How to successfully introduce logo redesigns
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DOI: 10.1057/s41262-018-0141-1
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Cited by:
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- Ari-Matti Erjansola & Jukka Lipponen & Kimmo Vehkalahti & Hanna-Mari Aula & Anna-Maija Pirttilä-Backman, 2021. "From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 241-253, May.
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Keywords
Brand communication; Logo redesign; Empathy; Brand attachment; Brand–customer relationship; Brand management;All these keywords.
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