The influence of brand experiences on consumer-based brand equity
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DOI: 10.1057/s41262-020-00215-5
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Cited by:
- Emmanuel Silva Quaye & Cleopatra Taoana & Russell Abratt & Peter Anabila, 2022. "Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 363-382, July.
- Chi Zhang & Douglas W. Vorhies & Wenkai Zhou, 2023. "An integrated model of retail brand equity: the role of consumer shopping experience and shopping value," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 398-413, September.
- Andrew Davey & Billy Sung & Luke Butcher, 2024. "Revisiting experiential marketing: a Delphi study," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 16-37, January.
- Alves, Helena Margarida & Sousa, Bruno & Carvalho, Aida & Santos, Vasco & Lopes Dias, Álvaro & Valeri, Marco, 2022. "Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(2), pages 16-24.
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Keywords
Experiential marketing; Branding; Brand equity; Consumer experience;All these keywords.
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