Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
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DOI: 10.1057/s41262-021-00236-8
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Cited by:
- Patrick Klein & Bastian Popp, 2022. "Last-Mile Delivery Methods in E-Commerce: Does Perceived Sustainability Matter for Consumer Acceptance and Usage?," Sustainability, MDPI, vol. 14(24), pages 1-27, December.
- Chenyu Gu & Shiyu Liu & Subai Chen, 2022. "Does Viewing Green Advertising Promote Sustainable Environmental Behavior? An Experimental Study of the Licensing Effect of Green Advertising," Sustainability, MDPI, vol. 14(22), pages 1-14, November.
- Evangelia Ktisti & Leonidas Hatzithomas & Christina Boutsouki, 2022. "Green Advertising on Social Media: A Systematic Literature Review," Sustainability, MDPI, vol. 14(21), pages 1-25, November.
- Sun, Jianmin & Sarfraz, Muddassar & Ivascu, Larisa & Han, Heesup & Ozturk, Ilknur, 2024. "Live streaming and livelihoods: Decoding the creator Economy's influence on consumer attitude and digital behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
- Zhang, Zhian & Tang, Jiayi & Ye, Ziyu, 2023. "New evidence of the relationship between media, culture industry, and mineral efficiency in high and low income asian economies," Resources Policy, Elsevier, vol. 87(PB).
- Agarwal, Neha Dhruv & Kumar, V.V. Ravi & Gunasekaran, Angappa, 2024. "Leveraging social media to examine sustainability communication of home appliance brands," Technology in Society, Elsevier, vol. 77(C).
- Katherine Brookfield & Charlotte Dimond & Susannah G. Williams, 2022. "Sustainability Messages in Residential Property Advertising," Sustainability, MDPI, vol. 15(1), pages 1-14, December.
- Minjae Sun & Joonseok Kim, 2023. "Sustainability and Brand Equity: The Moderating Role of Brand Color and Brand Gender," Sustainability, MDPI, vol. 15(11), pages 1-19, May.
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Keywords
Brand personality; Sustainability advertising; Social sustainability advertising; Environmental advertising; Brand attitude; Credibility;All these keywords.
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