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Making connections: Partner quality, identity, and community

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  • Spiggle, Susan

Abstract

The study of equine companion ship and horse ownership provides an opportunity to explore the constructs of partner quality, identity projects, and consumer community.

Suggested Citation

  • Spiggle, Susan, 2008. "Making connections: Partner quality, identity, and community," Journal of Business Research, Elsevier, vol. 61(5), pages 455-456, May.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:5:p:455-456
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    References listed on IDEAS

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