IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v21y2014i1p9-17.html
   My bibliography  Save this article

Do CSR actions in retailing really matter for young consumers? A study in France and Norway

Author

Listed:
  • Loussaïef, Leïla
  • Cacho-Elizondo, Silvia
  • Pettersen, Inger Beate
  • Tobiassen, Anita E.

Abstract

This research explores how young consumers perceive Corporate Social Responsibility (CSR) actions of French and Norwegian food retailers, and how these actions affect brand image, brand associations (adjectives, verbs, and names) and consumer–retailer relationships. It uses a qualitative methodology with in-depth interviews. This exploratory study shows that French and Norwegian young consumers have problems linking CSR with food retailing, and they question retailers' true commitment to CSR. Young French consumers had stronger brand associations than young Norwegians. Therefore, we argue that, CSR commitment among retailers in both countries is likely to positively affect retailer brand image. Nevertheless, CSR related products could also be associated with higher prices and may exclude low-income consumers.

Suggested Citation

  • Loussaïef, Leïla & Cacho-Elizondo, Silvia & Pettersen, Inger Beate & Tobiassen, Anita E., 2014. "Do CSR actions in retailing really matter for young consumers? A study in France and Norway," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 9-17.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:1:p:9-17
    DOI: 10.1016/j.jretconser.2013.09.005
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698913001070
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2013.09.005?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Carroll, Archie B., 2000. "Ethical Challenges for Business in the New Millennium: Corporate Social Responsibility and Models of Management Morality," Business Ethics Quarterly, Cambridge University Press, vol. 10(1), pages 33-42, January.
    2. Gupta, Shruti & Pirsch, Julie, 2008. "The influence of a retailer's corporate social responsibility program on re-conceptualizing store image," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 516-526.
    3. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    4. Robert L. Engle & Christopher Schlaegel & Nikolay Dimitriadi, 2011. "Institutions And Entrepreneurial Intent: A Cross-Country Study," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 16(02), pages 227-250.
    5. Einarsson, à gúst, 2008. "The retail sector in the Nordic countries: A description of the differences, similarities, and uniqueness in the global market," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 443-451.
    6. Charles C. Snow & James B. Thomas, 1994. "Field Research Methods In Strategic Management: Contributions To Theory Building And Testing," Journal of Management Studies, Wiley Blackwell, vol. 31(4), pages 457-480, July.
    7. André Sobczak & Gervaise Debucquet & Christelle Havard, 2006. "The impact of higher education on students' and young managers' perception of companies and corporate social responsibility: an exploratory analysis," Post-Print hal-00765267, HAL.
    8. Bala Ramasamy & Mathew Yeung, 2009. "Chinese Consumers’ Perception of Corporate Social Responsibility (CSR)," Journal of Business Ethics, Springer, vol. 88(1), pages 119-132, April.
    9. Sandro Castaldo & Francesco Perrini & Nicola Misani & Antonio Tencati, 2009. "The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products," Journal of Business Ethics, Springer, vol. 84(1), pages 1-15, January.
    10. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    11. Rafael Currás-Pérez & Enrique Bigné-Alcañiz & Alejandro Alvarado-Herrera, 2009. "The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company," Journal of Business Ethics, Springer, vol. 89(4), pages 547-564, November.
    12. Alan Pomering & Sara Dolnicar, 2009. "Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?," Journal of Business Ethics, Springer, vol. 85(2), pages 285-301, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Japutra, Arnold & Molinillo, Sebastian, 2019. "Responsible and active brand personality: On the relationships with brand experience and key relationship constructs," Journal of Business Research, Elsevier, vol. 99(C), pages 464-471.
    2. Chih-Chien Wang & Shu-Chen Chang & Pei-Ying Chen, 2021. "The Brand Sustainability Obstacle: Viewpoint Incompatibility and Consumer Boycott," Sustainability, MDPI, vol. 13(9), pages 1-23, May.
    3. Girardin, Florent & Bezençon, Valéry & Lunardo, Renaud, 2021. "Dealing with poor online ratings in the hospitality service industry: The mitigating power of corporate social responsibility activities," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    4. Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri, 2018. "Consumer perceptions and corporate social responsibility: what we know so far," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 161-187, June.
    5. Oriol Iglesias & Stefan Markovic & Jatinder Jit Singh & Vicenta Sierra, 2019. "Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits," Journal of Business Ethics, Springer, vol. 154(2), pages 441-459, January.
    6. Chomvilailuk, Rojanasak & Butcher, Ken, 2016. "Evaluating the effect of corporate social responsibility communication on mobile telephone customers," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 164-170.
    7. Flavio Boccia & Pasquale Sarnacchiaro, 2018. "The Impact of Corporate Social Responsibility on Consumer Preference: A Structural Equation Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 151-163, March.
    8. Swaen, Valérie & Demoulin, Nathalie & Pauwels-Delassus, Véronique, 2021. "Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation," Journal of Business Research, Elsevier, vol. 131(C), pages 709-721.
    9. Min, Jihye & Kim, Jiyoung & Yang, Kiseol, 2023. "CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    10. Anja Plumeyer & Pascal Kottemann & Daniel Böger & Reinhold Decker, 2019. "Measuring brand image: a systematic review, practical guidance, and future research directions," Review of Managerial Science, Springer, vol. 13(2), pages 227-265, April.
    11. Moser, Andrea K., 2016. "Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 389-397.
    12. Makhal, Annesha & Thyne, Maree & Robertson, Kirsten & Mirosa, Miranda, 2020. "“I don't like wonky carrots†- an exploration of children's perceptions of suboptimal fruits and vegetables," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    13. Campbell, Jeffrey M. & Park, Joohyung, 2017. "Extending the resource-based view: Effects of strategic orientation toward community on small business performance," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 302-308.
    14. Radojko LUKIC, 2014. "The Analysis of the Efficiency of Trade Costs Management in Serbia," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 195-209, December.
    15. Naatu, Felicia & Nyarko, Samuel Anokye & Munim, Ziaul Haque & Alon, Ilan, 2022. "Crowd-out effect on consumers attitude towards corporate social responsibility communication," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    16. Seong Ho Lee, 2021. "Effects of Retailers’ Corporate Social Responsibility on Retailer Equity and Consumer Usage Intention," Sustainability, MDPI, vol. 13(6), pages 1-9, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gaëlle Redon & Leïla Loussaief, 2017. "La communication des Grandes Écoles françaises sur la question de la diversité," Post-Print hal-01856603, HAL.
    2. Naïade Anido Freire & Leïla Loussaïef, 2018. "When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 565-582, July.
    3. Lee, Jihyun & Lee, Yuri, 2015. "The interactions of CSR, self-congruity and purchase intention among Chinese consumers," Australasian marketing journal, Elsevier, vol. 23(1), pages 19-26.
    4. Ghi-Feng Yen & Hui-Chun Tsao, 2020. "Reexamining Consumers’ Cognition and Evaluation of Corporate Social Responsibility via a DANP and IPA Method," Sustainability, MDPI, vol. 12(2), pages 1-26, January.
    5. Ching-Wei Ho, 2017. "Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions," IJERPH, MDPI, vol. 14(12), pages 1-14, December.
    6. Maruyama, Masayoshi & Wu, Lihui, 2015. "Overcoming the Liability of Foreignness in International Retailing: A Consumer Perspective," Journal of International Management, Elsevier, vol. 21(3), pages 200-210.
    7. Paul Shum & Sharon Yam, 2011. "Ethics and Law: Guiding the Invisible Hand to Correct Corporate Social Responsibility Externalities," Journal of Business Ethics, Springer, vol. 98(4), pages 549-571, February.
    8. Sonia Kataria & Vinod Kumar Saini & Ajay Kumar Sharma & Renu Yadav & Harpuneet Kohli, 2021. "An integrative approach to the nexus of brand loyalty and corporate social responsibility," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(3), pages 361-385, September.
    9. Mahrinasari MS, 2019. "Determinants of Brand Equity: Communication of Corporate Social Responsibility (CSR) versus CSR itself and Company Credibility," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 13(3), September.
    10. Lombart, Cindy & Louis, Didier, 2014. "A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 630-642.
    11. Luger, Michaela & Hofer, Katharina Maria & Floh, Arne, 2022. "Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets," International Business Review, Elsevier, vol. 31(2).
    12. Francesco Gangi & Mario Mustilli & Nicola Varrone & Lucia Michela Daniele, 2018. "Corporate Social Responsibility and Banks’ Financial Performance," International Business Research, Canadian Center of Science and Education, vol. 11(10), pages 42-58, October.
    13. Maja Mijatov Ladičorbić & Aleksandra S. Dragin & Tamara Jovanović & Milica Solarević & Olja Munitlak Ivanović & Vladimir Stojanović & Kristina Košić & Anđelija Ivkov Džigurski & Slavica Tomić & Mirosl, 2023. "Tourism Stakeholder Perspectives on Corporate Social Responsibility in Serbia: The Perception of Hotel Employees," Sustainability, MDPI, vol. 15(5), pages 1-17, February.
    14. Zainab Al Mubarak & Anji Ben Hamed & Muneer Al Mubarak, 2018. "Impact of corporate social responsibility on bank’s corporate image," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 15(5), pages 710-722, November.
    15. Oyewole Simon Oginni & Adewale Daniel Omojowo, 2016. "Sustainable Development and Corporate Social Responsibility in Sub-Saharan Africa: Evidence from Industries in Cameroon," Economies, MDPI, vol. 4(2), pages 1-15, May.
    16. Seong Ho Lee, 2021. "Effects of Retailers’ Corporate Social Responsibility on Retailer Equity and Consumer Usage Intention," Sustainability, MDPI, vol. 13(6), pages 1-9, March.
    17. Jinhua Li & Yongyi Chen & Qiankai Qing, 2021. "Differentiated consumer responses to corporate social responsibility domains moderated by corporate social responsibility perceptions: A Kano model‐based perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1606-1619, November.
    18. Karikari Timothy Kwakye & Shimin Liu, 2024. "The Effect of Philanthropic Corporate Social Responsibility on Local CSR Awareness: Examining the Role of Corporate Transparency in Ghana," International Journal of Science and Business, IJSAB International, vol. 33(1), pages 105-122.
    19. Mobin Fatma & Zillur Rahman, 2016. "Consumer responses to CSR in Indian banking sector," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 203-222, October.
    20. Valentina Lagasio & Nicola Cucari & Carl Åberg, 2021. "How corporate social responsibility initiatives affect the choice of a bank: Empirical evidence of Italian context," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1348-1359, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:21:y:2014:i:1:p:9-17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.