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Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in

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  • Simonin, Bernard L.
  • Ruth, Julie A.

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  • Simonin, Bernard L. & Ruth, Julie A., 1995. "Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in," Journal of Business Research, Elsevier, vol. 33(3), pages 219-230, July.
    • Handle: RePEc:eee:jbrese:v:33:y:1995:i:3:p:219-230
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    References listed on IDEAS

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