The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products
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More about this item
Keywords
brand engagement in self-concept; social recognition; appealing appearance; financial success; defining success; acquisition centrality; pursuit of happiness;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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