The role of the chatbot on customer purchase intention: towards digital relational sales
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DOI: 10.1007/s43039-021-00029-6
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- Danuta Szwajca & Alina Rydzewska, 2025. "Effects and Determinants of Implementing Digital Customer Service Tools in Polish SMEs," Sustainability, MDPI, vol. 17(3), pages 1-27, January.
- Francesca Serravalle & Milena Viassone & Giacomo Chiappa, 2022. "Sensory disclosure in an augmented environment: memory of touch and willingness to buy," Italian Journal of Marketing, Springer, vol. 2022(4), pages 401-417, December.
- Zogaj, Adnan & Mähner, Philipp M. & Yang, Linyu & Tscheulin, Dieter K., 2023. "It’s a Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior," Journal of Business Research, Elsevier, vol. 155(PA).
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Keywords
Chatbot; Conversational commerce; Customer purchase intention; Value perception; Brand familiarity;All these keywords.
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