IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v68y2015i9p1844-1853.html
   My bibliography  Save this article

Bridging the gap between country and destination image: Assessing common facets and their predictive validity

Author

Listed:
  • Zeugner-Roth, Katharina Petra
  • Žabkar, Vesna

Abstract

People form gestalt country perceptions encompassing production, investment, and tourism perspectives. Surprisingly, country image research exists in two parallel research streams—country of origin and destination—with almost no cross-references between them. This study develops a holistic model of country-of-origin image (COI) and destination image (DI) that unites both research streams and tests the relative importance of cognitive, affective, and symbolic country connotations to predict three consumer behavior outcome intentions (1) purchasing products and services, (2) traveling abroad, and (3) conducting business with foreign companies. Results reveal that overall, affective, and symbolic image dimensions complement and outperform cognitive dimensions. The article concludes with a discussion of the implications and guidelines for further research.

Suggested Citation

  • Zeugner-Roth, Katharina Petra & Žabkar, Vesna, 2015. "Bridging the gap between country and destination image: Assessing common facets and their predictive validity," Journal of Business Research, Elsevier, vol. 68(9), pages 1844-1853.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:9:p:1844-1853
    DOI: 10.1016/j.jbusres.2015.01.012
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296315000260
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2015.01.012?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
    2. Geuens, Maggie & Weijters, Bert & De Wulf, Kristof, 2009. "A new measure of brand personality," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 97-107.
    3. Milas, Goran & Mlacic, Boris, 2007. "Brand personality and human personality: Findings from ratings of familiar Croatian brands," Journal of Business Research, Elsevier, vol. 60(6), pages 620-626, June.
    4. Hirschman, Elizabeth C, 1994. "Consumers and Their Animal Companions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 616-632, March.
    5. d'Astous, Alain & Boujbel, Lilia, 2007. "Positioning countries on personality dimensions: Scale development and implications for country marketing," Journal of Business Research, Elsevier, vol. 60(3), pages 231-239, March.
    6. Erevelles, Sunil, 1998. "The Role of Affect in Marketing," Journal of Business Research, Elsevier, vol. 42(3), pages 199-215, July.
    7. Lena Mossberg & Ingeborg Astrid Kleppe, 2005. "Country and destination image -- different or similar image concepts?," The Service Industries Journal, Taylor & Francis Journals, vol. 25(4), pages 493-503, June.
    8. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    9. Heslop, Louise A. & Papadopoulos, Nicolas & Dowdles, Melissa & Wall, Marjorie & Compeau, Deborah, 2004. "Who controls the purse strings: A study of consumers' and retail buyers' reactions in an America's FTA environment," Journal of Business Research, Elsevier, vol. 57(10), pages 1177-1188, October.
    10. Shiv, Baba & Fedorikhin, Alexander, 1999. "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 278-292, December.
    11. Martin, Ingrid M. & Eroglu, Sevgin, 1993. "Measuring a multi-dimensional construct: Country image," Journal of Business Research, Elsevier, vol. 28(3), pages 191-210, November.
    12. Zeugner-Roth, Katharina P. & Diamantopoulos, Adamantios, 2010. "Advancing the country image construct: Reply to Samiee's (2009) commentary," Journal of Business Research, Elsevier, vol. 63(4), pages 446-449, April.
    13. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
    14. Lefkoff-Hagius, Roxanne & Mason, Charlotte H, 1993. "Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 100-110, June.
    15. Chike Okechuku & Vincent Onyemah, 1999. "Nigerian Consumer Attitudes Toward Foreign and Domestic Products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(3), pages 611-622, September.
    16. Rojas-Méndez, José I. & Murphy, Steven A. & Papadopoulos, Nicolas, 2013. "The U.S. brand personality: A Sino perspective," Journal of Business Research, Elsevier, vol. 66(8), pages 1028-1034.
    17. K. Roth & A. Diamantopoulos, 2009. "Advancing the country image construct," Post-Print hal-00787417, HAL.
    18. Schmitt, Bernd H & Pan, Yigang & Tavassoli, Nader T, 1994. "Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 419-431, December.
    19. Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research, Elsevier, vol. 59(5), pages 638-642, May.
    20. Samiee, Saeed, 2010. "Advancing the country image construct -- A commentary essay," Journal of Business Research, Elsevier, vol. 63(4), pages 442-445, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Esfandiar, Kourosh & Sharifi-Tehrani, Mohamad & Pratt, Stephen & Altinay, Levent, 2019. "Understanding entrepreneurial intentions: A developed integrated structural model approach," Journal of Business Research, Elsevier, vol. 94(C), pages 172-182.
    2. Evelyn Hendriana & Khairil Wahidin Awang & Raja Nerina Raja Yusof, 2023. "The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 426-441, December.
    3. Gupta, Shashwat & Foroudi, Mohammad M. & Väätänen, Juha & Gupta, Suraksha & Tiu Wright, Len, 2020. "Nations as brands: Cinema's place in the branding role," Journal of Business Research, Elsevier, vol. 116(C), pages 721-733.
    4. Wang, Fatima & Lopez, Carmen, 2020. "Does communicating safety matter?," Annals of Tourism Research, Elsevier, vol. 80(C).
    5. Maria Rosaria Napolitano & Alessandro De Nisco, 2017. "Cultural heritage: the missing “link” in the place marketing literature “chain”," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(2), pages 101-106, May.
    6. Mohammad Rashed Hasan Polas & Ratul Kumar Saha & Mosab I. Tabash, 2022. "How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3659-3686, March.
    7. Wu, Chih-Wen, 2016. "Destination loyalty modeling of the global tourism," Journal of Business Research, Elsevier, vol. 69(6), pages 2213-2219.
    8. Elliot, Statia & Papadopoulos, Nicolas, 2016. "Of products and tourism destinations: An integrative, cross-national study of place image," Journal of Business Research, Elsevier, vol. 69(3), pages 1157-1165.
    9. Vo Viet Hung & Sandeep Kumar Dey & Zuzana Vaculcikova & Le Trieu Hoang Anh, 2021. "The Influence of Tourists’ Experience on Destination Loyalty: A Case Study of Hue City, Vietnam," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    10. Talwar, Shalini & Dhir, Amandeep & Khalil, Ashraf & Mohan, Geetha & Islam, A.K.M. Najmul, 2020. "Point of adoption and beyond. Initial trust and mobile-payment continuation intention," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    11. Suter, Mariana Bassi & Munjal, Surender & Borini, Felipe Mendes & Floriani, Dinora, 2021. "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 415-427.
    12. Peter M. Fischer & Katharina P. Zeugner-Roth, 2017. "Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism," Marketing Letters, Springer, vol. 28(2), pages 189-204, June.
    13. Shaohua Yang & Salmi Mohd Isa & T. Ramayah, 2022. "How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in China," Vision, , vol. 26(1), pages 80-89, March.
    14. Zeugner-Roth, Katharina Petra & Bartsch, Fabian, 2020. "COO in print advertising: Developed versus developing market comparisons," Journal of Business Research, Elsevier, vol. 120(C), pages 364-378.
    15. Fidel Martínez-Roget & Emilia Vázquez Rozas & Eddy A. Castillo-Montesdeoca, 2020. "How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 26(2), pages 291-310, December.
    16. Prados Peña, M.ª Belén, 2022. "Efecto moderador del ajuste de la extensión y la implicación en la relación entre la actitud hacia una marca padre patrimonial y la lealtad de la extensión. Aplicación al conjunto monumental de la Alh," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    17. Yisitie Xing & Chang-Hyun Jin, 2023. "The Impact of Cultural Values on Attitude Formation toward Cultural Products: Mediating Effects of Country Image," Sustainability, MDPI, vol. 15(14), pages 1-19, July.
    18. Hattingh, Marie & Dhir, Amandeep & Ractham, Peter & Ferraris, Alberto & Yahiaoui, Dorra, 2022. "Factors mediating social media-induced fear of missing out (FoMO) and social media fatigue: A comparative study among Instagram and Snapchat users," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    19. M. Belén Prados-Peña & M. Lourdes Gutiérrez-Carrillo & Salvador Del Barrio-García, 2019. "The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation," Sustainability, MDPI, vol. 11(13), pages 1-19, June.
    20. Sung-Bum Kim & Ki-Joon Kwon, 2018. "Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity," Sustainability, MDPI, vol. 10(2), pages 1-15, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Brijs, Kris & Bloemer, Josée & Kasper, Hans, 2011. "Country-image discourse model: Unraveling meaning, structure, and function of country images," Journal of Business Research, Elsevier, vol. 64(12), pages 1259-1269.
    2. Carlos Manuel Súcia Búrcio & Rui Manuel Vinhas Da Silva & Maria de Fátima Salgueiro, 2015. "The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 3(1), pages 61-80, May.
    3. Dmitry V. Zhukov & Miraj Ahmed Bhuiyan & Asad Ullah, 2015. "Utilization of the country of origin effect in product-harm crisis management: an overview of literature and a conceptual model proposition," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(2), pages 54-70, January.
    4. Jin, Zhongqi & Lynch, Richard & Attia, Samaa & Chansarkar, Bal & Gülsoy, Tanses & Lapoule, Paul & Liu, Xueyuan & Newburry, William & Nooraini, Mohamad Sheriff & Parente, Ronaldo & Purani, Keyoor & Ung, 2015. "The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status," International Business Review, Elsevier, vol. 24(3), pages 380-393.
    5. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
    6. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
    7. Zeugner-Roth, Katharina Petra & Bartsch, Fabian, 2020. "COO in print advertising: Developed versus developing market comparisons," Journal of Business Research, Elsevier, vol. 120(C), pages 364-378.
    8. Vytautas Dikcius & Eleonora Seimiene & Ramunas Casas, 2018. "Brand Personality Scale: Is It Applicable For A Small Emerging Country?," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 9(2).
    9. Giraldi, Janaina de Moura Engracia, 2016. "Evaluation of the impact of Brazil's sustainability on the behavioral intentions of stakeholders toward the country," Evaluation and Program Planning, Elsevier, vol. 54(C), pages 135-143.
    10. Lopez, Carmen & Balabanis, George, 2020. "Country image appraisal: More than just ticking boxes," Journal of Business Research, Elsevier, vol. 117(C), pages 764-779.
    11. Rauschnabel, Philipp A. & Krey, Nina & Babin, Barry J. & Ivens, Bjoern S., 2016. "Brand management in higher education: The University Brand Personality Scale," Journal of Business Research, Elsevier, vol. 69(8), pages 3077-3086.
    12. Hamzaoui-Essoussi, Leila & Merunka, Dwight & Bartikowski, Boris, 2011. "Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality," Journal of Business Research, Elsevier, vol. 64(9), pages 973-978, September.
    13. Martin, Drew & Palakshappa, Nitha & Woodside, Arch, 2019. "Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings," Australasian marketing journal, Elsevier, vol. 27(2), pages 113-125.
    14. Simon Fauser & David Agola, 2021. "The influence of regional Italian images on consumer behaviour: a study of consumers in Germany," Italian Journal of Marketing, Springer, vol. 2021(1), pages 129-158, June.
    15. Spielmann, Nathalie, 2016. "Is it all or nothing? Testing schema congruity and typicality for products with country origin," Journal of Business Research, Elsevier, vol. 69(3), pages 1130-1137.
    16. María del Mar Serrano-Arcos & Raquel Sánchez-Fernández & Juan Carlos Pérez-Mesa, 2021. "Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence," Sustainability, MDPI, vol. 13(4), pages 1-25, February.
    17. Diamantopoulos, Adamantios & Arslanagic-Kalajdzic, Maja & Moschik, Nicole, 2020. "Are consumers' minds or hearts guiding country of origin effects? Conditioning roles of need for cognition and need for affect," Journal of Business Research, Elsevier, vol. 108(C), pages 487-495.
    18. Peter M. Fischer & Katharina P. Zeugner-Roth, 2017. "Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism," Marketing Letters, Springer, vol. 28(2), pages 189-204, June.
    19. Suter, Mariana Bassi & Munjal, Surender & Borini, Felipe Mendes & Floriani, Dinora, 2021. "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 415-427.
    20. Evelyn Hendriana & Khairil Wahidin Awang & Raja Nerina Raja Yusof, 2023. "The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 426-441, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:68:y:2015:i:9:p:1844-1853. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.