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Content
July 2024, Volume 34, Issue 2
- 437-457 Understanding the relationships between B2C and C2C value co-creation in the universities: the mediating role of brand awareness
by Long Hoang Le & Son Cong Bui & Giang Huong Duong & Yung-Chi Chang - 458-477 Like father like son: the role of similar-education parents in their children’s university choice
by Ahmed Eldegwy & Tamer H. Elsharnouby & Wael Kortam - 478-501 An application of the net promoter score in higher education
by Ali Kara & Alma Mintu-Wimsatt & John E. Spillan - 502-520 A multi-stakeholder perspective of relationship marketing in higher education institutions
by Varsha Jain & Emmanuel Mogaji & Himani Sharma & Anantha S. Babbili - 521-540 The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon
by Samer Elhajjar & Laurent Yacoub - 541-561 China’s higher education branding: Study in China as an emerging national brand
by Min Hong & Ian Hardy - 562-583 Choosing a Higher Education destination: Marketing of where, why and how?
by Ayşe Collins & Hasan Şimşek & Aygil Takır - 584-601 Are university ranking and popularity related? An analysis of 500 universities in Google Trends and the QS ranking in 2012-2020
by Krzysztof Rybiński & Andrzej Wodecki - 602-621 Reversing student attrition intentions using university COVID-19 response: a serial mediation and multi-group analysis
by Oluwatobi A. Ogunmokun & Seldjan Timur & Juliet E. Ikhide - 622-645 University graduates’ segmentation: determinant factors
by Teodoro Luque-Martínez & Luis Doña-Toledo & Nina Faraoni - 646-668 User-generated and brand-generated content as indicators of university brand personality and business strategy
by Hande Karadağ & Petek Tosun & Büşra Ayan - 669-691 Responding to a disruptive health crisis for higher education institutions: service quality and perceived safety effects on student satisfaction
by Margaret L. Sheng & Abu Amar Fauzi - 692-710 Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students
by Purificación Alcaide-Pulido & Belén Gutiérrez-Villar & Mariano Carbonero-Ruz & Helena Alves - 711-735 The journey towards finding your favourite university. A segmentation study based on selection criteria
by Marta Retamosa & Angel Millán & Juan A. García - 736-753 Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands
by Önder Kethüda - 754-776 Princeton as Prada: college choice in the United States as luxury consumption for the extended self
by David S. Ackerman & Emi Moriuchi & Barbara L. Gross - 777-801 Developing and testing a customer value co-creation model of higher education institutions
by Mei Teh Goi & Vigneswari Kalidas & Norzita Yunus - 802-827 An interactive decision-making model of international postgraduate student course choice
by Carolyn McNicholas & Rita Marcella - 828-850 Conceptualisations of market orientation in the higher education literature
by Tomás Dwyer - 851-874 What factors drive the purchase of paid online courses? A systematic literature review
by Lan Ma & Saeed Pahlevan Sharif & Kok Wei Khong - 875-894 Factors affecting the success of marketing in higher education: a relationship marketing perspective
by Surej P. John & Rouxelle De Villiers - 895-919 Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education
by Negin Zarandi & A. Soares & Helena Alves - 920-945 A service-dominant logic of co-creation in higher education: emerging topics and conceptualizations
by Maria de Fátima Cruz & Helena Alves & Ricardo Gouveia Rodrigues - 946-966 Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents
by Anh Mai To & Michael Mindzak & Narongsak Thongpapanl & Justin Mindzak - 967-991 University Social Responsibility and performance: the role of service quality, reputation, student satisfaction and trust
by Khawaja Fawad Latif & Rabail Tariq & Dilnaz Muneeb & Umar Farooq Sahibzada & Shakil Ahmad - 992-1011 Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction
by Stephen Wilkins & Joe Hazzam & John J. Ireland - 1012-1034 Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers
by Viraiyan Teeroovengadum & Christian M. Ringle & Robin Nunkoo & Hamish Coates - 1035-1055 A model for assessing the active presence of institutions on social media: application to universities worldwide
by Paul Capriotti & Andrea Oliveira & Carmen Carretón - 1056-1076 The role of brand authenticity for higher education institutions
by Florent Girardin & Inès Blal & Renaud Lunardo - 1077-1100 Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania
by David Amani - 1101-1123 Social media marketing for student recruitment: an algorithmically sequenced literature review
by Ilker Cingillioglu & Uri Gal & Artem Prokhorov - 1124-1145 Alumni connectedness and its role in intention to contribute to higher education institutions
by Amalia E. Maulana & Paul G. Patterson & Arif Satria & Indry A. Pradipta - 1146-1177 Managing students’ attitude, learning engagement, and stickiness towards e-learning post-COVID-19 in Australian universities: a perceived qualities perspective
by Rongbin Yang & Santoso Wibowo & Sameera Mubarak & Mubarak Rahamathulla - 1178-1197 Exploring international students’ adoption of AI-enabled voice assistants in enrolment decision making: a grounded theory approach
by Sanjay Krishnapratap Pawar & Swati Amit Vispute - 1198-1219 The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis
by Dongjun Rew & Wonsuk Cha & Jin-Woo Kim & Joo Y. Jung - 1220-1249 ‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement
by Amélia Brandão & Áurea Silva Ramos
January 2024, Volume 34, Issue 1
- 1-17 Antecedents and consequences of students’ attitudes towards internationally accredited business schools: a signalling theory perspective
by Muhammad Mohsin Butt & Jeroen Huisman & Dildar Hussain & Muhammad Alam & Muslim Amin - 18-43 Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market
by Khurram Sharif & Mouna Sidi Lemine - 44-71 Measuring COVID-19’s impact on international HE students and intervention satisfaction: implications for marketing theory and practice
by Steven Greenland & Muhammad Saleem & Roopali Misra & Bhanu Bhatia - 72-94 Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action
by Ayman Harb & Aahed Khliefat & Yahya A. Alzghoul & Deborah Fowler & Nael Sarhan & Khalid Eyoun - 95-115 Innovation in educational marketing: a study applied to Brazilian private higher education institutions
by Fernanda Edileuza Riccomini & Claudia Brito Silva Cirani & Samara de Carvalho Pedro & Daniela Menezes Garzaro & Kambou Sie Kevin - 116-135 Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors
by Monica Khanna & Isaac Jacob & Anjali Chopra - 136-155 Higher education institution choice intention model: mediation effect of attitude
by Kevser Tasel-Jurkovic & İpek Altinbasak-Farina - 156-177 Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust
by S. Mostafa Rasoolimanesh & Poh Ling Tan & Mehran Nejati & Azadeh Shafaei - 178-200 Student satisfaction: the role of expectations in mitigating the pain of paying fees
by Jashim Khan & Jane Hemsley-Brown - 201-222 The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
by Mazhar Ali & Huma Amir & Masood Ahmed - 223-245 Loyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach
by Francisco J. García-Rodríguez & Desiderio Gutiérrez-Taño - 246-261 The educational placebo effect: branding higher education benefits student learning
by Sina Esteky & S. H. Kalati - 262-282 A comparative analysis of institutional commitment: are business students different?
by Leslie J. Wardley & John Nadeau & Charles H. Bélanger - 283-300 The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students
by Purificación Alcaide-Pulido & Helen O’Sullivan & Chris Chapleo - 301-320 Determinants of learner-centric brand equity for online universities in Gulf countries
by Syed Aziz Anwar & M. Sadiq Sohail & Ahmed Ankit & Meera Al-Marri - 321-343 Corporate branding of academic institutions: semiotic communication of logos and names
by Ying Qi Wu & Cecilia Yin Mei Cheong - 344-367 Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation
by Syed Asim Shah & Muhammad Haroon Shoukat & Muhammad Shakil Ahmad & Bilal Khan - 368-389 You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
by Fahmida Naheen & Tamer H. Elsharnouby - 390-414 Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement
by Umer Zaman & Murat Aktan & Hasnan Baber & Shahid Nawaz - 415-435 College choice & the consumer: the impact of gender on higher education enrollment
by Jessica Prach & Ane Turner Johnson & Sarah Ferguson
July 2023, Volume 33, Issue 2
- 143-160 The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making
by Evelyn Hendriana & Khairil Wahidin Awang & Raja Nerina Raja Yusof - 161-181 Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes
by Dan Liu & Alun DeWinter & Peter Harrison & Katherine Wimpenny - 182-204 Community orientation: an overlooked pillar of market-oriented higher education institutions
by Shahira El Alfy - 205-222 What affects university image and students’ supportive attitudes: the 4Q Model
by Ismail Erkan & Sevtap Unal & Fulya Acikgoz - 223-244 Antecedents and consequences of brand citizenship behavior in private higher education institutions
by Kamran Khan & Irfan Hameed & Syed Karamatullah Hussainy - 245-263 Commitment of key internal stakeholders during internationalization: challenges of an emerging market culture
by Natalia V. Volkova & Maria S. Plakhotnik - 264-288 Identification and emotional attachment in higher education: antecedents and consequences
by Mehmet Özer & Alper Özer & Akın Koçak
January 2023, Volume 33, Issue 1
- 1-19 The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
by Walesska Schlesinger & Amparo Cervera-Taulet & Walter Wymer - 20-39 Unique challenges of segmentation and differentiation for higher education
by John Story - 40-57 The influence of self-congruence and relationship quality on student educational involvement
by Arnold Japutra & Shasha Wang & Ting (Tina) Li - 58-78 Marketing and communicating sustainability through college athletics: the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
by Young Do Kim & Changhyun Nam & Ashley M. LaPlaca - 79-96 Attracting international student applications to a university website: The role of story-based content and gender in improving stickiness
by Mario Cassar & Albert Caruana - 97-123 Positioning strategies and rankings in the HE: congruence and contradictions
by Önder Kethüda - 124-141 Selling lemons? The relationship between learning and teaching information on university programme web pages and future students’ course satisfaction
by Anesa Hosein & Namrata Rao
July 2022, Volume 32, Issue 2
- 159-178 Digital technology and eWOM in the context of higher education: a study from Portugal and Spain
by Bruno Morgado Ferreira & José Luis Abrantes & Ana Seabra & Isabel Mateos Rubio - 179-196 Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka
by Charitha Harshani Perera & Rajkishore Nayak & Long Thang Van Nguyen - 197-214 Engaging students through social media. Findings for the top five universities in the world
by María del Rocío Bonilla Quijada & Eva Perea Muñoz & August Corrons & Josep-Lluís Olmo-Arriaga - 215-237 Factors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies
by Mohammed T. Nuseir & Ghaleb A. El Refae - 238-258 Effect of university-enterprise alliance orientation on university’s innovation performance and market performance: evidence from Vietnam
by Thi Bich Hanh Tran & Anh Dung Vu - 259-277 The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions
by Mohsin Abdur Rehman & Erisher Woyo & Joy Eghonghon Akahome & Muhammad Danial Sohail - 278-304 An investigation into the influential factors that impact consumer decision-making among prospective online MBA students
by Harriet Jeckells - 305-305 Correction
by The Editors
January 2022, Volume 32, Issue 1
- 1-18 The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates
by Lovemore Chikazhe & Charles Makanyeza & Nicholas Z. Kakava - 19-36 The homogenisation of prospectuses over the period of massification in the UK
by Elizabeth Bronwen Knight - 37-53 Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile
by Oscar Espinoza & Luis Eduardo González & Luis Sandoval & Javier Loyola & Noel McGinn & Dante Castillo - 54-72 Achieving university libraries user loyalty through user satisfaction: the role of service quality
by Kojo Kakra Twum & Matilda Adams & Stephen Budu & Rosina Akuokor Anati Budu - 73-88 Co-creating positive outcomes in higher education: are students ready for co-creation?
by Berna Tarı Kasnakoğlu & Hande Mercan - 89-112 Is university performance embedded in university-industry collaboration, marketization and information disclosure? Evidence from India
by Niti Chatterji & Rudra Rameshwar & Ravi Kiran - 113-137 Mobile social media marketing: a new marketing channel among digital natives in higher education?
by Lai-Wan Wong & Garry Wei-Han Tan & Jun-Jie Hew & Keng-Boon Ooi & Lai-Ying Leong - 138-158 Exploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal
by Joanna Kosmaczewska
July 2021, Volume 31, Issue 2
- 155-174 Differentiated: segmentation for improved learning strategies
by Sarath A. Nonis & Gail I. Hudson & Melodie J. Philhours - 175-196 Understanding Alumni-Alma mater commitment relationships upstream and downstream
by Ilda Maria Pedro & Júlio da Costa Mendes & Luís Nobre Pereira - 197-219 The influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust
by Abdelhamid K. Abdelmaaboud & Ana Isabel Polo Peña & Abeer A. Mahrous - 220-239 Revisiting the ‘university image model’ for higher education institutions’ sustainability
by Shamima Raihan Manzoor & Jessica Sze Yin Ho & Abdullah Al Mahmud - 240-260 Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary
by Ludvík Eger & Dana Egerová & Lukasz Tomczyk & Miroslav Krystoň & Csilla Czeglédi - 261-279 Understanding the importance of eWOM on Higher Education Institutions’ brand equity
by Liliana Carvalho & Amélia Brandão & Luísa Helena Pinto - 280-304 Moderating effect of perceived trust on service quality – student satisfaction relationship: evidence from Indian higher management education institutions
by Sonali Singh & Sumeet Singh Jasial
January 2021, Volume 31, Issue 1
- 1-22 Charitable giving to college athletics: the role of brand communities in choosing how much to give
by Deborah Kelly & Adriana Vamosiu - 23-40 Empirically examining the psychological mechanism of a loved and trusted business school brand
by Sumanjit Dass & Sapna Popli & Abhigyan Sarkar & Juhi Gahlot Sarkar & Muddu Vinay - 41-57 Closing the loop: co-designing with students for greater market orientation
by Mollie Dollinger & Jessica Vanderlelie - 58-90 Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)
by Janire Gordon-Isasi & Lorea Narvaiza & Juan José Gibaja - 91-106 From boots to books: consumer attitudes toward veterans support by higher education institutions
by C. B. Ward & R. V. Srivastava & D. Roy & L. M. Matthews & D. R. Edmondson & T. Graeff - 107-135 Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)
by Kashif Farhat & Sany Sanuri Mohd. Mokhtar & Salniza Bt. Md. Salleh - 136-154 Branding the university: building up meaning through ideological oppositions
by Benoit Cordelier & Consuelo Vasquez & Sergi Viviane
July 2020, Volume 30, Issue 2
- 161-179 Branding China through the internationalization of higher education sector: an international students’ perspective from China
by Salman Yousaf & Xiucheng Fan & Fahad Laber - 180-202 What constitutes student–university brand relationship? Malaysian students’ perspective
by Sharizal Hashim & Norjaya Mohd Yasin & Siti Aisyah Ya’kob - 203-220 ‘Just like studying abroad’: an analysis of the online promotional videos of Thai university international programmes
by Harald Kraus & James Burford - 221-238 Do aspirational role models inspire or backfire? Perceived similarity mediates the effect of role models on minority students’ college choices
by Evelyn C. Allen & Brian Collisson - 239-255 The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education
by Tornike Khoshtaria & Davit Datuashvili & Arian Matin - 256-270 Bridging marketing and higher education: resource integration, co-creation and student learning
by Kjersti Karijord Smørvik & May Kristin Vespestad - 271-296 Buying search, buying students: how elite U.S. institutions employ paid search to practice academic capitalism online
by Z. W. Taylor & Ibrahim Bicak
July 2019, Volume 29, Issue 2
- 153-172 A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education
by Rod Missaghian & Roger Pizarro Milian - 173-190 Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat
by Yimei Zhu - 191-208 How do Australian universities market STEM courses in YouTube videos?
by Amanda Bridget Mwenda & Miriam Sullivan & Ann Grand - 209-229 Does diversity hurt students’ feeling of oneness? A study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on diversifying university campuses
by Qingjiang (Q. J.) Yao & Mary C. Martin & Hsin-Yen Yang & Scott Robson - 230-250 Exploring the role of decision-making factors in international student marketing engagement
by Thuy Nguyen & Qin Sun & Gopala Ganesh - 251-267 Universities engaging social media users: an investigation of quantitative relationships between universities’ Facebook followers/interactions and university attributes
by Brady Lund - 268-283 Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective
by Chonlatis Darawong & Mukdashine Sandmaung - 284-302 Marketing Christian higher education in Canada: a ‘nested’ fields perspective
by Roger Pizarro Milian & Jessica Rizk
January 2019, Volume 29, Issue 1
- 1-18 If we build it, will they come? The effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs
by Matt Ryan Huml & N David Pifer & Caitlin Towle & Cheryl R Rode - 19-44 The university brand and social media: using data analytics to assess brand authenticity
by James Pringle & Samantha Fritz - 45-66 Data mining approach to professional education market segmentation: a case study
by Mehraneh Davari & Payam Noursalehi & Abbas Keramati - 67-83 Social media and the university decision. Do prospective students really care?
by Alison B. Shields & Adam Peruta - 84-101 Do flexible admission systems affect student enrollment? Evidence from UK universities
by Hiba K. Massoud & Rami M. Ayoubi - 102-120 Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty
by Esperanza Garza Salgado & Marcelo Royo Vela - 121-133 Brand equity of academics: demystifying the process
by Azadeh Shafaei & Mehran Nejati & Nina Maadad - 134-152 Hedonic and utilitarian value: the role of shared responsibility in higher education services
by Joanne T. Cao & Jamye Foster & Gallayanee Yaoyuneyong & Nina Krey - 153-153 Corrigendum
by The Editors
July 2018, Volume 28, Issue 2
- 155-174 Undergraduate choice of major and major satisfaction: an expanded role for personality measures
by Andrew Pritchard & Julie Fudge & Elizabeth Crisp Crawford & Jeremy Jackson - 175-191 Marketing your university on social media: a content analysis of Facebook post types and formats
by Adam Peruta & Alison B. Shields - 192-209 Personalizing twitter communication: an evaluation of ‘rotation-curation’ for enhancing social media engagement within higher education
by Jenna Marie Condie & Ivett Ayodele & Sabirah Chowdhury & Shelley Powe & Anna Mary Cooper - 210-231 Co-creation in higher education: towards a conceptual model
by Mollie Dollinger & Jason Lodge & Hamish Coates - 232-246 Media relations and universities: an assessment of digital newsrooms
by Nicole M. Lee & Patrick F. Merle - 247-265 A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice
by Melissa James-MacEachern - 266-281 Student-perceived organizational support and perceived employability in the marketing of higher education
by Irene Trullas & Pep Simo & Oriol R. Fusalba & Angels Fito & Jose M. Sallan - 282-297 High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows
by Udo Rainer Gottlieb & Amanda Beatson
January 2018, Volume 28, Issue 1
- 1-11 Higher education marketing – does inducing anxiety facilitate critical thinking or more consumerism?
by Paul Gibbs - 12-31 Getting out of the rankings game: a better way to evaluate higher education institutions for best fit
by Sonja Martin Poole & Michael A. Levin & Kate Elam - 32-50 International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
by Stephen Wilkins & Muhammad Mohsin Butt & Troy Heffernan - 51-65 Perceived service quality-loyalty path: A PAKSERV based investigation of international students enrolled in business schools in Thailand
by Muhammad Kashif & Pimpa Cheewakrakokbit - 66-89 Using income effects to market undergraduate education abroad participation in higher education
by Margaret Partlo & Frim Ampaw - 90-112 Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions
by Mei-Teh Goi & Vigneswari Kalidas & Norzita Yunus - 113-127 A latent-class discrete-choice model of demand for economics electives: a case study on the challenge to increase enrollment
by Reginald T. Dillingham & William S. Breffle & Matthew C. Kelly - 128-152 Determinants for the commitment relationship maintenance between the alumni and the alma mater
by Ilda Maria Pedro & Luis Nobre Pereira & Hélder Brito Carrasqueira - 153-154 The future of Indian universities: comparative and international perspectives
by Dilip S. Mutum & Bang Nguyen
July 2017, Volume 27, Issue 2
- 1-1 Editorial Board
by The Editors - 159-161 Contemporary thought in higher education marketing
by Chris Chapleo & Helen O’Sullivan - 162-187 Development of a model to analyze HEI image: a case based on a private and a public university
by Purificación Alcaide-Pulido & Helena Alves & Belén Gutiérrez-Villar - 188-212 Hold firm or adapt? An empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity
by Jake D. Hoskins & Benton A. Brown - 213-232 Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality
by Martyn Polkinghorne & Gelareh Roushan & Julia Taylor - 233-250 Location, location, location: does place provide the opportunity for differentiation for universities?
by Emma Winter & Helen Thompson-Whiteside - 251-273 Using stakeholder marketing and social responsibility for new product development in higher education: a business Spanish model
by Lisa Huempfner & Dennis A. Kopf - 274-289 Working up a debt: students as vulnerable consumers
by Julie Robson & Jillian Dawes Farquhar & Christopher Hindle - 290-308 Gratitude and its drivers within higher education
by Fiona Cownie
January 2017, Volume 27, Issue 1
- 1-18 Student satisfaction in higher education: a meta-analytic study
by Fernando de Oliveira Santini & Wagner Junior Ladeira & Claudio Hoffmann Sampaio & Gustavo da Silva Costa - 19-39 Brand personality in higher education: anthropomorphized university marketing communications
by Richard Rutter & Fiona Lettice & John Nadeau - 40-58 Relationship quality in higher education marketing: the role of social media engagement
by Melissa Clark & Monica B. Fine & Cara-Lynn Scheuer - 59-76 How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
by Kristiina Herold & Jenni Sipilä & Anssi Tarkiainen & Sanna Sundqvist - 77-98 Alternative pathways to legitimacy: promotional practices in the Ontario for-profit college sector
by Roger Pizarro Milian & Linda Quirke - 99-111 Embracing online education: exploring options for success
by Leroy Robinson - 112-130 Engaging fans and the community in social media: interaction with institutions of higher education on Facebook
by Felicitas M. Brech & Uwe Messer & Brian A. Vander Schee & Philipp A. Rauschnabel & Bjoern S. Ivens - 131-143 Social media in higher education: understanding how colleges and universities use Facebook
by Adam Peruta & Alison B. Shields - 144-158 MOOCs to university: a consumer goal and marketing perspective
by Jason Howarth & Steven D'Alessandro & Lester Johnson & Lesley White
July 2016, Volume 26, Issue 2
- 1-1 Editorial Board
by The Editors - 129-131 Normalisation of and resistance to consumer behaviour in higher education
by Richard Scullion & Mike Molesworth - 132-142 Students as customers in higher education: reframing the debate
by Melodi Guilbault - 143-167 Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research
by Marcelo Royo-Vela & Ute Hünermund - 168-180 Advertising online by educational institutions and students' reaction: a study of Malaysian Universities
by Muhammad Tahir Jan & Djihane Ammari - 181-198 A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets
by Lili Gai & Chunhao Xu & Lou E. Pelton - 199-213 Production of consumer spaces in the university
by Joseph Cunningham - 214-232 Strike, occupy, transform! Students, subjectivity and struggle
by André Pusey - 233-235 Higher education consumer choice
by Hanif Haghshenas
January 2016, Volume 26, Issue 1
- 1-19 Designing a predictive model of student satisfaction in online learning
by Sanjai K Parahoo & Mohammad Issack Santally & Yousra Rajabalee & Heather Lea Harvey - 20-40 Strategic and bonding effects of enhancing the student feedback process
by Nadine M. Robinson & Kevin G. Celuch - 41-63 ‘Hottest brand, coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector
by Carl Jon Way NG - 64-85 How the source of word-of-mouth influences information processing in the formation of brand attitudes
by Kristiina Herold & Anssi Tarkiainen & Sanna Sundqvist - 86-102 Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations
by Chiu Mei Chee & Muhammad Mohsin Butt & Stephen Wilkins & Fon Sim Ong - 103-128 Individual attitudes and social influences on college students’ intent to participate in study abroad programs
by Liz C. Wang & John (Jack) Gault & Paul Christ & Patricia A. Diggin
July 2015, Volume 25, Issue 2
- 155-170 Do higher education institutes communicate trust well?
by Paul Gibbs & Aftab Dean - 171-203 Effects of country and delivery mode on perceived risk in international higher education
by Norazlyn Kamal Basha & Jillian C. Sweeney & Geoff Soutar - 204-237 Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership
by Narissara Sujchaphong & Bang Nguyen & T.C. Melewar - 238-262 Student co-creation behavior in higher education: the role of satisfaction with the university experience
by Tamer H. Elsharnouby - 263-286 Study abroad information in the new media
by Shasha Teng & Kok Wei Khong & Alain Yee Loong Chong - 287-312 Social media's use in postgraduate students' decision-making journey: an exploratory study
by Mianda Galan & Meredith Lawley & Michael Clements
January 2015, Volume 25, Issue 1
- 1-4 Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?
by David Chalcraft & Toni Hilton & Tim Hughes - 5-28 They do not buy it: exploring the extent to which entering first-year students view themselves as customers
by Daniel B. Saunders - 29-44 Student-customer orientation at a higher education institution: the perspective of undergraduate business students
by Riina Koris & Anders Örtenblad & Katri Kerem & Triinu Ojala - 45-69 Assessing antecedents and consequences of student satisfaction in higher education: evidence from Malaysia
by M.M. Lai & S.H. Lau & N.A. Mohamad Yusof & K.W. Chew - 70-84 International student satisfaction with, and behavioural intentions towards, universities in Victoria
by Siti Falindah Padlee & Vaughan Reimers - 85-103 Degrees of co-creation: an exploratory study of perceptions of international students' role in community engagement experiences
by David Fleischman & Maria Raciti & Meredith Lawley - 104-126 Factors contributing to university image: the postgraduate students' points of view
by Asal Aghaz & Amin Hashemi & Maryam S. Sharifi Atashgah - 127-154 Export market orientation behavior of universities: the British scenario
by Yousra Asaad & T.C. Melewar & Geraldine Cohen
December 2014, Volume 24, Issue 2
- 165-177 Academic sell-out: how an obsession with metrics and rankings is damaging academia
by Thorsten Gruber - 178-195 UK higher education viewed through the marketization and marketing lenses
by Eva Nedbalov� & Luke Greenacre & John Schulz - 196-221 A synthesis model of sustainable market orientation: conceptualization, measurement, and influence on academic accreditation - a case study of Egyptian-accredited faculties
by Sherein H. Abou-Warda - 222-242 Applying brand management to higher education through the use of the Brand Flux Model-super-™ - the case of Arcadia University
by Robert L. Williams & Maktoba Omar - 243-256 Advancement in higher education: the role of marketing in building philanthropic giving
by James H. McAlexander & Harold F. Koenig & Beth DuFault - 257-273 Characterizing Twitter communication - a case study of international engineering academic units
by Stuart Palmer
June 2014, Volume 24, Issue 1
- 1-10 How branding process activities impact brand equity within Higher Education Institutions
by Robert L. Williams & Maktoba Omar - 11-21 Does branding impact student recruitment: a critical evaluation
by Dora E. Bock & Sonja Martin Poole & Mathew Joseph - 22-40 Do professors have customer-based brand equity?
by Ravi K. Jillapalli & Regina Jillapalli - 41-58 Swayed by the logo and name: does university branding work?
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