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The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers

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  • Robin, Donald P.
  • Reidenbach, R. Eric
  • Forrest, P. J.

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  • Robin, Donald P. & Reidenbach, R. Eric & Forrest, P. J., 1996. "The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers," Journal of Business Research, Elsevier, vol. 35(1), pages 17-28, January.
    • Handle: RePEc:eee:jbrese:v:35:y:1996:i:1:p:17-28
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    References listed on IDEAS

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    1. Gensch, Dennis H & Javalgi, Rajshekhar G, 1987. "The Influence of Involvement on Disaggregate Attribute Choice Models," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 71-82, June.
    2. Greenwald, Anthony G & Leavitt, Clark, 1984. "Audience Involvement in Advertising: Four Levels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 581-592, June.
    3. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    4. Richins, Marsha L & Bloch, Peter H, 1986. "After the New Wears Off: The Temporal Context of Product Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 280-285, September.
    5. Celsi, Richard L & Olson, Jerry C, 1988. "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 210-224, September.
    6. Jean-Noël Kapferer & Gilles Laurent, 1985. "Measuring consumer involvement profiles," Post-Print hal-00786781, HAL.
    7. Westbrook, Robert A, 1980. "Intrapersonal Affective Influences on Consumer Satisfaction with Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(1), pages 49-54, June.
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