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A dynamic model of the advertising-price sensitivity relationship for heterogeneous consumers

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  • Papatla, Purushottam

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  • Papatla, Purushottam, 1995. "A dynamic model of the advertising-price sensitivity relationship for heterogeneous consumers," Journal of Business Research, Elsevier, vol. 33(3), pages 261-271, July.
    • Handle: RePEc:eee:jbrese:v:33:y:1995:i:3:p:261-271
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    1. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    2. J. Morgan Jones & Jane T. Landwehr, 1988. "Removing Heterogeneity Bias from Logit Model Estimation," Marketing Science, INFORMS, vol. 7(1), pages 41-59.
    3. Leeflang, Peter S. H. & Reuyl, Jan C., 1986. "Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market," European Journal of Operational Research, Elsevier, vol. 23(1), pages 14-24, January.
    4. Mayhew, Glenn E & Winer, Russell S, 1992. "An Empirical Analysis of Internal and External Reference Prices Using Scanner Data," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 62-70, June.
    5. Nelson, Phillip J, 1975. "The Economic Consequences of Advertising," The Journal of Business, University of Chicago Press, vol. 48(2), pages 213-241, April.
    6. Moshe Givon & Dan Horsky, 1978. "Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior," Management Science, INFORMS, vol. 24(13), pages 1404-1416, September.
    7. Vanhonacker, Wilfried R., 1989. "Modeling the effect of advertising on price response: An econometric framework and some preliminary findings," Journal of Business Research, Elsevier, vol. 19(2), pages 127-149, September.
    8. Lester G. Telser, 1964. "Advertising and Competition," Journal of Political Economy, University of Chicago Press, vol. 72(6), pages 537-537.
    9. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
    10. Charles E. Clark, 1961. "The Greatest of a Finite Set of Random Variables," Operations Research, INFORMS, vol. 9(2), pages 145-162, April.
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    Cited by:

    1. Harald Hruschka, 2017. "Analyzing the dependences of multi-category purchases on interactions of marketing variables," Journal of Business Economics, Springer, vol. 87(3), pages 295-313, April.
    2. Turino Francesco, 2010. "Non-Price Competition, Real Rigidities and Inflation Dynamics," The B.E. Journal of Macroeconomics, De Gruyter, vol. 10(1), pages 1-61, July.
    3. Roy, Abhik & Henry, Walter, 1995. "Special issue on Pricing Strategy and the Marketing Mix," Journal of Business Research, Elsevier, vol. 33(3), pages 183-185, July.
    4. Michael Gorman, 2005. "Estimation of an implied price elasticity of demand through current pricing practices," Applied Economics, Taylor & Francis Journals, vol. 37(9), pages 1027-1035.

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