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Developing and validating measures of facets of customer-based brand equity

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  • Netemeyer, Richard G.
  • Krishnan, Balaji
  • Pullig, Chris
  • Wang, Guangping
  • Yagci, Mehmet
  • Dean, Dwane
  • Ricks, Joe
  • Wirth, Ferdinand

Abstract

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Suggested Citation

  • Netemeyer, Richard G. & Krishnan, Balaji & Pullig, Chris & Wang, Guangping & Yagci, Mehmet & Dean, Dwane & Ricks, Joe & Wirth, Ferdinand, 2004. "Developing and validating measures of facets of customer-based brand equity," Journal of Business Research, Elsevier, vol. 57(2), pages 209-224, February.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:2:p:209-224
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    References listed on IDEAS

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    1. Dhar, Ravi & Sherman, Steven J, 1996. "The Effect of Common and Unique Features in Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(3), pages 193-203, December.
    2. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    3. Carol J. Simon & Mary W. Sullivan, 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach," Marketing Science, INFORMS, vol. 12(1), pages 28-52.
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