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Content
July 2023, Volume 15, Issue 1
- 1-1 Image Transfer in Sports Creative Sponsorship and Participation Sponsorship: What’s the Difference?
by Chedlia Fitouri & Fatma Hassan Abdel Baset Morgan & Zeineb Zarai - 1-12 Factors Affecting Customer Satisfaction in Purchasing Car
by Mandy Mok Kim Man & Lim Rui Yang - 1-22 Advertising in the Metaverse: Opportunities and Challenges
by Bassant Eyada - 1-31 The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia
by Getie Andualem Imiru - 1-59 Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic
by Eman Wadie Abd El-Halim Afifi - 1-90 The Impact of Electronic Commerce on Consumer Satisfaction and Consumer Preferences for Retail Stores in Saudi Arabia
by Asma Abdulaziz Aljarbou - 1-98 Materialistic Consumers Who Need To Signal Their Status: Examination of Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Social Media
by Eunseon Kwon - 111-111 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 15, No. 1
by Alyssa Sun
December 2022, Volume 14, Issue 2
- 1-1 A Study of the Financial Behavior Based on the Theory of Planned Behavior
by Hsien-Ming Shih & Bryan H. Chen & Mei-Hua Chen & Ching-Hsin Wang & Li-Fen Wang - 1-13 Digital Transformation Journey for Incumbent Banks: The Case Study of Greece
by Aristides Papathomas & George Konteos - 1-27 Factors Influence the Purchase Intention of Electric Vehicles in Egypt
by Mahmoud Kotb & Hamed Shamma - 1-47 Branding in Sustainability
by Genni Perlangeli & Andrea Rea - 1-58 Minty Fresh! Absolving Dieters of their Consumption Sins
by Nguyen Pham & May Lwin & Melissa G. Bublitz - 1-69 How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing
by Youngdeok Lee & Kittichai Watchravesringkan - 1-83 Research on the Evaluation of E-Commerce Cold Chain Food Consumption Based on Big Data
by Guo Chen & Yi Gao - 1-93 A Cross-Cultural Comparison of Character Presence in Advergames and Its Impact on Brand Outcomes
by Alaa Hanbazazah & Carlton Reeve - 1-98 Investigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach
by Mingqi Ye & Ryo Sakiyama & Marwa Abdulsalam - 113-113 Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia
by Alaa Hanbazazah & Carlton Reeve & Mohammad Abuljadail - 121-121 Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia
by Khald S. Alatawy - 135-135 Factors Affecting the Preference, Choice, and Selection of Saudi Women Towards Jewelry
by Najah Hassan Salamah - 143-143 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 2, 2022
by Alyssa Sun
December 2022, Volume 14, Issue 1
- 1-1 Customer Loyalty as Measure of Competitiveness
by Ivan Sciascia - 1-7 The Model of Customer Empowerment in the Field of Renewable Energy: A Case of Tunisian Consumers
by Chiraz Rouissi & Fatma Letaif - 1-18 Organizational Citizenship Behavior and Corporate Social Responsibility: Evidence from Taiwan Listed Electronics Firms
by Hsien-Ming Shih & Bryan H. Chen & Mei-Hua Chen & Ching-Hsin Wang - 1-34 The Role of Consumers’ Individual Differences and Perceived Product Quality in Sustainable Luxury Marketing: An Experimental Study in a Social Media Context
by Giuseppe Colella & Andrea Sestino & Cesare Amatulli - 1-46 One-Sided Advertising: How Does It Overcome Consumer Resistance?
by Han-Kuang Tien & Yueh-Hsia Huang & Siao-Yun Wei & Yung-Yen Chen & Tyng-Bin Ger & Yen-Lin Kuo - 1-60 Exploring the Relationship among Export Resources, Exporting Capability & Exporter-Foreign Distributers relationship on Export Performance: In the Case of Exporting Companies in Ethiop
by Getie Andualem Imiru - 1-81 Green Brand Image and Sustainability: Marketing Implications of High-School Student Responses
by Paul James & Jasmine James - 1-95 The Cognitive Determinants Influencing Consumer Purchase-Intention Towards Subscription Video on Demand (SVoD): Case of Egypt
by Ashraf Elsafty & Abdulaziz Boghdady - 114-114 Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study
by Luca Giraldi & Andrea Sestino & Elena Cedrola - 126-126 The Impact of Website Design and Customer Support on Customer Experience and Its Relation to Fintech Adoption Intention in Saudi Arabia
by Afnan Ibrahim Alothman & Soad Abdullah Al-Meshal - 135-135 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 1
by Alyssa Sun
December 2021, Volume 13, Issue 4
- 1-1 The Impact of Relationship Quality Between Social Media Influencers and Their Followers on Brand Purchase Intention
by Tsung-Hsien Kuo & Han-Kuang Tien - 1-16 Rational and Emotional Advertising: A bibliometric Analysis (1990 2020)
by Habiba Elbardai & Kamal Lakhrif & Hélène Yildiz - 1-31 Pop-up Ads and Behaviour Patterns: A Quantitative Analysis Involving Perception of Saudi Users
by Alaa Hanbazazh & Carlton Reeve - 1-42 The “Custrac Model”: Its Generic Practicality with a Twist in the Ghanaian Education
by Samuel Affran & E. N. Gyamfi & S. Odonkor - 1-54 The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation
by Genni Perlangeli & Andrea Rea - 1-63 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 4
by Alyssa Sun
December 2021, Volume 13, Issue 3
- 1-1 The Effectiveness of Model’s Body Size in Digital and Print Advertisements
by Safaa Adil & Ahmad Mostafa Abdeltawab & Danielle Lecointre-Erickson - 1-9 The Drawbacks of the Digital Transition of Marketing Research: Implications for Decision Makers and the Industry
by Alessandro Gandolfo - 1-21 Customer Experience Project: A Framework to Create and Deliver Value to Customers
by Edson Coutinho Da Silva - 1-33 Emotional Labor and Place Attachment in Rural Tourism: The Mediating Role of Perceived Authenticity
by Yunxia Shi & Rumeng Zhang & Chunhao Ma - 1-42 Habits of Food Consumers in the Post COVID Era
by María Aránzazu Sulé Alonso & Tea Rushit & Elvira Delgado-Márquez - 1-63 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 3
by Alyssa Sun
June 2021, Volume 13, Issue 2
- 1-1 Understanding How Social Media Is Influencing the Way People Communicate: Verbally and Written
by Noelle Defede & Nina Marie Magdaraog & Sakshi Chiragbhai Thakkar & Gulhan Bizel - 1-12 Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin
by Bomi Lee & Michelle Childs - 1-20 Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing
by Evelina Francisco & Nadira Fardos & Aakash Bhatt & Gulhan Bizel - 1-36 The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia
by Getie Andualem Imiru - 1-53 The Effect of Service Quality on Customers’ Satisfaction of Inter-District Public Bus Companies in the Central Region of Sarawak, Malaysia
by Adler Hilary Laisak & Anita Rosli & Nurzalikha Sa’adi - 1-68 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 2
by Alyssa Sun
February 2021, Volume 13, Issue 1
- 1-1 Alternative Hedonism: Its Relation to Tattoo Coverage and Community Type
by Sarah Frankel & Michelle Childs & Youn-Kyung Kim - 1-14 An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls
by Mandy Mok Kim Man & Ricky Cai Qian Qiu - 1-26 Data-Privacy Concerns and Its Influence on Consumer Purchasing Intention in Bangladesh and India
by Sharjana Alam Shaily - 1-42 Organizational Challenges of Online Customer Co-Creation for Innovation: A Middle-Managers’ Perspective in the Italian Food Context
by Carla Rossi - 1-63 Correlation Between “Optimal User Experience” Achieved via Extent of User’s Private Data Being Shared
by Zachary Daniels - 1-69 Public Emotional Response on the Black Lives Matter Movement in the Summer of 2020 as Analyzed Through Twitter
by Laura Patnaude & Carolina Vásquez Lomakina & Akshat Patel & Gulhan Bizel - 1-85 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 1
by Alyssa Sun
December 2020, Volume 12, Issue 4
- 1-1 On the Validity of the Capital Asset Pricing Model (CAPM)
by M. J. Alhabeeb - 1-14 Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective
by Mustapha Iddrisu & Akolaa Andrews Adugudaa & Albert Martins - 1-30 Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
by Bassant Eyada - 1-43 Issues of Utilizing Social Networking as an Informal Organizational Communication Channel: Evidence from China
by Songbai Liu & Lu Guan - 1-48 A Study on the Influence of E-Commerce Live Streaming on Consumer Repurchase Intentions
by Yifei Chen & Feiyan Lu & Siyu Zheng - 1-63 The Market Trajectory of a Radically New Product: E-Cigarettes
by Mickey M. Kislev & Shira Kislev - 1-93 The Effect of Brand Perceptions on Repurchase When Using the E-Commerce Website for Shopping
by Abbas N. Albarq - 104-104 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 4
by Alyssa Sun
September 2020, Volume 12, Issue 3
- 1-1 Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study
by Moreno Frau & Ludovica Moi & Francesca Cabiddu - 1-14 Pricing Decisions of FinTech Firms
by Michael Neubert - 1-26 Sport Events Customers’ Behavior in the Light of Hedonic Consumption
by Daniel Adrian Gârdan & Iuliana Petronela Gârdan & Mihai Andronie & Ionel Dumitru - 1-41 Effects of Corporate Social Responsibility and Performative Actions on Retailer Legitimacy and Consumer Loyalty
by Jiyoung Kim & Sejin Ha - 1-52 Success Factors of Local Retail Apparel Clothing Brands in a Southeast Asian Market
by Mostaque Ahmed Zebal & Anushe Zebal - 1-65 The Influence of Smart Tourism on Tourist Experience Toward Travel Intention and Satisfaction: Evidence from China
by Chen CHEN - 1-71 Impact of Social Media on Consumer Buying Patterns
by John Donnellan & Melanie McDonald & Michael Edmondson - 1-80 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 3
by Alyssa Sun
July 2020, Volume 12, Issue 2
- 1-1 Investigating the Key Success Factors of Social Marketing in Promoting Environmental Consciousness: A Dematel-Based Approach
by Chi-Horng Liao - 1-13 Sequential Coherence as a Success Factor in Personal Selling
by Shanta R. Yapa & R. Senathiraja & Jurgen Poesche & Ilkka Kauranen - 1-23 Comparative Advertising: Proposed Guidelines for Middle Marketers
by Bassant Eyada & Asli Cazorla Milla - 1-38 The Roles of Hedonic Value and Fashion Consciousness in Female Shoes Purchase Context: Application of the Theory of Planned Behavior
by Yun Wang - 1-50 Is Social Media Adoption a Powerful Means to Reach High Performance in Small- and Medium-Sized Firms? An Empirical Investigation
by Michela Floris & Angela Dettori - 1-62 The Relationship Between Salesmen’s Emotional Intelligence and Sales Skills in In-Person Sales (Case Study: Salesmen of Commercial Complexes in the Third Municipality District of Bandar Abbas City)
by Homayoun Pegah - 1-72 The Effect of Service Quality and Medical Environment Towards Patients’ Satisfaction in the Medical Industry in China
by Mandy Mok Kim Man & Yace Chen - 1-78 Effect of Integrated Marketing Communications on Customer Satisfaction of Selected Private Universities in South-West Nigeria
by Adegbola Eunice Abimbola & Binuyo Adekunle Oluwole & Afolabi Gabriel Kolawole - 1-85 Factors Affecting Customers Loyalty to Mobile Services Companies’ Brands
by Mohamed Ali Barakat Ali - 104-104 Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry?
by Amira M. Omar - 115-115 Influence of Pester Power on Parents’ Buying Decision: A Focus on FMCG Products in Pakistan
by Munir A. Abbasi & Azlan Amran & Hadiqa Riaz & Noor E. Sahar & Hassan Ahmed - 127-127 Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective
by Nidal Ismail Abu-Alkeir - 136-136 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 2
by Alyssa Sun
March 2020, Volume 12, Issue 1
- 1-1 Ethical Branding in the Modern Retail: A Comparison of Italy and UK Ethical Coffee Branding Strategies
by Ornella Papaluca & Mauro Sciarelli & Mario Tani - 1-14 Analysis of Consumer Demand and Preference for Rabbit Meat in Benin
by Jean Adanguidi - 1-23 Personnel Differentiation for Competitive Advantage in the Private Tertiary Education Institutions in Botswana
by Douglas Chiguvi & Ruramayi Tadu & Sinesisa Khumalo & Collen Mahambo - 1-30 Nostalgia: An Attractive Theme for Marketing Researchers
by Leila Lefi Hajlaoui & Abderrazak Gharbi - 1-39 The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies
by Fadye Saud Al-Fayad - 1-52 Feedback System in Healthcare: The Why, What and How
by Naveen R. Gowda & Abhinav Wankar & Sanjay Kumar Arya & H. Vikas & Nayana Kollalackal Narayanan & C. P. Linto - 1-62 Digital Trends and Practice on the Hungarian Market
by Katalin Tari - 1-73 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 1
by Alyssa Sun
March 2020, Volume 11, Issue 4
- 1-1 Price Discrimination as a Marketing Strategy
by M. J. Alhabeeb - 1-16 Marketing Strategies in Equity Crowdfunding: A Comparative Study of Italian Platforms
by Ciro Troise - 1-30 Social Media Marketing and Luxury Consumption: A Literature Review
by Giuseppe Colella & Cesare Amatulli & Maria Pilar Martinez-Ruiz - 1-53 Climate Change Perception in Lebanon: An Exploratory Study
by Akil Hussein & Trabulsi Hussein & Grace Moussaid & Grace Moussaid - 1-60 Changing Attitudes Toward Checkout Charity
by Brenda Massetti & Iris Mohr & Mariellen Murphy-Holahan - 1-69 A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials
by Lori M. Thanos & Sylvia D. Clark - 1-77 An Empirical Analysis of Perceived Transaction Convenience, Performance Expectancy, Effort Expectancy and Behavior Intention to Mobile Payment of Cambodian Users
by Do Nam Hung & Jacquline Tham & S. M. Ferdous Azam & Abdol Ali Khatibi - 1-91 Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment
by Bamituni E. Abamu - 1-99 Critical Success Factors in Customer Relationship Management Strategy in the Local Government Authorities in Zimbabwe
by Douglas Chiguvi & Ruramayi Tadu & Zenzo Dube - 113-113 The Impact of Family Governance on the Sustainability and Continuity of Family Businesses in Botswana
by Ruramayi Tadu & Douglas Chiguvi - 119-119 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 4
by Alyssa Sun
March 2020, Volume 11, Issue 3
- 1-1 Personal and Social Tipping Norms: Race and Sex Differences
by Jeremy E. Whaley & Wanda M. Costen - 1-11 The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators
by Maral Jamalova & Constantinovits Milán - 1-26 Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product’s Brand Equity
by Slamet Poerwadi & M. Suyanto & Anas Hidayat & Purwadi Purwadi & Zainal Mustafa Eq - 1-36 The Effect of External Environment on Marketing Performance of Retail Stores: Applied Study on Amman City of Jordan
by Akef Yousef Ziyadat - 1-49 Branded Food Commodities: A Study of the Egyptian Commodity Products
by Marwa Elgebali - 1-63 Do Similar Brands ‘Like’ Each Other? An Investigation of Homophily Among Brands’ Social Networks on Facebook
by Mohammad Hatim Abuljadail & Gi Woong Yun & Saeed Ali Badghish - 1-73 Greek Consumers’ Behaviour Towards Fast-Food Consumption
by Aldrina Jashari & Panagiotis Kotsios - 1-87 The Quality of the Service, Superior Value Generator in the Restaurant Sector
by Luis Enrique Valdez-Juárez & Nicolas Salvador Beltramino & Roberto Limón-Ulloa & Elva Alicia Ramos-Escobar - 106-106 The Customer Value: A Bibliographical Review
by Emanuele Iannitto - 116-116 Criteria of Social-Ethics and Its Effects on Electronic Promotion Activities in Jordanian Higher Education
by Mahmud Agel Abu Dalbouh - 125-125 An Investigation of Factors Affecting E-Marketing Customers’ Behavioral Intention to Use the Telecommunication Industry in Jordan
by Mohammad Issa Al Zoubi & Ahmad Issa Al Zoubi - 131-131 Factors Influencing Indonesian Customer Satisfaction and Customer Loyalty in Local Fast-Food Restaurant
by Anas Hidayat & Aprilia P. Adanti & Arief Darmawan & Alldila N. A. Setyaning - 140-140 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 3
by Alyssa Sun
March 2020, Volume 11, Issue 2
- 1-1 Dynamic Attribute-Level Best Worst Discrete Choice Experiments
by Amanda Working & Mohammed Alqawba & Norou Diawara - 1-15 Influences of Product Involvement and Symbolic Consumption Cues in Advertisements on Consumer Attitudes
by Chao-Ming Yang - 1-29 Sustainability as a Matrix of Experiential Marketing
by Angela Dettori - 1-38 Grouping the Americas and Asia-Pacific Countries based on Their ICT Readiness, Prioritization of Travel & Tourism and Tourist Service Infrastructures
by Jean-Luc Pradel Mathurin Augustin & Shu-Yi Liaw - 1-55 Promoting Green Living by The Jockey Club Museum of Climate Change in Hong Kong
by Ming Kwan & Anthony Kong & Terry Lam - 1-64 Does Customer-Based Reputation Lead Customers Not to Switch? Examining Moderating Influences in Hypermarkets
by Hao-Te Lu & Yi-Chou Wang - 1-75 Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns
by Farzana Riva & Mohammad Rajib Uddin & Mohammad Rabiul Basher Rubel - 1-87 Evaluating the Marketing Communication Strategy of Volkswagen in Post-Crisis Period: Application of Image Repair Theory
by Almoatazbillah S. Hassan - 102-102 Market Orientation Conceptualizations, Components and Performance-Impacts: A Literature Review and Conceptual Framework
by Caroline Osuagwu - 115-115 The Relationship Between Malaysian Supermarket In-Store Shopping Experiences and Positive Word-of-Mouth
by Phang Ing & Liew Ru Ven Ivan & Zaiton Osman - 131-131 The Preference Function of Stakeholders and Marketing Strategies for Banks in Tunisia
by Chiraz. Rouissi & Mbarek Rahmoun - 144-144 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 2
by Alyssa Sun
March 2020, Volume 11, Issue 1
- 1-1 Spatial Models of Consumer Choice for Retail Outlets: Theory and Practice in Physics of Marketing
by M. J. Alhabeeb - 1-10 Clothing Involvement Profiles of African-American Students for Marketing Strategies
by Terani J. Dillahunty & Jung-Im Seo - 1-20 Cultural Influences on Environmental Consciousness and Green Environmental Behavior
by Bashar S. Gammoh & Sam C. Okoroafo & Anthony C. Koh - 1-30 Segmentation of Young Adult Consumers in China: A Global-local Cultural Identity Perspective
by Chunling Yu & Lily C. Dong - 1-40 Study on the Influencing Factors and Consumer Behaviors of Bicycle Sharing in Beijing
by Lijuan Wang & Songbai Liu - 1-52 Branding Services in Mature Markets: Evidence from Egypt
by Rasha Abdel Aziz El Naggar & Noha Bendary - 1-69 Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance
by Lichung Jen & Yichun Liu - 1-76 CRM Implementation in Lebanese SMEs: Descriptive Analysis
by Lena Saleh & Laura El Saheli - 1-85 How Engaged Customers Can Help the Brand: An Empirical Case Study on a Higher Education Institution (University) in Egypt
by Samia Adly Hanna El Sheikh - 100-100 Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda
by Sara Amoroso - 122-122 Applying a Scale for Measuring Store Equity in the Kingdom of Saudi Arabia
by Johara Al Assafe & Abdullah M. Alhidari - 134-134 The Impact of Perceived Social Media Marketing Activities: An Empirical Study in Saudi Context
by Maha M. Khan - 150-150 Saudi Smokers' Behaviors After a 100% Tax Increase
by Ahmed Mohammed Alqarni - 160-160 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 1
by Alyssa Sun
March 2020, Volume 10, Issue 4
- 1-1 Consumers Preferences Analysis Toward International Marketing Strategy for Salmon from Japan
by Masashi Mochizuki & Taro Oishi & Yasuyuki Miyakoshi & Nobuyuki Yagi - 1-13 Bottom of the Pyramid Marketing
by Melissa Martirano - 1-26 Value-Based Segmentation of U.S. Luxury Consumers: Conceptual Replication and Model Validation
by Sonali Diddi & Srikant Manchiraju - 1-39 Pre-commercial Procurement and the Marketing of Innovation: A New Innovation Policy Instrument or “Old Wine in New Bottles”?
by Valeria De Bonis & Alessandro Gandolfo - 1-51 Antecedents of Technology Adoption in Learning Environments: Evidence from MENA Higher Education
by Maha Mourad & Rania S. Hussein - 1-60 The Effect of Visual Structure of Pictorial Metaphors on Advertisement Attitudes
by Shuo Cao & Huili Wang & Xiaoxia Zou - 1-73 Factors Influencing Tourism Marketing Strategies in Jordanian Five Stars Hotels
by Hussein M. Hussein Ibrahim & Shadi Ali Al-Hrout & Khaled Morshed Ayed Alsardia & Mohammad Ragab Al-Laymoun - 1-86 Work Values, Satisfaction and Self-Efficacy of College Student Voluntourists in Southern China
by Haiming Chen & Li Xi & Jinlin Zhao - 1-94 Investigating the Relationship Between Corporate Entrepreneurship and Customer Loyalty with Customer Satisfaction Mediating Role
by Iman Abdel Hamid Hasanin - 108-108 Linking Interactive and Supportive Service Innovation with Customer Satisfaction Through Customer Value Creation
by Bandar Khalaf Alharthey - 124-124 Perceived Value, Social Bond, and Switching Cost as Antecedents and Predictors of Customer Loyalty in the B2B Chemical Industry Context: A Literature Review
by Andreas Samudro & Ujang Sumarwan & Eva Z . Yusuf & Megawati Simanjuntak - 139-139 Factors Influencing Spousal Role Reform and Purchase Decision in Nigeria: A Study of Consumable and Durable Goods
by Sunny R. Igwe & Bright ZorBari-Nwitambu - 150-150 Entrepreneurial Education in Higher Institutions and Economic Development
by Felix John Eze & Ben E. Odigbo - 160-160 Evaluating the Effectiveness of Negative Appeals Used in Emotional Marketing in Relation to Smoking Phenomenon in Egypt
by Eman Wadie Abdel Halim - 185-185 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 4
by Alyssa Sun
August 2018, Volume 10, Issue 3
- 1-1 A Novel Measurement of Speed in Early Internationalization of New Ventures
by Oguzhan Aygoren & C. Arsen Kadakal - 1-17 Influence of the Preference Factor on the Behavior Patterns of Participation in Festival Activities
by Shwu-Ing Wu - 1-30 Importance-Performance Analysis (IPA) of Service Quality for Virtual Reality Golf Center
by Jaeyoon Kwon & Taerin Chung - 1-41 Sports Ecosystem of the “Triad of São Paulo”: Sports Marketing Management According to Fans
by Edson Coutinho da Silva & Alexandre Luzzi Las Casas - 1-57 Internet Banking Adoption in Saudi Arabia: An Empirical Study
by Shahzada Nayyar Jehan & Zaid Ahmad Ansari - 1-73 Predicting Consumer Behavior: An Extension of Technology Acceptance Model
by Mohammad Hasan Galib & Khalid Ait Hammou & Jennifer Steiger - 1-91 Building Competitive Edge
by Nagasimha Balakrishna Kanagal - 101-101 Determinants of Customer Satisfaction in the Telecommunication Industry in Ghana: A Study of MTN Ghana Limited
by Eric Oduro & Francis O. Boachie-Mensah & Gloria K. Q. Agyapong - 116-116 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 3
by Alyssa Sun
June 2018, Volume 10, Issue 2
- 1-15 Putting Words into Action: Marketing Organic Products with Existing Brand Associations
by Maren Vos & Jos Bartels - 16-27 Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong
by Grace Suk Ha Chan & Ada Lai Yung Lee & Connie Hiu Man Wong - 28-35 Literature Review on the Use of Sex Appeal vs Non-Sex Appeal Advertising in the Malaysian Context
by Rakesh Sarpal & Rosli Saleh & Tan Seng Teck & Kueh May Chia & Lim May Yee - 36-46 Forces Driving Purchasing Behaviour of Tourists Hotels Along Tourist-Agricultural Supply Chain in Zanzibar
by Kenneth M. K. Bengesi & Juma O. Abdalla - 47-59 Socially Irresponsible Corporations and Choices of Consumers: Altruism, Retaliation, or Demand for Reparation?
by Bryan H. Chen & Mei-Hua Chen & Pei-Ni Tai - 60-75 Exploring Factors Affecting Consumers¡¯ Adoption of Shopping via Mobile Applications in Turkey
by Oguz YILDIZ & Hakan KITAPCI - 76-85 The Influence of Involvement and Awareness on UAE Women Attitude Towards Fashion Clothing
by Hamza Salim Khraim - 86-94 Is Bottled Water Commodity in Saudi Arabia?
by Abdullah M. Alhidari & Soad Abdullah Almeshal - 95-108 Examining New Product Financial Performance Through Marketing Intelligence Quality, Customer Interaction Capabilities and Customer-Centric Commitment on Jordan¡¯s Micro Retail Fashions
by Akif Yousef Al-Zyadat & Ayed Al-Zyadat - 109-117 Fomsumerism: A Theoretical Framework
by Metin Argan & Mehpare Tokay-Argan - 118-131 Impact of Entrepreneurial Orientation and Network Resource Utilization on Internationalization of SME¡¯s: Evidence from Pakistan
by Muhammad Imran Hanif & Madiha Irshad - 132-150 A Study on Malaysian Consumers¡¯ Attitude and Behavioral Intention Towards Print Advertising
by Bee Eng Chew & Azaze-Azizi Abdul Adis - 151-161 E-Banking Effects on Customer Satisfaction: The Survey on Clients in Jordan Banking Sector
by Thabit Altobishi & Gizem Erboz & Szilard Podruzsik
March 2018, Volume 10, Issue 1
- 1-10 International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both?
by Diego Matricano & Giorgio Vitagliano - 11-28 How Is Flow Induced? From the Perspective of Online and Offline Channels
by Wen-Chin Tsao & Yuan-Wei Shao - 29-38 The Relationship among Consumer Attributions, Consumer Skepticism, and Perceived Corporate Social Responsibility in Taiwan
by Bryan H. Chen & Wan-Ching Chiu - 39-53 Revising the Effects of Online Advertising Attributes on Consumer Processing and Response
by Abubaker A AB Shaouf - 54-70 Factors Affecting Customer Citizenship Behavior: A Model of University Students
by El Sayed A. Nagy & Wafaa Galal Marzouk - 71-81 The Importance of Dream in Advertising: Luxury Versus Mass Market
by Cesare Amatulli & Matteo De Angelis & Marco Pichierri & Gianluigi Guido - 82-89 Relationships Among Attitude, Corporate Image, and Purchase Behavior in Korean Running Event
by Jaeyoon Kwon & Taerin Chung - 90-106 Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research
by Letizia Alvino & Efthymios Constantinides & Massimo Franco - 107-125 Influence of Tourism Frequency on Association Model of Ecotourism Action
by Shwu-Ing Wu & Hao-Ping Hsu - 126-135 A Dynamic View of Marketing Capabilities for SMEs¡¯ Export Performance
by Andrea Moretta Tartaglione & Vincenzo Formisano - 136-144 A Mediating Role of Customer Value Between Customer Engagement and Loyalty: An Applied Study in Commercial Banks in Egypt
by Eman Abdelhamid Hasnin - 145-157 The Mediating Role of Sales Performance in the Effect of Antecedents on Sales Force Satisfaction: In the Case of Top Three Chain Retail Stores Operating in Ethiopia
by Getie Andualem Imiru
December 2017, Volume 9, Issue 6
- 1-13 Competitive Advantage of GCC Date Palm Sector in the International Market: Market Shares, Revealed Comparative Advantages, and Trade Balance Indexes
by Aymen Frija & Boubaker Dhehibi & Mohamed Ben Salah & Aden Aw-Hassan - 14-23 Should Polytechnics Rely Solely on International Agents to Recruit International Students? A Case Study in New Zealand
by Shaohua Yang & M. Akhtaruzzaman - 24-30 Impact of TV Advertising on Children¡¯s Food Choices
by Ayda Sabaghzadeh Tousi & Zelha Altinkaya - 31-42 The Influence of Offline, Online Media and Counterfeit Awareness among Non-Perishable and Non-Food Products in Ghana
by Abraham Yeboah & Vida Owusu-Prempeh & Samuel Adjei - 43-54 The Effect of Packaging Attributes on Consumer Buying Decision Behavior in Major Commercial Cities in Ethiopia
by Getie Andualem Imiru - 55-67 An Analysis of Third Party Logistics¡¯ Performance and Customer Loyalty
by Buket OZOGLU & Arzum BUYUKKEKLIK