IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025i1p2576-2593.html
   My bibliography  Save this article

Analysis of Brand Love on English Football Teams

Author

Listed:
  • Rahida Abd Rahman

    (Labuan Faculty of International Finance, University Malaysia Sabah, Labuan International Campus, Labuan Federal Territory, Malaysia.)

  • Azleen Ilias

    (UNITEN Business School, University Tenaga Nasional, Bandar Muadzam Shah, Pahang, Malaysia.)

Abstract

This study aims to see the emergence of brand love for English Premier League (EPL) football teams. It was conducted on EPL football fans in Malaysia. The data was collected using an online questionnaire sent via social media to reach 150 respondents. Brand love is a construct composed of six dimensions: emotional attachment, high quality, brand connection, intrinsic rewards, thinking, and passion. The results indicated that the consequences of brand love for football teams are loyalty, word-of-mouth, and willingness to invest time.

Suggested Citation

  • Rahida Abd Rahman & Azleen Ilias, 2025. "Analysis of Brand Love on English Football Teams," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 2576-2593, January.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:1:p:2576-2593
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-1/2576-2593.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/analysis-of-brand-love-on-english-football-teams/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:i:1:p:2576-2593. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.