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Content
September 1995, Volume 34, Issue 1
- 35-45 Sex differences in ingratiatory behavior : An investigation of influence tactics in the salesperson-customer dyad
by Strutton, David & Pelton, Lou E. & Lumpkin, James R.
- 47-56 Unique inter-brand effects of price on brand choice
by Krishnamurthi, Lakshman & Raj, S. P. & Sivakumar, K.
- 57-65 Links among satisfaction, commitment, and turnover intentions: The moderating effect of experience, gender, and performance
by Russ, Frederick A. & McNeilly, Kevin M.
- 67-79 Family transitions during grief: Discontinuities in household consumption patterns
by Gentry, James W. & Kennedy, Patricia F. & Paul, Catherine & Hill, Ronald Paul
July 1995, Volume 33, Issue 3
- 183-185 Special issue on Pricing Strategy and the Marketing Mix
by Roy, Abhik & Henry, Walter
- 187-195 Price cue utilization in product evaluations : The moderating role of motivation and attribute information
by Mitra, Anusree
- 197-205 Measuring market response to price changes : A classification approach
by Mulhern, Francis J. & Leone, Robert P.
- 207-218 The price-choice relationship: A contingent processing approach
by Olshavsky, Richard W. & Aylesworth, Andrew B. & Kempf, DeAnna S.
- 219-230 Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in
by Simonin, Bernard L. & Ruth, Julie A.
- 231-239 Component versus bundle pricing : The role of selling price deviations from price expectations
by Kaicker, Ajit & Bearden, William O. & Manning, Kenneth C.
- 241-250 Price and advertising strategy of a national brand against its private-label clone : A signaling game approach
by Abe, Makoto
- 251-260 Quality-tier competition and optimal pricing
by Sivakumar, K.
- 261-271 A dynamic model of the advertising-price sensitivity relationship for heterogeneous consumers
by Papatla, Purushottam
June 1995, Volume 33, Issue 2
- 77-79 Special issue on sustainable competitive advantage
by McKee, Daryl & Varadarajan, P. Rajan
- 81-90 Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy
by Hunt, Shelby D. & Menon, Anil
- 91-101 The management of resources and the resource of management
by Mahoney, Joseph T.
- 103-114 Advanced manufacturing and new directions for competitive strategy
by Schlie, Theodore W. & Goldhar, Joel D.
- 115-127 Product differentiation and market performance in producer goods industries
by Sashi, C. M. & Stern, Louis W.
- 129-142 Strategic adaptation to extended rivalry : Effects on organizational performance
by Schul, Patrick L. & Davis, Peter S. & Hartline, Michael D.
- 143-151 Strategic orientations, competitive advantage, and business performance
by Wright, Peter & Kroll, Mark & Pray, Bevalee & Lado, Augustine
- 153-164 Strategic groups, mobility barriers, and competitive advantage: An empirical investigation
by Olusoga, S. Ade & Mokwa, Michael P. & Noble, Charles H.
- 165-177 Order of market entry, competitive strategy, and financial performance
by De Castro, Julio O. & Chrisman, James J.
May 1995, Volume 33, Issue 1
- 1-11 Factors related to information acquisition in exporting organizations
by Belich, Thomas J. & Dubinsky, Alan J.
- 13-24 Information processing techniques in planning: An investigation of preferences of executive planners
by Hartman, Sandra & Lundberg, Olof & White, Michael & Barnett, Tim
- 25-55 The foreign direct investment decision process: Case studies of different types of decision processes in finnish firms
by Larimo, Jorma
- 57-66 Impact of bundle type, price framing and familiarity on purchase intention for the bundle
by Harlam, Bari A. & Krishna, Aradhna & Lehmann, Donald R. & Mela, Carl
- 67-69 Aerospace agencies & organizations: A guide for business & government : George V. d'Angelo, Quorum Books, Westport, CT, 1993
by Bourgeois, Douglas J.
- 71-73 Exploring identity and gender: The narrative study of lives, volume two : Edited by Amia Lieblich and Ruthellen Josselson, Sage Publications, Newbury Park, CA 1994
by Woodside, Chris A.
March 1995, Volume 32, Issue 3
- 185-188 Special issue on interpersonal buyer behavior in marketing
by Hartman, Cathy L. & Price, Linda L.
- 189-200 Power, bureaucracy, influence, and performance: Their relationships in industrial distribution channels
by Boyle, Brett A. & Dwyer, F. Robert
- 201-212 Norm extremity and interpersonal influences on consumer conformity
by Lascu, Dana-Nicoleta & Bearden, William O. & Rose, Randall L.
- 213-223 Word-of-mouth effects on short-term and long-term product judgments
by Bone, Paula Fitzgerald
- 225-237 Dyadic perceptions in personal source information search
by Yale, Laura J. & Gilly, Mary C.
- 239-252 The role of employee effort in satisfaction with service transactions
by Mohr, Lois A. & Bitner, Mary Jo
- 253-260 Ritual and relationships: Interpersonal influences on shared consumption
by Gainer, Brenda
- 261-272 Unacquainted influencers: When strangers interact in the retail setting
by McGrath, Mary Ann & Otnes, Cele
- 273-282 Social support in the service sector : The antecedents, processes, and outcomes of social support in an introductory service
by Adelman, Mara B. & Ahuvia, Aaron C.
February 1995, Volume 32, Issue 2
- 93-103 New industrial service development: Scenarios for success and failure
by de Brentani, Ulrike
- 105-111 Preferences for single sourcing and supplier selection criteria
by Swift, Cathy Owens
- 113-114 Special section on marketing strategies and the development process
by Dholakia, Ruby Roy & Dominguez, Luis V.
- 115-128 Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage
by Manrai, Lalita A. & Manrai, Ajay K.
- 129-139 Consumer acculturation processes and cultural conflict : How generalizable is a North American model for marketing globally?
by Gentry, James W. & Jun, Sunkyu & Tansuhai, Patriya
- 141-148 Promoting imports from developing countries: A marketing perspective
by Gripsrud, Geir & Benito, Gabriel R. G.
- 149-161 Recent changes in the retailing of fresh produce: Strategic implications for fresh produce suppliers
by Brookes, Richard
- 163-174 Managerial perceptions of the adequacy of export incentive programs : Implications for export-led economic development policy
by Kumcu, Erdogan & Harcar, Talha & Kumcu, M. Ercan
- 175-181 The internationalization process and marketing activities : The case of Brazilian export firms
by Haar, Jerry & Ortiz-Buonafina, Marta
January 1995, Volume 32, Issue 1
- 1-10 Subordinates' responses to cultural adaptation by Japanese expatriate managers
by Thomas, David C. & Toyne, Brian
- 11-17 Message framing and buying behavior: A field experiment
by Ganzach, Yoav & Karsahi, Nili
- 19-20 Special section on international industrial (business-to-business) marketing
by Johnston, Wesley J. & Spekman, Robert E.
- 21-30 Willingness of American industrial buyers to source internationally
by Thorelli, Hans B. & Glowacka, Aleksandra E.
- 31-39 A study on the rating of import sources for industrial products in a newly industrializing country : The case of South Korea
by Chang, Dae Ryun & Kim, Ik-Tae
- 41-47 Importer purchase behavior: Guidelines for Asian exporters
by Deng, Shengliang & Wortzel, Lawrence H.
- 49-55 Export intention, beliefs, and behaviors in smaller industrial firms
by Axinn, Catherine N. & Savitt, Ron & Sinkula, James M. & Thach, Sharon V.
- 57-66 Performance implications of buyer-supplier relationships in industrial markets : A transaction cost explanation
by Heide, Jan B. & Stump, Rodney L.
- 67-79 International cooperative technology arrangements: Improving their role in competitive strategy
by McArthur, David N. & Schill, Ronald L.
- 81-90 Visitor and exhibitor interaction at industrial trade fairs
by Rosson, Philip J. & Seringhaus, F. H. Rolf
1994, Volume 31, Issue 2-3
- 91-92 Special issue on strategy evaluation research
by Chebat, Jean-Charles
- 93-105 Delineating the scope of corporate, business, and marketing strategy
by Varadarajan, P. Rajan & Clark, Terry
- 107-115 Predictors of export strategy and performance of small- and medium-sized firms
by Naidu, G. M. & Prasad, V. Kanti
- 117-132 Setting the strategic direction in a product-service firm
by Vandenbosch, Mark B. & Weinberg, Charles B.
- 133-144 Diagnosing customer comparisons of competitors' marketing mix strategies
by Woodside, Arch G. & Wilson, Elizabeth J.
- 145-154 Evaluating the performance effects of Miles' and Snow's strategic archetypes in banking, 1983 to 1987: Big or small?
by James, William L. & Hatten, Kenneth J.
- 155-162 Profiling technology diffusion categories : Empirical test of two models
by Taylor, James R. & Moore, Eric G. & Amonsen, Edwin J.
- 163-170 An approach for identifying cannibalization within product line extensions and multi-brand strategies
by Mason, Charlotte H. & Milne, George R.
- 171-181 A test of the effects of competition on consumer brand selection processes
by Laroche, Michel & Hui, Michael & Zhou, Lianxi
- 183-195 Belief structures in conflict: Mapping a strategic marketing decision
by Frankwick, Gary L. & Walker, Beth A. & Ward, James C.
- 197-208 Strategic auditing of human and financial resource allocation in marketing : An empirical study using data envelopment analysis
by Chebat, Jean-Charles & Filiatrault, Pierre & Katz, Arnon & Tal, Shlomo Mai
- 209-212 Evaluating strategic effectiveness in the retail sector: A conceptual approach
by Cappel, Sam D. & Wright, Peter & Wyld, David C. & Miller, Joseph Jr.
- 213-224 Evaluating strategy with internal and environmental effects : A response elasticities approach
by Rutledge, Daniel P. & Wilson, R. Dale
- 225-233 CPA service providers: A profile of client types and their assessment of performance
by van der Walt, Nicholas & Scott, Don & Woodside, Arch G.
- 235-246 Reconciling diverse measures of performance : A conceptual framework and test of a methodology
by Bhargava, Mukesh & Dubelaar, Chris & Ramaswami, Sridhar
- 247-256 The impact of firms' risk-taking attitudes on advertising budgets
by Lee, Don Y.
September 1994, Volume 31, Issue 1
- 1-10 Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth
by Sheinin, Daniel A. & Schmitt, Bernd H.
- 11-22 Strategic inertia: The enduring impact of CEO specialization and strategy on following strategies
by White, Michael C. & Smith, Mark & Barnett, Tim
- 23-31 A model of reputation building and destruction
by Herbig, Paul & Milewicz, John & Golden, Jim
- 33-38 Cross-validation of the economic significance of factors in security returns
by Upton, David E.
- 39-47 Adaptive selling: The role of gender, age, sales experience, and education
by Levy, Michael & Sharma, Arun
- 49-53 Advance notice of plant closings and firm value
by Spivey, Michael F. & Blackwell, David W. & Marr, M. Wayne
- 55-64 The King and Summers opinion leadership scale: Revision and refinement
by Flynn, Leisa Reinecke & Goldsmith, Ronald E. & Eastman, Jacqueline K.
- 65-73 The effect of sociopolitical instability on the flow of different types of foreign direct investment
by Fatehi, Kamal & Hossein Safizadeh, M.
- 75-86 Family purchasing roles in Saudi Arabia: Perspectives from Saudi wives
by Yavas, Ugur & Babakus, Emin & Delener, Nejdet
- 87-88 Women & men in management : Gary N. Powell, Sage Publications, Newbury Park, CA. 1993
by Adkins, Cheryl L.
July 1994, Volume 30, Issue 3
- 201-210 An assessment of the role performance measurement of power-dependency in marketing channels
by Joseph Cronin, J. Jr. & Baker, Thomas L. & Hawes, Jon M.
- 211-223 Beyond managerial opportunism: Supplier power and managerial compliance in a franchised marketing channel
by Brill, Jonathan E.
- 225-236 Models of channel maintenance: What is the weaker party to do?
by Gassenheimer, Jule B. & Calantone, Roger J. & Schmitz, Judith M. & Robicheaux, Robert A.
- 237-251 Relational bonds in industrial exchange: An experimental test of the transaction cost economic framework
by Pilling, Bruce K. & Crosby, Lawrence A. & Jackson, Donald Jr.
- 253-260 How consumers may justify inappropriate behavior in market settings: An application on the techniques of neutralization
by Strutton, David & Vitell, Scott J. & Pelton, Lou E.
- 261-270 What constitutes a transaction-specific asset? : An examination of the dimensions and types
by Lohtia, Ritu & Brooks, Charles M. & Krapfel, Robert E.
- 271-282 An analysis of board of director size and composition in bankrupt organizations
by Gales, Lawrence M. & Kesner, Idalene F.
- 283-283 Activity-based costing for marketing and manufacturing : Ronald J. Lewis, Quorum Books, Westport, Connecticut. 1993, 248 pages
by Hennessey, Sean
June 1994, Volume 30, Issue 2
- 111-118 Norms that distinguish between marketing and manufacturing
by Kahn, Kenneth B. & Mentzer, John T.
- 119-129 The effects of order and direction on multiple brand extensions
by Dawar, Niraj & Anderson, Paul F.
- 131-141 The impact of organizational values, goals, and climate on marketing effectiveness
by Dunn, Mark G. & Norburn, David & Birley, Sue
- 143-148 Examining the relationship between degree of innovation and new product success
by Calantone, Roger J. & di Benedetto, C. Anthony & Bhoovaraghavan, Sriraman
- 149-159 Business strategy and top management compensation: The mediating effects of employment risk, firm performance and size
by Veliyath, Rajaram & Ferris, Stephen P. & Ramaswamy, Kannan
- 161-174 Innovation as a socio-political process: An empirical analysis of influence behavior among new product managers
by Maute, Manfred F. & Locander, William B.
- 175-185 Differences in motivational perceptions among U.S., Japanese, and Korean sales personnel
by Dubinsky, Alan J. & Kotabe, Masaaki & Lim, Chae Un & Michaels, Ronald E.
- 187-195 Capital flight from Latin America as a barometer of political instability
by Fatehi, Kamal
- 197-199 Qualitative Evaluation and Research Methods : Michael Quinn Patton, Sage Publications, Newbury Park, CA. 1990
by Rupp, William T.
May 1994, Volume 30, Issue 1
- 1-3 Linking consumer behavior theory to public policy, social policy, and the environment: Introduction to a special issue
by Bearden, William O. & Etzel, Michael J.
- 5-12 The public policy issue of homelessness: A review and synthesis of existing research
by Hill, Ronald Paul
- 13-24 Knowledge and the ordered protection motivation model: Tools for preventing AIDS
by Eppright, David R. & Tanner, John Jr. & Hunt, James B.
- 25-31 Correlates of conformity in the consumption of illicit drugs and alcohol
by Bearden, William O. & Rose, Randall L. & Teel, Jesse E.
- 33-41 U.S. cigarette demand, 1961-1990: Econometric issues, evidence, and implications
by Franke, George R.
- 43-52 Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors
by Ellen, Pam Scholder
- 53-62 The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior
by McCarty, John A. & Shrum, L. J.
- 63-74 Green issues: Dimensions of environmental concern
by Zimmer, Mary R. & Stafford, Thomas F. & Stafford, Marla Royne
- 75-84 Comprehension of info-aid supers in television advertising for social ideas: Implications for public policy
by Manrai, Lalita A. & Manrai, Ajay K. & Murray, Noel
- 85-94 Billboard advertising: A comparison of vice products across ethnic groups
by Lee, Wei-Na & Callcott, Margaret F.
- 95-109 Response and order effects in referendum voting: Exploring the influence of contextual bias on public policy
by Handlin, Amy H.
March 1994, Volume 29, Issue 3
- 167-178 The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility
by Piercy, Nigel F. & Morgan, Neil A.
- 179-188 The role of behavioral intentions in turnover of salespeople
by Sager, J. K. & Menon, Ajay
- 189-197 Managing economic dependence and relational activities within a competitive channel environment
by Gassenheimer, Jule B. & Calantone, Roger J.
- 207-218 Flexibility and performance of branch store stock plans for a manufacturer's product line
by Cadeaux, Jack M.
- 219-224 Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims
by Kardes, Frank R. & Kim, John & Lim, Jeen-Su
- 225-237 Closeness of supervision and salesperson work outcomes: An alternate perspective
by Dubinsky, Alan J. & Yammarino, Francis J. & Jolson, Marvin A.
- 239-245 A model for optimizing the refund value in rebate promotions
by Ali, Abdul & Jolson, Marvin A. & Darmon, Rene Y.
- 247-248 Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)
by Longwell, Garett J.
February 1994, Volume 29, Issue 2
- 83-100 Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country
by Varadarajan, P. Rajan & Bharadwaj, Sundar G. & Thirunarayana, P. N.
- 101-109 Exploring the concept of affective quality: Expanding the concept of retail personality
by Darden, William R. & Babin, Barry J.
- 111-120 Buyer-seller relationships in just-in-time purchasing environments
by Gilbert, Faye W. & Young, Joyce A. & O'Neal, Charles R.
- 121-130 A benefit segmentation of the major donor market
by Cermak, Dianne S. P. & File, Karen Maru & Prince, Russ Alan
- 131-144 A new methodological approach to the study of interpersonal influence tactics: A "test drive" of a behavioral scheme
by Neu, Joyce & Graham, John L.
- 145-149 An empirical evaluation of the equivalence of categorical and continuous measures of diversity
by Srivasta, Alok & Nargundkar, Satish & Green, Ronald F.
- 151-162 The choice of a survey mode in country image studies
by Han, C. Min & Lee, Byoung-Woo & Ro, Kong-Kyun
- 163-165 Meta-analytic procedures for social research : Robert Rosenthal, Sage Publications, Newbury Park, CA, 1991
by Wilson, Elizabeth J.
January 1994, Volume 29, Issue 1
- 1-12 Role of confidence in a multi-brand model of intentions for a high-involvement service
by Laroche, Michel & Sadokierski, Robert
- 13-21 An investigation into the structure of the purchasing function of state-controlled enterprises
by Laios, Lambros & Xideas, Evangelos
- 23-38 Environmental management:The construct and research propositions
by Clark, Terry & Varadarajan, P. Rajan & Pride, William M.
- 39-45 Mail surveys: A linear programming solution
by Martin, Warren S. & Stanford, Robert E. & Swan, John E. & Wren, Brent M. & Powers, Thomas L. & Duncan, W. Jack
- 47-55 Successor origin, initiating force, and managerial tenure in banking
by Dahl, Drew
- 57-63 Exploring the organizational commitment-- Performance linkage in marketing: A study of life insurance salespeople
by Leong, Siew Meng & Randall, Donna M. & Cote, Joseph A.
- 65-73 An experimental assessment of effects associated with alternative tensile price claims
by Biswas, Abhijit & Burton, Scot
- 75-81 Dissatisfaction response styles among clients of professional accounting firms
by Dart, Jack & Freeman, Kim
November 1993, Volume 28, Issue 3
1993, Volume 28, Issue 1-2
July 1993, Volume 27, Issue 3
- 183-200 Addressing the contingent effects of business unit strategic orientation on relationships between organizational context and business unit performance
by Davis, Peter S. & Schul, Patrick L.
- 201-214 Eurobond financing bargains and the clientele hypothesis
by Marr, M. Wayne & Trimble, John L.
- 215-228 The effects of information and company reputation on intentions to buy a business service
by Yoon, Eunsang & Guffey, Hugh J. & Kijewski, Valerie
- 229-238 Data-use in marketing: A normative analysis from an artificial science perspective
by Hornik, Jacob & Cherian, Joseph
- 239-256 Reference pricing studies in marketing: A synthesis of research results
by Biswas, Abhijit & Wilson, Elizabeth J. & Licata, Jane W.
June 1993, Volume 27, Issue 2
May 1993, Volume 27, Issue 1
- 1-15 Introducing products into export markets: Success factors
by Tamer Cavusgil, S. & (Manek) Kirpalani, V. H.
- 17-31 Store-choice behavior for pre-owned merchandise
by Darley, William K. & Lim, Jeen-Su
- 33-49 Environment, strategy, structure, and performance in the context of export activity: An empirical study of Taiwanese manufacturing firms
by Kaynak, Erdener & Kuan, Wellington Kang-yen
- 51-63 The adoption of logistics process technology by manufacturers
by Germain, Richard
- 65-83 Value network for cross-national marketing management: A framework for analysis and application
by Segal, Madhav N. & Segal, Uma A. & Palmer Niemczycki, Mary Ann
- 85-101 Public sector promotion of exports: A needs-based approach
by Naidu, G. M. & Rao, T. R.
March 1993, Volume 26, Issue 3
- 201-221 Toward an understanding of the distraction construct in marketing
by Nelson, James E. & Duncan, Calvin P. & Kiecker, Pamela L.
- 223-236 A note on the applicability of the Bruvold-Comer model of mail survey response rates to commercial populations
by Jobber, David & Saunders, John
- 237-249 Fuzzy clusterwise regression in benefit segmentation: Application and investigation into its validity
by Steenkamp, Jan-Benedict E. M. & Wedel, Michel
- 251-261 Test of the rationale for conglomerate merger: Agency costs or pecking order?
by Norton, Edgar
- 263-277 Quantifying the competitive impact of a new entrant
by Geisel, Martin S. & Narasimhan, Chakravarthi & Sen, Subrata K.
February 1993, Volume 26, Issue 2
January 1993, Volume 26, Issue 1
- 1-2 Introduction: Understanding and managing loyalty in a multi-commitment world
by Morrow, Paula C. & McElroy, James C.
- 3-15 Changes in affective and continuance commitment in times of relocation
by Angle, Harold L. & Lawson, Marian B.
- 17-30 Reactions to work assignment as predictors of organizational commitment: The moderating effect of occupational identification
by Witt, L. Alan
- 31-47 Multiple commitments at work and extrarole behavior during three stages of organizational tenure
by Gregersen, Hal B.
- 49-61 Organizational commitment: Evidence of career stage effects?
by Allen, Natalie J. & Meyer, John P.
- 63-73 Gender and attitudinal commitment to organizations: A Meta-analysis
by Aven, Forrest Jr. & Parker, Barbara & McEvoy, Glenn M.
- 75-90 Work commitment in relation to withdrawal intentions and union effectiveness
by Cohen, Aaron
- 91-110 Cross-cultural research on organizational commitment: A review and application of Hofstede's Value Survey Module
by Randall, Donna M.
December 1992, Volume 25, Issue 4
November 1992, Volume 25, Issue 3
- 197-214 Organizational socialization of service customers
by Kelley, Scott W. & Skinner, Steven J. & Donnelly, James Jr.
- 215-229 Impact of consumers' confidence in judgements about missing information on product evaluations
by Lim, Jeen-Su & Kim, John
- 231-241 An organizational information-processing profile of first movers
by Gannon, Martin J. & Smith, Ken G. & Grimm, Curtis
- 243-250 Supplier's desire to influence related to perceived use of power and performance
by Richardson, Lynne D. & Robicheaux, Robert A.
- 251-262 The moderating role of brand familiarity in reference price perceptions
by Biswas, Abhijit
September 1992, Volume 25, Issue 2
- 99-113 Approaches to organizational communication structure
by Johnson, J. David
- 115-127 Stock distribution relationship to unexpected future earnings
by Klein, Linda S.
- 129-142 Quality, vendor evaluation and organizational performance: A comparison of U.S. and Japanese firms
by Ebrahimpour, Maling & Johnson, Jean L.
- 143-147 On the construct validity of intrinsic sources of personal relevance
by Malhotra, Naresh K.
- 149-163 Consumer responses to service failures: Influence of procedural and interactional fairness perceptions
by Goodwin, Cathy & Ross, Ivan
- 165-185 The construct validity of intrinsic sources of personal relevance: An intra-individual source of felt involvement
by Celsi, Richard L. & Chow, Simeon & Olson, Jerry C. & Walker, Beth A.
- 187-195 Is construct validity a problem of measurement or theoretical generalization? A reply to Malhotra
by Walker, Beth A. & Olson, Jerry C. & Celsi, Richard L. & Chow, Simeon
August 1992, Volume 25, Issue 1
- 1-25 Pension benefits effects on capital market equilibrium, firm value, and financing decisions
by Chen, Yueh H. & Lin, Winston T.
- 27-42 Competitive advantages and multinational enterprises in Latin America
by Grosse, Robert
- 43-58 Advertising appeal and tone: Implications for creative strategy in television commercials
by Manrai, Lalita A. & Broach, V. Jr. & Manrai, Ajay K.
- 59-80 Industrial buyer behavior at trade shows : Implications for selling effectiveness
by Bello, Daniel C.
- 81-93 Learning from the ad or relying on related attitudes: The moderating role of involvement
by Mazursky, David & Schul, Yaacov
- 95-96 International capital movements and the developing world--The case of Taiwan
by Shen, Da-Bai
June 1992, Volume 24, Issue 4
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