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Innovation, marketing strategy, environment, and performance

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  • Manu, Franklyn A.
  • Sriram, Ven

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  • Manu, Franklyn A. & Sriram, Ven, 1996. "Innovation, marketing strategy, environment, and performance," Journal of Business Research, Elsevier, vol. 35(1), pages 79-91, January.
    • Handle: RePEc:eee:jbrese:v:35:y:1996:i:1:p:79-91
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    2. Utterback, James M & Abernathy, William J, 1975. "A dynamic model of process and product innovation," Omega, Elsevier, vol. 3(6), pages 639-656, December.
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    8. Mary Lambkin, 1988. "Order of entry and performance in new markets," Strategic Management Journal, Wiley Blackwell, vol. 9(S1), pages 127-140, June.
    9. Franklyn A Manu, 1992. "Innovation Orientation, Environment and Performance: A Comparison of U.S. and European Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(2), pages 333-359, June.
    10. Susan P Douglas & Dong Kee Rhee, 1989. "Examining Generic Competitive Strategy Types in U.S. and European Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(3), pages 437-463, September.
    11. Edward C. Prescott & Michael Visscher, 1977. "Sequential Location among Firms with Foresight," Bell Journal of Economics, The RAND Corporation, vol. 8(2), pages 378-393, Autumn.
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    13. N. Venkatraman & John E. Prescott, 1990. "Environment‐strategy coalignment: An empirical test of its performance implications," Strategic Management Journal, Wiley Blackwell, vol. 11(1), pages 1-23, January.
    14. Bill McKelvey, 1978. "Organizational Systematics: Taxonomic Lessons from Biology," Management Science, INFORMS, vol. 24(13), pages 1428-1440, September.
    15. Ravenscraft, David J, 1983. "Structure-Profit Relationships at the Line of Business and Industry Level," The Review of Economics and Statistics, MIT Press, vol. 65(1), pages 22-31, February.
    16. Angelmar, Reinhard, 1985. "Market Structure and Research Intensity in High-Technological-Opportunity Industries," Journal of Industrial Economics, Wiley Blackwell, vol. 34(1), pages 69-79, September.
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