IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v37y1996i3p225-232.html
   My bibliography  Save this article

Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Author

Listed:
  • Carlson, Les
  • Grove, Stephen J.
  • Laczniak, Russell N.
  • Kangun, Norman

Abstract

No abstract is available for this item.

Suggested Citation

  • Carlson, Les & Grove, Stephen J. & Laczniak, Russell N. & Kangun, Norman, 1996. "Does environmental advertising reflect integrated marketing communications?: An empirical investigation," Journal of Business Research, Elsevier, vol. 37(3), pages 225-232, November.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:3:p:225-232
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(96)00073-2
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kolbe, Richard H & Burnett, Melissa S, 1991. "Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 243-250, September.
    2. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lizbeth Salgado-Beltrán & Joel Enrique Espejel-Blanco & Luis Felipe Beltrán-Morales, 2012. "Marketing Mix Influencing Organic Foods Purchase of Mexican Consumers," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers],, University of Primorska, Faculty of Management Koper.
    2. Polonsky, Michael Jay & Rosenberger, Philip III, 2001. "Reevaluating green marketing: a strategic approach," Business Horizons, Elsevier, vol. 44(5), pages 21-30.
    3. Ramirez, Edward, 2013. "Consumer-defined sustainably-oriented firms and factors influencing adoption," Journal of Business Research, Elsevier, vol. 66(11), pages 2202-2209.
    4. Bruce Wayne Clemens & Maria Papadakis, 2008. "Environmental management and strategy in the face of regulatory intensity: radioactive contamination in the US steel industry," Business Strategy and the Environment, Wiley Blackwell, vol. 17(8), pages 480-492, December.
    5. Christina W.Y. Wong & Kee‐Hung Lai & Kuo‐Chung Shang & Chin‐Shan Lu, 2014. "Uncovering the Value of Green Advertising for Environmental Management Practices," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 117-130, February.
    6. Chun-Shuo Chen & Chih-Ching Yu & Kuan-Yu Tu, 2023. "Exploring the Impact of Integrated Marketing Communication Tools on Green Product Purchase Intentions among Diverse Green Consumer Segments," Sustainability, MDPI, vol. 15(24), pages 1-15, December.
    7. Juan Felipe Reyes‐Rodríguez & John Parm Ulhøi, 2022. "Justifying environmental sustainability in small‐ and medium‐sized enterprises: An analysis of complementary assets in the printing industry," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 59-75, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chiara Mauri & Angelo Di Gregorio & Alice Mazzucchelli & Isabella Maggioni, 2017. "The employability of marketing graduates in the era of digitalisation and globalisation," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 103-124.
    2. Pullig, Chris & Maxham, James III & Hair, Joseph Jr., 2002. "Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity," Journal of Business Research, Elsevier, vol. 55(5), pages 401-415, May.
    3. Chilombo, Andrew & Van Der Horst, Dan, 2021. "Livelihoods and coping strategies of local communities on previous customary land in limbo of commercial agricultural development: Lessons from the farm block program in Zambia," Land Use Policy, Elsevier, vol. 104(C).
    4. Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez & José Javier Rivera Alcami, 2010. "Latest evolution of academic research in corporate social responsibility: an empirical analysis," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(3), pages 332-344, August.
    5. Mihai F. Băcilă & Raluca Ciornea & Luiza M. Souca & Alexandra M. Drule, 2022. "Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    6. Francesca Ceruti & Alice Mazzucchelli & Angelo Di Gregorio, 2016. "E-commerce or s-commerce? A managerial perspective on website design features," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 153-173.
    7. Blankson, Charles & Iyer, Pramod & Owusu-Frimpong, Nana & Nwankwo, Sonny & Hinson, Robert, 2020. "Positioning strategies of foreign and indigenous firms in an African cultural milieu," Journal of Business Research, Elsevier, vol. 119(C), pages 627-638.
    8. Paul A. Pavlou & Angelika Dimoka, 2006. "The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation," Information Systems Research, INFORMS, vol. 17(4), pages 392-414, December.
    9. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    10. Catherine Sundling & Mats E. Nilsson & Sara Hellqvist & Leslie R. Pendrill & Ragne Emardson & Birgitta Berglund, 2016. "Travel behaviour change in old age: the role of critical incidents in public transport," European Journal of Ageing, Springer, vol. 13(1), pages 75-83, March.
    11. C. Madhavaiah & Irfan Bashir & Syed Irfan Shafi, 2012. "Defining Cloud Computing in Business Perspective: A Review of Research," Vision, , vol. 16(3), pages 163-173, September.
    12. Capriello, Antonella & Mason, Peyton R. & Davis, Boyd & Crotts, John C., 2013. "Farm tourism experiences in travel reviews: A cross-comparison of three alternative methods for data analysis," Journal of Business Research, Elsevier, vol. 66(6), pages 778-785.
    13. Vali Borimnejad & Sahar Dehyouri, 2022. "Content Analysis of the Economic Problems of Covid-19 Disease on Businesses: A Case Study of Tehran Province, Iran," Annals of Data Science, Springer, vol. 9(5), pages 1069-1083, October.
    14. Eeva-Liisa Oikarinen & Saila Saraniemi, 2016. "Categorizing Humorous Employer Brand Message in a Small Company’s Online Job Ads," Corporate Reputation Review, Palgrave Macmillan, vol. 19(3), pages 198-218, October.
    15. Kaveh Peighambari & Setayesh Sattari & Arash Kordestani & Pejvak Oghazi, 2016. "Consumer Behavior Research," SAGE Open, , vol. 6(2), pages 21582440166, April.
    16. Kleijnen, Mirella & Lee, Nick & Wetzels, Martin, 2009. "An exploration of consumer resistance to innovation and its antecedents," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 344-357, June.
    17. Pathak, Atul Arun & Kaushik, Kapil, 2024. "Driving consumer engagement for digital payment brands: Content strategy on instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    18. Patel, Shivan Sanjay & Pandey, Shivendra Kumar & Sharma, Dheeraj, 2019. "Revisiting the relevance debate empirically: Historical roots and modern shoots," Australasian marketing journal, Elsevier, vol. 27(4), pages 273-283.
    19. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
    20. Tony Cooper & Constantino Stavros & Angela R. Dobele, 2019. "The levers of engagement: an exploration of governance in an online brand community," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 240-254, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:37:y:1996:i:3:p:225-232. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.