Quelles Conceptions 1 De La Confiance Au Cours De La Relation Bancaire (Client/Banque) ? : Une Approche Par Les Etudes De Cas Retrospectives
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Keywords
Services marketing; Relationship Customer; Interpersonal trust; Institutional trust; Qualitative and Longitudinal Study.; Marketing des Services; Relation client; Etudes de cas Rétrospectives.; Confiance Interpersonnelle; confiance Institutionnelle;All these keywords.
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