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Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands

Author

Listed:
  • Jamel Khenfer

    (Zayed University)

  • Steven Shepherd

    (OSU - Oklahoma State University [Stillwater])

  • Olivier Trendel

    (EESC-GEM Grenoble Ecole de Management)

Abstract

No abstract is available for this item.

Suggested Citation

  • Jamel Khenfer & Steven Shepherd & Olivier Trendel, 2020. "Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands," Grenoble Ecole de Management (Post-Print) hal-03189338, HAL.
    • Handle: RePEc:hal:gemptp:hal-03189338
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-03189338
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    References listed on IDEAS

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    1. Daniel Fernandes & John G. Lynch & Richard G. Netemeyer, 2014. "Financial Literacy, Financial Education, and Downstream Financial Behaviors," Management Science, INFORMS, vol. 60(8), pages 1861-1883, August.
    2. Sara Kim & Ann L. McGill, 2011. "Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(1), pages 94-107.
    3. Newton, Fiona J. & Newton, Joshua D. & Wong, Jimmy, 2017. "This is your stomach speaking: Anthropomorphized health messages reduce portion size preferences among the powerless," Journal of Business Research, Elsevier, vol. 75(C), pages 229-239.
    4. Pankaj Aggarwal & Ann L. Mcgill, 2012. "When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(2), pages 307-323.
    5. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    6. Marticotte, François & Arcand, Manon, 2017. "Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand," Journal of Business Research, Elsevier, vol. 77(C), pages 175-183.
    7. Frank May & Ashwani Monga, 2014. "When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(5), pages 924-942.
    8. Jamel Khenfer & Kristin Laurin & Eric Tafani & Elyette Roux & Aaron Kay, 2017. "Interventionist external agents make specific advice less demotivating," Post-Print hal-01794436, HAL.
    9. Hyeongmin Christian Kim & Thomas Kramer, 2015. "Do Materialists Prefer the "Brand-as-Servant"? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(2), pages 284-299.
    10. Ahreum Maeng & Pankaj Aggarwal & Vicki MorwitzEditor & Zeynep Gürhan-CanlıAssociate Editor, 2018. "Facing Dominance: Anthropomorphism and the Effect of Product Face Ratio on Consumer Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1104-1122.
    11. Tom Meyvis & Stijn M J Van Osselaer & Dahl DarrenEditor & Eileen FischerEditor & Gita JoharEditor & Vicki MorwitzEditor, 2018. "Increasing the Power of Your Study by Increasing the Effect Size," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1157-1173.
    12. Derek D. Rucker & Adam D. Galinsky & David Dubois, 2012. "Power and consumer behavior: How power shapes who and what consumers value," Post-Print hal-00724231, HAL.
    13. Schaerer, Michael & du Plessis, Christilene & Yap, Andy J. & Thau, Stefan, 2018. "Low power individuals in social power research: A quantitative review, theoretical framework, and empirical test," Organizational Behavior and Human Decision Processes, Elsevier, vol. 149(C), pages 73-96.
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    Cited by:

    1. Weiss-Cohen, Leonardo & Newall, Philip Warren Stirling & Ranyard, Rob & Ayton, Peter & Clacher, Iain, 2023. "Revalidating Fernandes et al.’s 2014 financial literacy scale in response to ongoing legislative and behavioral changes," OSF Preprints 493x7, Center for Open Science.
    2. Shaikh, Aijaz A. & Glavee-Geo, Richard & Karjaluoto, Heikki & Hinson, Robert Ebo, 2023. "Mobile money as a driver of digital financial inclusion," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
    3. Jamel Khenfer, 2023. "Promising Happiness in Advertising in Light of International Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors," Post-Print hal-03950332, HAL.
    4. Jamel Khenfer, 2022. "How Materialism Shapes the Effectiveness of Financial Literacy Messages: A Cross‐Cultural Perspective," Post-Print hal-03528697, HAL.
    5. Raggiotto, Francesco & Compagno, Cristiana & Scarpi, Daniele, 2023. "Care management to improve retail customers' and employees’ satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    6. Sharma, Monika & Rahman, Zillur, 2022. "Anthropomorphic brand management: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 149(C), pages 463-475.
    7. Yuksel, Mujde & Smith, Andrew N. & Milne, George R., 2021. "Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience," Journal of Business Research, Elsevier, vol. 134(C), pages 143-155.

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    More about this item

    Keywords

    brand preference; power; customer empowerment; perceived competence; self-efficacy;
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