User generated brands and their contribution to the diffusion of user innovations
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DOI: 10.1016/j.respol.2013.03.006
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- Baum, Daniela & Spann, Martin & Füller, Johann & Thürridl, Carina, 2019. "The impact of social media campaigns on the success of new product introductions," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 289-297.
- Pollok, Patrick & Amft, André & Diener, Kathleen & Lüttgens, Dirk & Piller, Frank T., 2021. "Knowledge diversity and team creativity: How hobbyists beat professional designers in creating novel board games," Research Policy, Elsevier, vol. 50(8).
- Fiedler, Jakob & Schorn, André & Herstatt, Cornelius, 2023. "The influence of risk classification and community affiliation on the acceptance of user-innovated medical devices," Working Papers 115, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
- Cappa, Francesco & Oriani, Raffaele & Pinelli, Michele & De Massis, Alfredo, 2019. "When does crowdsourcing benefit firm stock market performance?," Research Policy, Elsevier, vol. 48(9), pages 1-1.
- de Jong, Jeroen P.J. & Ben-Menahem, Shiko M. & Franke, Nikolaus & Füller, Johann & von Krogh, Georg, 2021. "Treading new ground in household sector innovation research: Scope, emergence, business implications, and diffusion," Research Policy, Elsevier, vol. 50(8).
- Benaim, Mickael, 2018. "From symbolic values to symbolic innovation: Internet-memes and innovation," Research Policy, Elsevier, vol. 47(5), pages 901-910.
- Bijoylaxmi Sarmah & Zillur Rahman, 2017. "Transforming Jewellery Designing: Empowering Customers through Crowdsourcing in India," Global Business Review, International Management Institute, vol. 18(5), pages 1325-1344, October.
- von Wallpach, Sylvia & Hemetsberger, Andrea & Espersen, Peter, 2017. "Performing identities: Processes of brand and stakeholder identity co-construction," Journal of Business Research, Elsevier, vol. 70(C), pages 443-452.
- Mona Ashok & Rajneesh Narula & Andrea Martinez-Noya, 2014.
"End-User Collaboration for Process Innovation in Services: The Role of Internal Resources,"
John H Dunning Centre for International Business Discussion Papers
jhd-dp2014-03, Henley Business School, University of Reading.
- Narula, R. & Ashok, M. & Martinez-Noya, A., 2014. "End-user collaboration for process innovation in services: The role of internal resources," MERIT Working Papers 2014-019, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
- Heitor, Manuel & Horta, Hugo, 2016. "Reforming higher education in Portugal in times of uncertainty: The importance of illities, as non-functional requirements," Technological Forecasting and Social Change, Elsevier, vol. 113(PB), pages 146-156.
- DOGAN-SUDAS Hatice & KARA Ali & CABUK Serap & KAYA Kadir, 2022. "Social Media Customer Relationship Management And Business Performance: Empirical Evidence From An Emerging Market," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 17(2), pages 90-107, August.
- Goeldner, Moritz & Herstatt, Cornelius, 2016. "Are patients and relatives the better innovators? The case of medical smartphone applications," Working Papers 91, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
- Narula, R. & Ashok, M. & Martinez-Noya, A., 2014.
"End-user collaboration for process innovation in services: The role of internal resources,"
MERIT Working Papers
019, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
- Mona Ashok & Rajneesh Narula & Andrea Martinez-Noya, 2014. "End-User Collaboration for Process Innovation in Services: The Role of Internal Resources," John H Dunning Centre for International Business Discussion Papers jhd-dp2014-03, Henley Business School, Reading University.
- Leonhard Dobusch & David Seidl & Felix Werle, 2015. "Opening up the strategy-making process: Comparing open strategy to open innovation," Working Papers 359, University of Zurich, Department of Business Administration (IBW).
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Keywords
User-generated brands; Product diffusion; Brand value; Innovation communities; User innovation;All these keywords.
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