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Brand personality: How to make the metaphor fit?

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  • Caprara, Gian Vittorio
  • Barbaranelli, Claudio
  • Guido, Gianluigi

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  • Caprara, Gian Vittorio & Barbaranelli, Claudio & Guido, Gianluigi, 2001. "Brand personality: How to make the metaphor fit?," Journal of Economic Psychology, Elsevier, vol. 22(3), pages 377-395, June.
    • Handle: RePEc:eee:joepsy:v:22:y:2001:i:3:p:377-395
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    References listed on IDEAS

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    1. Heckler, Susan E & Childers, Terry L, 1992. "The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(4), pages 475-492, March.
    2. Poiesz, Theo B. C., 1989. "The image concept: Its place in consumer psychology," Journal of Economic Psychology, Elsevier, vol. 10(4), pages 457-472.
    3. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    4. Robert Tannenbaum & Fred Massarik, 1957. "Leadership: A Frame of Reference," Management Science, INFORMS, vol. 4(1), pages 1-19, October.
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