Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment
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DOI: 10.11118/ejobsat.2020.009
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More about this item
Keywords
influencer; marketing; B2C; fashion;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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