Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat
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DOI: 10.1016/j.jretconser.2017.11.010
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Cited by:
- Dawood Yahyavi & Ata Allah Taleizadeh & Park Thaichon, 2024. "National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy," Operational Research, Springer, vol. 24(4), pages 1-36, December.
- Tran, Trang P. & Guzmán, Francisco & Paswan, Audhesh K. & Blankson, Charles, 2020. "National versus private brand: A regulatory focus perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
- Valentina Mazzoli & Diletta Acuti & Raffaele Donvito & Eunju Ko, 2019. "Dressing your soul: The role of brand engagement in self-concept," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(1), pages 75-102.
- Razmus, Wiktor & Grabner-Kräuter, Sonja & Adamczyk, Grzegorz, 2024. "Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Maksymilian Czeczotko & Hanna Górska-Warsewicz & Robert Zaremba, 2022. "Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review," IJERPH, MDPI, vol. 19(3), pages 1-36, February.
- Hoskins, Jake D., 2020. "The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
- Yu, Luqing & Gao, Zhifeng, 2020. "Better image for better price: how store image affects consumer’s willingness to pay for national brand in different stores," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304625, Agricultural and Applied Economics Association.
- Hollebeek, Linda D. & Macky, Keith, 2019. "Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 27-41.
- Huang, Zongsheng & Feng, Ting, 2020. "Money-back guarantee and pricing decision with retailer's store brand," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
- Huang, Lingchen & Huang, Zongsheng & Liu, Bin, 2022. "Interacting with strategic waiting for store brand: Online selling format selection," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
- Sbonelo Ndlovu, 2019. "Prevailing Perceptions and the Growth of Private Label Brands in Africa and Europe: An Overview," Journal of Economics and Behavioral Studies, AMH International, vol. 11(5), pages 76-83.
- Xi Yang & Maozeng Xu & Wanleng Zhang, 2020. "Can Design for the Environment be Worthwhile? Green Design for Manufacturers Brands When Confronted with Competition from Store Brands," Sustainability, MDPI, vol. 12(3), pages 1-18, February.
- Hwang, Syjung & Lee, Minyoung & Park, Eunil & del Pobil, Angel P., 2021. "Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
- Liu, Richie L. & Minton, Elizabeth A., 2018. "Faith-filled brands: The interplay of religious branding and brand engagement in the self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 305-314.
- Olga Nechaeva & Valentina Mazzoli & Raffaele Donvito, 2023. "Brand engagement into self-concept and culture: a literature review for a future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 414-431, September.
- Domenico Morrone & Rosamartina Schena, 2018. "The Influence of “Euro-Leaf” Logo on Consumers’ Choices: The Italian Case of Branded and Private Label Food Products," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(3), pages 134-134, February.
- Fazli-Salehi, Reza & Torres, Ivonne M. & Madadi, Rozbeh & Zúñiga, Miguel Ángel, 2021. "Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection," Journal of Business Research, Elsevier, vol. 137(C), pages 46-57.
- Ilaria Baghi & Veronica Gabrielli, 2021. "The role of betrayal in the response to value and performance brand crisis," Marketing Letters, Springer, vol. 32(2), pages 203-217, June.
- Martinelli, Elisa & De Canio, Francesca, 2021. "Purchasing veg private labels? A comparison between occasional and regular buyers," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
- Alić Adi & Činjarević Merima & Agić Emir, 2020. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands," Management & Marketing, Sciendo, vol. 15(1), pages 1-16, March.
- Konuk, Faruk Anıl, 2018. "The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 304-310.
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Keywords
Brand engagement; Branding; National brands; Private brands; Self-esteem;All these keywords.
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