Tell me which perfume you wear, I'll tell you how old you are: Modeling the Impact of Consumer age on Product choice
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More about this item
Keywords
Consumer choice; elderly; older consumer; age; perfume; nostalgia; innovativeness; attachment; conditional logit;All these keywords.
JEL classification:
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
NEP fields
This paper has been announced in the following NEP Reports:- NEP-DCM-2006-09-16 (Discrete Choice Models)
- NEP-MKT-2006-09-16 (Marketing)
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