Employer brand identification: investigating the concept of employer brand identification in the military context
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DOI: 10.1007/s11573-021-01038-9
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More about this item
Keywords
Employer brand; Organizational prestige; Brand citizenship behavior; Employer brand identification; Employer brand personality; Employee turnover intention;All these keywords.
JEL classification:
- M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
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