Retail store design and environment as branding support in the services marketing
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References listed on IDEAS
- Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
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- Ruxandra-Irina POPESCU & Razvan-Andrei CORBO?, 2011. "The Role Of Libraries In The Improvement Of Urban Competitiveness. The Contribution Of The Carol I Central University Library To The Development Of Bucharest," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2011(17), pages 82-95, December.
- Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU, 2010. "Branding In Small Business," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(S1), pages 31-38, June.
- Ana-Claudia Ţapardel & Florin-Alexandru Alexe, 2012. "Strategic Directions for the Bucharest Strategy and City Brand," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 720-737, November.
- Eugen BURDUs, 2011. "Shadow Management," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 135-139, December.
- Razvan-Andrei CORBOS & Ruxandra-Irina POPESCU, 2012. "Prado Museum - Successful Model For Raising Competitiveness In The Romanian Cultural Organizations In The Context Of Urban Development," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 341-351, November.
- Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2011. "Successful Strategic Practices in Building Malaysia’s Country Brand," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2011(16), pages 82-113, June.
- Barbu Mihai Constantin Razvan & Popescu Marius Catalin, 2018. "Branding In Sport," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 35-41, October.
- Jalal Rajeh Hanaysha, 2020. "Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?," Jindal Journal of Business Research, , vol. 9(1), pages 56-71, June.
- Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2013. "Considerations On Public Diplomacy`S Role In Promoting Country Brand," Journal of Public Administration, Finance and Law, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 3(3), pages 135-151, June.
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More about this item
Keywords
retail environment; brand architecture; point of sale marketing;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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