Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam
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DOI: 10.1016/j.jbusres.2017.10.002
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Cited by:
- M. Chairul Basrun Umanailo, 2019. "Discourse on the Consumerist Community Consumption," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(4), pages 846-851, 04-2019.
- Nguyen, Arthur & Özçaglar-Toulouse, Nil, 2021. "Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam," Journal of Business Research, Elsevier, vol. 122(C), pages 131-144.
- Minh T. H. Le, 2023. "Does brand love lead to brand addiction?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 57-68, March.
- repec:arp:tjssrr:2019:p:1181-1186 is not listed on IDEAS
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Keywords
Young consumer; Vietnam; Self-identity; Everyday consumption practices; Qualitative approach;All these keywords.
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