IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v3y2016i1p1266786.html
   My bibliography  Save this article

Social media and consumer awareness toward manufactured food

Author

Listed:
  • Jamal Ahmed Hama Kareem
  • Wirya Najm Rashid
  • Daroon Faridun Abdulla
  • Othman Kareem Mahmood

Abstract

Consumer awareness of the many important issues in daily life is one of the most important priorities, and this awareness liberates society from many of these problems, thereby making that society sophisticated and civilized. However, many societies, especially in developing countries, are experiencing problems in sensitizing consumers about many of the necessary everyday products, especially the manufactured food products that have become one of the basic ingredients of the meals on the table every day. Given the importance of the foregoing, the current study tried to investigate the important social issue, which is represented in the role that can be played by social media in consumer awareness toward manufactured food products in terms of health risks that can result due to the consumption of these products due to non-awareness of the dangers. To achieve this end, the quantitative method for data collection in the framework of the case study was chosen. This has been through the use of a questionnaire survey that has already been tested. The sample of the study was 351 respondents selected based on stratified sampling technique. The criteria for choosing the respondents to be part of the study were based on the full time employee of the organization. The results of the study revealed that the modern social media have a greater role than traditional social media in the consumer awareness toward manufactured food products. The study concludes with future directions for researchers interested in the area.

Suggested Citation

  • Jamal Ahmed Hama Kareem & Wirya Najm Rashid & Daroon Faridun Abdulla & Othman Kareem Mahmood, 2016. "Social media and consumer awareness toward manufactured food," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1266786-126, December.
    • Handle: RePEc:taf:oabmxx:v:3:y:2016:i:1:p:1266786
    DOI: 10.1080/23311975.2016.1266786
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2016.1266786
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/23311975.2016.1266786?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Alessandro Scuderi & Luisa Sturiale, 2014. "Analysis of social network applications for organic agrifood products," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 10(2), pages 176-189.
    2. Monika Nalewajek & Radoslaw Macik, 2013. "The Role of Social Media in Building Awareness of Responsible Consumption," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013,, ToKnowPress.
    3. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    4. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Salem, Mohammed Z. & Ertz, Myriam & Sarigӧllü, Emine, 2021. "Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine," Renewable and Sustainable Energy Reviews, Elsevier, vol. 143(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tajvidi, Mina & Richard, Marie-Odile & Wang, YiChuan & Hajli, Nick, 2020. "Brand co-creation through social commerce information sharing: The role of social media," Journal of Business Research, Elsevier, vol. 121(C), pages 476-486.
    2. Koivisto, Elina & Mattila, Pekka, 2020. "Extending the luxury experience to social media – User-Generated Content co-creation in a branded event," Journal of Business Research, Elsevier, vol. 117(C), pages 570-578.
    3. Hayes, Jameson L. & King, Karen Whitehill & Ramirez, Artemio, 2016. "Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 31-45.
    4. Vikas Arya & Hemraj Verma & Deepa Sethi & Rajat Agarwal, 2019. "Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment," IIM Kozhikode Society & Management Review, , vol. 8(2), pages 87-103, July.
    5. Shampy Kamboj & Zillur Rahman, 2016. "The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 679-700, November.
    6. Hudson, Simon & Roth, Martin S. & Madden, Thomas J. & Hudson, Rupert, 2015. "The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees," Tourism Management, Elsevier, vol. 47(C), pages 68-76.
    7. Bianca-Florentina CHEREGI, 2018. "Consumer Life and User Generated Content in the Age of Social Media," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 6(2), pages 285-305, June.
    8. Patria Laksamana, 2020. "I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 22-28.
    9. Hayes, Jameson L. & Brinson, Nancy H. & Bott, Gregory J. & Moeller, Claire M., 2021. "The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 16-30.
    10. Kamboj, Shampy & Sarmah, Bijoylaxmi & Gupta, Shivam & Dwivedi, Yogesh, 2018. "Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response," International Journal of Information Management, Elsevier, vol. 39(C), pages 169-185.
    11. Nadeem, Waqar & Tan, Teck Ming & Tajvidi, Mina & Hajli, Nick, 2021. "How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    12. Matteo Corciolani & Giacomo Gistri & Stefano Pace, 2016. "Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 43-64.
    13. Bruhn, Manfred & Schäfer, Daniela B. & Schoenmüller, Verena, 2012. "Markenkommunikation auf Social Media-Plattformen – Anforderungen aus Konsumentensicht und deren Einfluss auf Zielgrössen des Markenmanagements," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(1), pages 64-84.
    14. Davis, Robert & Piven, Inna & Breazeale, Michael, 2014. "Conceptualizing the brand in social media community: The five sources model," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 468-481.
    15. Abdulla H. Fetais & Raed S. Algharabat & Abdullah Aljafari & Nripendra P. Rana, 2023. "Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands," Information Systems Frontiers, Springer, vol. 25(2), pages 795-817, April.
    16. Zhu, Jiang & Jiang, Lan & Dou, Wenyu & Liang, Liang, 2019. "Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 101-112.
    17. Hudson, Simon & Huang, Li & Roth, Martin S. & Madden, Thomas J., 2016. "The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 27-41.
    18. Hollebeek, Linda D. & Glynn, Mark S. & Brodie, Roderick J., 2014. "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 149-165.
    19. Fan, Rui & Xu, Ke & Zhao, Jichang, 2018. "An agent-based model for emotion contagion and competition in online social media," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 495(C), pages 245-259.
    20. Kettle, Keri L. & Mantonakis, Antonia, 2024. "Look for the signature: Using personal signatures as extrinsic cues promotes identity-congruent behavior," Journal of Business Research, Elsevier, vol. 170(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:3:y:2016:i:1:p:1266786. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.