IDEAS home Printed from https://ideas.repec.org/h/elg/eechap/13980_6.html
   My bibliography  Save this book chapter

Sports Equipment: Mixing Performance with Brands – the Role of the Consumers

In: Brands and Branding Geographies

Author

Listed:
  • Atle Hauge

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Atle Hauge, 2011. "Sports Equipment: Mixing Performance with Brands – the Role of the Consumers," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 6, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:13980_6
    as

    Download full text from publisher

    File URL: https://www.elgaronline.com/view/9781849801591.00015.xml
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Luthje, Christian & Herstatt, Cornelius & von Hippel, Eric, 2005. "User-innovators and "local" information: The case of mountain biking," Research Policy, Elsevier, vol. 34(6), pages 951-965, August.
    2. Maskell, Peter & Malmberg, Anders, 1999. "Localised Learning and Industrial Competitiveness," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 23(2), pages 167-185, March.
    3. Franke, Nikolaus & Shah, Sonali, 2003. "How communities support innovative activities: an exploration of assistance and sharing among end-users," Research Policy, Elsevier, vol. 32(1), pages 157-178, January.
    4. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    5. Eleonora Di Maria & Vladi Finotto, 2008. "Communities of Consumption and Made in Italy," Industry and Innovation, Taylor & Francis Journals, vol. 15(2), pages 179-197.
    6. Martin Schreier & Stefan Oberhauser & Reinhard Prügl, 2007. "Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities," Marketing Letters, Springer, vol. 18(1), pages 15-30, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Benaim, Mickael, 2018. "From symbolic values to symbolic innovation: Internet-memes and innovation," Research Policy, Elsevier, vol. 47(5), pages 901-910.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xuefeng Zhang, 2019. "User selection for collaboration in product development based on QFD and DEA approach," Journal of Intelligent Manufacturing, Springer, vol. 30(5), pages 2231-2243, June.
    2. Maria Roszkowska-Menkes, 2017. "User Innovation: State of the Art and Perspectives for Future Research," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 13(2), pages 127-154.
    3. Füller, Johann & Schroll, Roland & von Hippel, Eric, 2013. "User generated brands and their contribution to the diffusion of user innovations," Research Policy, Elsevier, vol. 42(6), pages 1197-1209.
    4. Brem, Alexander & Bilgram, Volker & Marchuk, Anna, 2019. "How crowdfunding platforms change the nature of user innovation – from problem solving to entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 348-360.
    5. de Jong, Jeroen P.J. & Ben-Menahem, Shiko M. & Franke, Nikolaus & Füller, Johann & von Krogh, Georg, 2021. "Treading new ground in household sector innovation research: Scope, emergence, business implications, and diffusion," Research Policy, Elsevier, vol. 50(8).
    6. Sladjana Nørskov & Yun Mi Antorini & Morten Berg Jensen, 2019. "Innovative Brand Community Members and Their Willingness to Share Ideas with Companies," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Understanding and Motivating Crowds, chapter 6, pages 145-169, World Scientific Publishing Co. Pte. Ltd..
    7. Letty, Brigid & Shezi, Zanele & Mudhara, Maxwell, 2012. "An exploration of agricultural grassroots innovation in South Africa and implications for innovation indicator development," MERIT Working Papers 2012-023, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    8. Schweisfurth, Tim G. & Raasch, Christina, 2015. "Embedded lead users—The benefits of employing users for corporate innovation," Research Policy, Elsevier, vol. 44(1), pages 168-180.
    9. Tietze, Frank & Pieper, Thorsten & Herstatt, Cornelius, 2013. "To own or not to own: How ownership affects user innovation - An empirical study in the German rowing community," Working Papers 73, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    10. Müller, Felix Claus & Ibert, Oliver, 2014. "(Re-)Sources of Innovation: Understanding and Comparing Innovation Dynamics through the Lens of Communities of Practice," IRS Working Papers 52, Leibniz Institute for Research on Society and Space (IRS).
    11. Alexander Brem & Volker Bilgram & Adele Gutstein, 2021. "Involving Lead Users in Innovation: A Structured Summary of Research on the Lead User Method," World Scientific Book Chapters, in: Alexander Brem (ed.), Emerging Issues and Trends in INNOVATION AND TECHNOLOGY MANAGEMENT, chapter 2, pages 21-48, World Scientific Publishing Co. Pte. Ltd..
    12. Fiedler, Jakob & Schorn, André & Herstatt, Cornelius, 2023. "The influence of risk classification and community affiliation on the acceptance of user-innovated medical devices," Working Papers 115, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    13. Zaggl, Michael A., 2017. "Manipulation of explicit reputation in innovation and knowledge exchange communities: The example of referencing in science," Research Policy, Elsevier, vol. 46(5), pages 970-983.
    14. Markus Ernst & Alexander Brem, 2017. "Social Media for Identifying Lead Users? Insights into Lead Users’ Social Media Habits," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 1-21, August.
    15. Sara Hanson & Hong Yuan, 2018. "Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 768-787, July.
    16. Lettl, Christopher & Rost, Katja & von Wartburg, Iwan, 2009. "Why are some independent inventors 'heroes' and others 'hobbyists'? The moderating role of technological diversity and specialization," Research Policy, Elsevier, vol. 38(2), pages 243-254, March.
    17. Alexandre Trigo, 2016. "Innovation in the Era of Experience: The Changing Role of Users in Healthcare Innovation," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(2), pages 29-51.
    18. Stock, Ruth Maria & von Hippel, Eric & Gillert, Nils Lennart, 2016. "Impacts of personality traits on consumer innovation success," Research Policy, Elsevier, vol. 45(4), pages 757-769.
    19. Schweisfurth, Tim G. & Dharmawan, Magha P., 2019. "Does lead userness foster idea implementation and diffusion? A study of internal shopfloor users," Research Policy, Elsevier, vol. 48(1), pages 289-297.
    20. Fursov, Konstantin & Thurner, Thomas & Nefedova, Alena, 2017. "What user-innovators do that others don't: A study of daily practices," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 153-160.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:13980_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.