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Business to Consumer (B2C) Relationships: Should Local Businesses have to be Honest with their Customers all the time?

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  • Lee, Christopher M.

Abstract

The execution and construction of the Research article is to be engaged an in-depth business description, and to gather evidential data statement analysis on how local businesses somehow be engaging with their customers in an honest corporate mindset, and to establish B2C marketing relationships in the local market. As per many business leaders of different organizations said that, to be globally competitive and to attract loyal consumers, one should first patronize the local products including the company branding, and second, a continuous B2C honest engagements within them. Categorically speaking, there are several perceptions, challenges, and apprehensions for most consumers’ point of views in relation to their business proprietary engagements and other third party related business communications. This is when business owners started to imposed several commanding entity regulations that ensure their local branding will not suffer, and it will still be patronize by their valuable consumers at present.

Suggested Citation

  • Lee, Christopher M., 2021. "Business to Consumer (B2C) Relationships: Should Local Businesses have to be Honest with their Customers all the time?," OSF Preprints wdbq4, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:wdbq4
    DOI: 10.31219/osf.io/wdbq4
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    References listed on IDEAS

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    1. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    2. Huber, Frank & Vollhardt, Kai & Matthes, Isabel & Vogel, Johannes, 2010. "Brand misconduct: Consequences on consumer-brand relationships," Journal of Business Research, Elsevier, vol. 63(11), pages 1113-1120, November.
    3. Trump, Rebecca K., 2014. "Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain," Journal of Business Research, Elsevier, vol. 67(9), pages 1824-1830.
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