Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study
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Abstract
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DOI: 10.18775/ijmsba.1849-5664-5419.2014.15.1006
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References listed on IDEAS
- Mohammed Sadique Khan & Siba Sankar Mahapatra & Sreekumar, 2009. "Service quality evaluation in internet banking: an empirical study in India," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 2(1), pages 30-46.
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- Ihsan Ullah & Muhammad Khan & Dilshodjon Alidjonovich Rakhmonov & Kalonov Mukhiddin Bakhritdinovich & Julija Jacquemod & Junghan Bae, 2023. "Factors Affecting Digital Marketing Adoption in Pakistani Small and Medium Enterprises," Logistics, MDPI, vol. 7(3), pages 1-22, July.
- Rekha & Aparna Mishra & Ajay Kr. Chauhan, 2017. "Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude," Paradigm, , vol. 21(2), pages 175-191, December.
- Jianli Gao & Abu Bakkar Siddik & Sayyed Khawar Abbas & Muhammad Hamayun & Mohammad Masukujjaman & Syed Shah Alam, 2023. "Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
- Melović, Boban & Jocović, Mijat & Dabić, Marina & Vulić, Tamara Backović & Dudic, Branislav, 2020. "The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro," Technology in Society, Elsevier, vol. 63(C).
- Greg Grovey, Diana Garza & Greg Grovey, Diana Garza, 2023. "How Different Digital Marketing Techniques Drive and Empower Sneakerhead Purchasing Behaviors: A Theoretical Literature Review," RAIS Conference Proceedings 2022-2024 0258, Research Association for Interdisciplinary Studies.
- Anastasia Velentza & Theodore Metaxas, 2023. "The Role of Digital Marketing in Tourism Businesses: An Empirical Investigation in Greece," Businesses, MDPI, vol. 3(2), pages 1-21, April.
- Sanjay P. Pande, 2020. "Study on Smart Marketing Strategies Using Effective Social Media," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(5), pages 110-116, May.
- Luan Hasneziri, 2021. "The Adversarial Proceedings Principle in the Civil Process," European Journal of Marketing and Economics Articles, Revistia Research and Publishing, vol. 4, ejme_v4_i.
- D Poorani & J Vidhiya & Santhosini, 2021. "A Study on Opportunities and Challenges of Digital Marketing," Shanlax International Journal of Management, Shanlax Journals, vol. 8(3), pages 46-53, January.
- Caroliny Makacha & Munodawafa Njovo, 2021. "Digital marketing adoption by National Tourism Organisations (NTOs): A Zimbabwean perspective," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(12), pages 989-996, December.
- Margarita IÅ¡oraitÄ—, 2017. "Internet Marketing Theoretical Aspects," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-25, January.
- Ismat Ara Eti & Md. Murshedul Bari, 2020. "Digital Marketing Makes Consumer Closer: An Internet Giant Creating Challenges at Present: A Study on Consumer Perspective During COVID-19," International Journal of Science and Business, IJSAB International, vol. 4(10), pages 64-76.
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More about this item
Keywords
Digital Marketing; Promotion; Effectiveness; Customer Reach;All these keywords.
JEL classification:
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
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