marketing: Internet?s contribution
by Alfonso Siano & Chiara Luisa Cant? - 21-39 CEOs of dual marketers organizations: Communication and reputation management issues
by Francesca Conte & Agostino Vollero - 41-68 Dual marketers and sustainability communication. Empirical evidence from corporate websites
by Maria Giovanna Confetto & Maddalena Della Volpe & Claudia Covucci - 69-83 Dual marketing communications: Enriching channel value network with a multi-channel strategic communication
by Maria Antonella Ferri & Maria Palazzo - 87-109 What about the Internet of Everything? An exploratory study in E-health
by Cristina Mele & Tiziana Russo Spena & Marco Tregua & Mariarosaria Coppola & Marialuisa Marzullo - 111-133 Social media brand communities and brand value co-creation: Evidences from Italy
by Riccardo Rialti & Lamberto Zollo & Maria Carmen Laudano & Cristiano Ciappei - 135-161 From B2B to A4A: An Integrated Framework for Viable Value Co-Creation
by Francesco Polese & Debora Sarno & Orlando Troisi & Mara Grimaldi - 163-180 How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain
by Daniele Dalli & Annamaria Tuan & David D?Acunto - 183-185 Reviews
by Comitato di Redazione
2018, Volume 2018/2, Issue 2
- 7-11 Editorial
by Daniele Dalli & Alberto Mattiacci - 15-36 Legitimizing the contribution of marketing to firms? success: An exploratory investigation of marketing professionals
by Mauro Cavallone & Daniela Andreini & Giuseppe Pedeliento & Francesca Magno - 39-59 Facebook and Twitter, social networks for culture. An investigation on museums
by Fabrizio Mosca & Bernardo Bertoldi & Chiara Giachino & Margherita Stupino - 61-83 User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions
by Maria Antonietta Raimondo & Stefania Farace & Gaetano Nino Miceli - 85-108 The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image
by Nicolas Papadopoulos & Yara Ibrahim & Alessandro De Nisco & Maria Rosaria Napolitano - 109-130 Civic crowdfunding, social marketing and the co-creation of public value
by Veronica Giuliani & Nathalie Colasanti & Rocco Frondizi & Manuela Barreca - 131-160 Servitization in managerial literature: A content analysis
by Alessandro Augurio & Laura Castaldi & Felice Addeo - 161-163 Book Reviews
by Gennaro Iasevoli
2018, Volume 2018/1, Issue 1
- 7-10 The M&C assessment: Found in translation
by Daniele Dalli - 13-18 Buying, renting, and sharing: Investigating new forms of acquisition
by Matteo Corciolani & Stefania Borghini & Daniele Scarpi - 19-38 Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption
by Francesca De Canio & Davide Pellegrini & Elisa Martinelli - 39-62 Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users
by Giovanna Magnani & Tommaso Bertolotti & Antonella Zucchella - 63-92 To buy or to rent? An experimental study on the antecedents of consumers? acquisition-mode decisions
by Marco Pichierri & Daniele Scarpi & Gabriele Pizzi - 93-113 Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV
by Imante Markeviciute & Aukse Blazenaite & Francesca Vicentini & Paolo Boccardelli - 115-130 Sexual stimuli in advertising: The opposite sex effect
by Sabrina Latusi & Marcello Tedeschi & Cristina Zerbini - 131-152 "From Objects to Things" in the World of Aldus Manutius (1494-1515): Renaissance Publishing, and Institutional Dynamics in Markets
by Francesco Crisci - 155-157 Reviews
by Comitato di Redazione - 159-160 Elenco Referee 2017
by Comitato di Redazione
2017, Volume 2017/4, Issue 4
- 7-15 Bibliometric literature review: An opportunity for marketing scholars
by Marco Galvagno - 19-35 Predict excessive use of Massively Multi-Player Online Role-Playing Games: The role of social anxiety and identification with the character
by Donata Tania Vergura & Beatrice Luceri - 37-51 Consumer attitude toward reshoring: Related effects and relevant boundary conditions
by Silvia Grappi & Simona Romani - 53-75 Social media and firm performance: The voice of managers in European contexts
by Barbara Del Bosco & Maria Cristina Morra & Valerio Veglio - 77-102 Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)
by Federica Ceccotti & Alberto Mattiacci & Costanza Nosi - 103-124 The employability of marketing graduates in the era of digitalisation and globalisation
by Chiara Mauri & Angelo Di Gregorio & Alice Mazzucchelli & Isabella Maggioni - 125-149 Disclosing the dark side of value processes in business relationships
by Daniela Corsaro - 151-173 Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms
by Andrea Buratti & Giancarlo Ferrero - 177-179 Book Reviews
by Comitato di Redazione
2017, Volume 2017/3, Issue 3
- 7-11 International Marketing or simply Marketing?
by Riccardo Resciniti - 15-20 Open innovation and customer-based development of new products
by Stefano Bresciani & Manlio Del Giudice & Marco Romano - 21-40 Triggering open service innovation through social media networks
by Veronica Scuotto & Gabriele Santoro & Armando Papa & Elias G. Carayannis - 41-60 The development of sustainable tourism through market-based sources of innovation in the "albergo diffuso"
by Tindara Abbate & Angelo Presenza & Milena Viassone - 61-76 Figure of Merit for places: Perspectives on place branding
by Roberto Bruni & Michela Matarazzo & Dus?an Mladenovic? - 79-99 Can snacking be healthy? A comparison between coeliacs and health conscious food consumers
by Rebecca Pera & Giampaolo Viglia - 101-126 Evaluating tourist behaviour in sport mega-events through a structural equation model
by Marcello Risitano & Rosaria Romano & Annarita Sorrentino & Michele Quintano - 127-145 Green practices in port authority management: A multiple case study
by Marcello Risitano & Francesco Parola & Alessandra Turi & Marco Ferretti - 147-167 Consumers? preferences in the estate market: An explorative research on the residential product
by Oronzo Trio & Antonio Iazzi - 171-173 Book Reviews
by Autori vari
2017, Volume 2017/2, Issue 2
- 7-14 Marketing in an experiential perspective: Toward the "Experience Logic"
by Tonino Pencarelli - 17-42 Dynamic capabilities in retailers? marketing strategies: Defining an analysis model
by Marcello Sansone & Roberto Bruni & Annarita Colamatteo & Maria Anna Pagnanelli - 43-48 SIM Talk 2016: Retail - Consumptions - Digital
by Marcello Sansone & Roberto Bruni & Annarita Colamatteo & Maria Anna Pagnanelli - 51-73 Cause-Related Marketing and Trust: Empirical Evidence on Pinkwashing
by Patrizia de Luca & Gabriella Schoier & Alice Vessio - 75-98 Towards an online approach to university public engagement: An exploratory analysis of website content
by Vittoria Marino & Letizia Lo Presti - 99-121 Beyond the "mobile versus PC" dichotomy: Profiling online shoppers based on device usage
by Francesca De Canio & Marco Ieva & Cristina Ziliani - 123-147 Service Quality, Behavioural Intentions and Lipstick effect. Evidence from a Masstige context
by Michela C. Mason & Andrea Moretti & Francesco Raggiotto - 149-172 The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector
by Umberto Martini & Federica Buffa - 175-177 Reviews
by Gennaro Iasevoli - 178-178 Errata corrige Mercati & Competitivit? 2017, 1
by A cura della Redazione
2017, Volume 2017/1, Issue 1
- 7-11 Products moving along channels, consumers cross channels
by Gaetano Aiello - 15-27 Introduction. New frontiers for competition: Outcomes from the 13th CIRCLE International conference
by Enrico Bonetti & Michele Simoni - 29-49 An open approach to develop green innovation. A case study analysis
by Francesco Calza & Adele Parmentola & Ilaria Tutore - 51-78 Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines
by Monica Faraoni & Tommaso Pucci & Samuel Rabino & Lorenzo Zanni - 79-96 The evolution of fundraising in the Italian non profit context: The "Lega del Filo d?Oro" case
by Alex Bizzarri & Silvio Cardinali & Antonio Picciotti & Gian Luca Gregori - 97-118 The port community system as a local innovation system: A theoretical framework
by Marco Ferretti & Eva Panetti & Adele Parmentola & Marcello Risitano - 121-139 Internal Branding and Employee Brand Consistent Behaviours: The Role of Enablement-Oriented Communication
by Alessandra Mazzei & Silvia Ravazzani - 141-157 Consumers? responses to ethical brand crises on social media platforms
by Stefano Pace & Matteo Corciolani & Giacomo Gistri - 159-176 Consumers? intention to buy generic drugs: Evidences from the Italian setting
by Cristina Zerbini & Donata Tania Vergura & Beatrice Luceri - 179-181 Reviews
by Gennaro Iasevoli - 183-184 Referee 2016
by Comitato di Redazione
2016, Volume 2016/4, Issue 4
- 7-12 Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!
by Chiara Mauri - 15-22 Branding in the digital era
by Maria Vernuccio & Tiziano Vescovi - 23-41 Brand negotiation and brand management. An actor-network theory perspective
by Agostino Vollero & Daniele Dalli & Alfonso Siano - 43-64 Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents
by Matteo Corciolani & Giacomo Gistri & Stefano Pace - 65-84 Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case
by Riccardo Rialti & Lamberto Zollo & Alessandro Caliandro & Cristiano Ciappei - 85-106 Brand consistent behavior of employees on social media: the role of social media governance and policies
by Alessandra Mazzei & Alfonsa Butera - 109-130 The service innovation in healthcare network
by Chiara Cant? & Alessandra Tzannis - 131-152 Strategic pricing management in the omnichannel era
by Bernardo Bertoldi & Chiara Giachino & Alberto Pastore - 153-173 E-commerce or s-commerce? A managerial perspective on website design features
by Francesca Ceruti & Alice Mazzucchelli & Angelo Di Gregorio - 177-179 Book reviews
by Gennaro Iasevoli
2016, Volume 2016/3, Issue 3
- 7-12 Marketing and culture. Two Characters in Search of an Author
by Vittoria Marino - 15-24 Driving international business research forward: emerging themes and insights
by Giuseppe Bertoli & Michela Matarazzo - 25-44 R&D internationalization in asian developing countries: evidence from european multinationals
by Stefano Bresciani & Alberto Ferraris & Manlio Del Giudice - 45-67 An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china
by Francesca Checchinato & Giulia Zanichelli - 69-85 The creation of foreign market knowledge across the growth phases of born globals
by Rubina Romanello & Maria Chiarvesio - 87-109 Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture
by Laura I.M. Colm & Antonella Car? - 111-131 International networks as complex adaptive systems
by Andrea Moretta Tartaglione & Roberto Bruni - 135-158 Strategic choices in recessionary period: an exploration on italian smes
by Laura Gavinelli & Cinzia Colapinto & Mariangela Zenga & Paola Chiodini - 159-181 Effects of cultural distance on foreign acquisitions: evidence from italian acquired firms
by Michela Matarazzo & Gabriele Barbaresco & Resciniti Riccardo - 185-187 Book reviews
by Gennaro Iasevoli
2016, Volume 2016/2, Issue 2
- 7-10 Synthesizing research in marketing through meta-analysis
by Chiara Orsingher - 13-40 Cultural assets. New opportunities for the region
by Piergiorgio Re & Bernardo Bertoldi & Fabrizio Mosca & Margherita Stupino & Chiara Giachino - 41-45 Forum. Marketing and cities: The Turin experience
by Piergiorgio Re - 49-62 Time horizon and green consumption
by Anna Codini & Michelle Bonera & Giulia Miniero - 63-81 Business innovation and Internationalisation: Focus on the Italian Coffee Industry
by Patrizia de Luca & Giovanna Pegan - 83-111 Environmental sustainability and organic wine production: evidences from italian industry
by Rossella Canestrino & Pierpaolo Magliocca & Antonio Guarino - 113-141 Commited to learn: come le pmi imparano ad esportare. una analisi di casi aziendali
by Mariasole Bann? & Enrico Zaninotto - 143-167 Technological uncertainty, market orientation and firms? economic performance
by Gianluca Vagnani & Michele Simoni - 171-174 Book reviews
by Comitato di Redazione
2016, Volume 2016/1, Issue 1
- 7-13 Editorial
by Luca Bonansea & Daniele Dalli - 15-15 In memory of Prof. Maurizio Rispoli (4 jan. 1937-12 jan. 2016)
by Francesco Casarin - 19-44 Technological innovation and marketing. a multi-perspective analysis
by Nicoletta Buratti & Riccardo Lanzara & Michele Simoni - 45-70 Technology innovation in healthcare and changing patient?s behaviors: new challenges for marketing
by Luca Buccoliero & Elena Bellio & Maria Mazzola & Elisa Solinas - 71-102 New trends in the development of Chinese high-tech companies: an open innovation perspective
by Adele Parmentola & Ilaria Tutore - 103-122 Managing responses to online reviews: an opportunity for value co-creation?
by Francesca Negri & Vania Vigolo & Angelo Bonfanti - 123-144 The smartphoners: consumer segmentation by smartphone usage
by Francesca De Canio & Davide Pellegrini & Maria Elena Aramendia-Muneta - 145-175 Competition in the web search market: impact of user behaviour
by Natalia Kudryashova - 179-181 Recensioni
by Gennaro Iasevoli
2015, Volume 2015/4, Issue 4
- 7-11 Editorial
by Daniele Dalli - 15-46 Indagine sulla comunicazione della responsabilit? sociale delle societ? quotate italiane
by Brunella Arru - 47-64 Marketing e fundraising degli ecomusei americani
by Angela Besana & Annamaria Esposito - 65-86 The effect of openness to external knowledge sources for innovation on smes? financial performance
by Claudio Giachetti & Carlo Bagnoli - 87-104 Eco-innovazione, relazioni di fornitura e implicazioni per la comunicazione nelle piccole imprese: un focus sulla moda italiana
by Valentina De Marchi & Eleonora Di Maria - 105-131 Il ruolo delle risorse e delle competenze organizzative dell?impresa nell?utilizzo e implementazione del web 2.0: il caso delle imprese della strada dell?olio in Umbria
by Ilaria Broncanello & Massimiliano Tremiterra - 133-156 The blurred boundary between empowered and working consumers: insights from the winner taco case
by Nicoletta Buratti & Francesco Derchi & Giorgia Profumo - 159-161 Recensioni
by Comitato di Redazione
2015, Volume 2015/3, Issue 3
- 7-11 Editoriale
by Alberto Mattiacci & Riccardo Resciniti - 15-34 A ciascuno la sua musica. l?effetto della notoriet? della musica di sottofondo sul comportamento d?acquisto nei punti vendita
by Alberto Mattiacci & Riccardo Resciniti - 39-59 Strategic practices and italian opera houses? performance: the innovation dilemma
by Giulia Cancellieri - 61-82 L?effetto del packaging sulle percezioni di qualit? del prodotto nel mercato vinicolo
by Giulia Cancellieri - 85-102 Comunicazione e citizen engagement. L?esperienza dell?Unione Europea attraverso i social network
by Gabriele Pizzi & Daniele Lama - 103-121 L?impatto della brand crisis sulla clientela e l?effetto della fedelt? alla marca
by Vittoria Marino & Letizia Lo Presti - 123-138 Consumer boycott of companies implementing offshoring strategies
by Silvia Grappi - 141-143 Recensioni
by Gennaro Iasevoli
2015, Volume 2015/2, Issue 2
- 7-12 The service innovation challenge
by Roberta Sebastiani - 15-32 Le imprese italiane dell?industria agro-alimentare: mercati internazionali, relazioni di canale e strategie e politiche di branding
by Tiziano Bursi & Giovanna Galli - 33-41 Tavola rotonda: "prodotti agro-alimentari tipici: produzione, tutela e valorizzazione sui mercati"
by Giorgio Dell?Orefice & Roberto Moncalvo & Franz Senfter & Vincenzo Cremonini, & Claudio Mazzini & Adriano Maestri - 45-65 Le componenti della fedelt? all?insegna nel retail grocery: un modello multidimensionale
by Elisa Martinelli & Donata Tania Vergura - 67-86 How are companies facing the social media (r)evolution?
by Elena Casprini & Alberto Di Minin - 87-110 Aufmerksamkeit Frau Merkel! Animosit? economica, etnocentrismo ed effetto country-of-origin: uno studio sulla percezione della Germania in Italia durante la crisi dell?euro
by Alessandro De Nisco & Giada Mainolfi & Vittoria Marino & Maria Rosaria Napolitano - 111-138 Marchi ecologici e percorsi "credibili" di sostenibilit?: uno studio sulle imprese con l?Eu Ecolabel nel territorio italiano
by Alessandra De Chiara - 141-143 Recensioni
by Comitato di Redazione
2015, Volume 2015/1, Issue 1
- 7-14 La sostenibilit? al tempo dell?Expo: mangiare e fare da mangiare
by Daniele Dalli - 17-23 Introduzione
by Alfonso Siano & Renato Fiocca & Alberto Pastore - 25-44 Conceptualizing content marketing: a delphi approach
by Agostino Vollero & Maria Palazzo - 45-74 Gli strumenti di misurazione delle strategie di content marketing: un confronto tra imprese italiane e inglesi
by Elisa Rancati & Niccol? Gordini - 75-95 User-generated video parodies in social media
by Francesca Negri - 97-120 Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming
by Silvia Biraghi & Rossella C. Gambetti - 123-147 Second-hand shopping. analisi delle motivazioni d?acquisto e implicazioni per la distribuzione
by Marco Galvagno & Sonia C. Giaccone - 149-171 Destination personality, self-congruity, and tourist behavioural intentions: an application of theories to the city of rome
by Angelo Giraldi - 173-195 Le imprese e il social commerce: opportunit? e sfide manageriali
by Maria Vernuccio & Annaluce Latorre & Alberto Pastore - 199-201 Recensioni
by Gennaro Iasevoli
2014, Volume 2014/4, Issue 4
- 7-11 Mercati e competitivit? in transizione
by Daniele Dalli - 15-17 Introduzione. arte, cultura e turismo nelle ricerche di marketing: contesto, contenuto e prospettive
by Mariangela Franch & Andrea Moretti & Tonino Pencarelli - 19-38 Le emozioni come variabile di segmentazione e fattore di moderazione della soddisfazione in ambito museale
by Giacomo Del Chiappa & Giuseppe Melis & Marcello Atzeni - 39-62 Dal prodotto turistico allo sviluppo locale delle aree rurali: il caso di civita di Bagnoregio
by Clara Cicatiello & Giulia Avolio & Silvio Franco & Marco Valente - 63-83 Making cultural tourism networks work - the role of collective actors
by Anna Moretti & Michele Tamma - 85-107 La multidimensionalit? dello sviluppo locale culture-led. laboratori territoriali di sperimentazione
by Maria Della Lucia - 109-130 La valorizzazione del patrimonio artistico come driver per lo sviluppo del territorio: il caso dell?albergo diffuso
by Cinzia Vallone & Valerio Veglio - 133-135 Recensioni
by Comitato di Redazione
2014, Volume 2014/3, Issue 3
- 7-10 Trends in middle class as a driver for strategic marketing
by Tamer Cavusgil - 13-17 Mercati reali vs mercati virtuali? Uscire dalla crisi ripensando gli spazi della relazione con il consumatore
by Monica Calcagno & Francesco Casarin - 19-39 L?acquirente cross-format: modelli di mobilit? nel rocery
by Beatrice Luceri & Sabrina Latusi & Elisa Martinelli - 41-63 L?efficacia delle campagne di social couponing: uno studio tra i merchant di Groupon
by Francesca Magno & Fabiio Cassia & Marta Ugolini - 65-83 The multichannel effects of sponsorship: an empirical analysis
by Daniela Andreini & Giuseppe Pedeliento - 87-112 L?atteggiamento dei consumatori nei confronti dei global brand: uno studio esplorativo in tre paesi europei
by Alfonso Siano & Agostino Vollero & Maria Palazzo & Felice Addeo - 113-140 L?impatto dei mega eventi nella gestione strategica dei territori. Il caso America?s Cup World Series di Napoli
by Marcello Risitano & Annarita Sorrentino & Michele Quintano - 141-161 L?internet marketing nelle imprese energetiche: il caso di un?impresa elettrica romana
by Felicetta Iovino - 163-184 Le determinanti alla base del successo della marca commerciale nel mercato italiano: indagine sulle trenta categorie pi? performanti
by Guido Cristini & Fabrizio Laurini & Gaia Rossi - 187-189 Recensioni
by Gennaro Iasevoli
2014, Volume 2014/2, Issue 2
- 7-9 Gli studi di marketing tra rigore e rilevanza, tra ricerca e didattica
by Fabio Ancarani