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Informing marketing theory through consumer culture theoretics

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  • Eric Arnould

    (Aalto University School of Business)

  • David Crockett

    (University of South Carolina)

  • Giana Eckhardt

    (University of London)

Abstract

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  • Eric Arnould & David Crockett & Giana Eckhardt, 2021. "Informing marketing theory through consumer culture theoretics," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 1-8, June.
    • Handle: RePEc:spr:amsrev:v:11:y:2021:i:1:d:10.1007_s13162-021-00198-9
    DOI: 10.1007/s13162-021-00198-9
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