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Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

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  • Holbrook, Morris B.
  • Schindler, Robert M.

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  • Holbrook, Morris B. & Schindler, Robert M., 1996. "Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes," Journal of Business Research, Elsevier, vol. 37(1), pages 27-39, September.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:1:p:27-39
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    References listed on IDEAS

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    1. Wagner, Janet & Hanna, Sherman, 1983. "The Effectiveness of Family Life Cycle Variables in Consumer Expenditure Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 281-291, December.
    2. Holbrook, Morris B, 1993. "Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 245-256, September.
    3. Holbrook, Morris B & Schindler, Robert M, 1989. "Some Exploratory Findings on the Development of Musical Tastes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 119-124, June.
    4. Lastovicka, John L & Joachimsthaler, Erich A, 1988. "Improving the Detection of Personality-Behavior Relationships in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 583-587, March.
    5. Schaninger, Charles M & Danko, William D, 1993. "A Conceptual and Empirical Comparison of Alternative Household Life Cycle Models," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 580-594, March.
    6. Murphy, Patrick E & Staples, William A, 1979. "A Modernized Family Life Cycle," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(1), pages 12-22, June.
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